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Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
Joe Apfelbaum – Internet Marketing Guru
Follow Joe on Twitter: @joeapfelbaum
Friend Joe on Facebook: facebook.com/joeapfelbaum
Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
Did You Know?
• Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra July 2012 Report)
• 64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey)
• 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source: TailoredMail 2012 Email Marketing Trends)
Did You Know?
40% of B2B marketers rated the leads generated by email marketing (house list) as high quality.
Set Your Goals
What Are YOUR Email Marketing
Goals?
Email Marketing Seminar Overview
• Build Your List• Optimize • Send• Measure• Integrate
Build An Email List
• Make sure your website has an opt-in registration to your join your email list
• Ask for a co-sponsored email from an online content site• Get leads from lead directories and databases • Use sites like LinkedIn, JigSaw, Lead411 and other lead
directories to find leads • Manage a template email that your sales team can use to send
to contacts found in lead directories. • Should you buy a list?
Send Email To Segments
The more thoroughly you can segment your lists and personalize your message, the better your response rates will be.
Email Marketing Seminar Overview
• Build• Optimize Your Content • Send• Measure• Integrate
Optimize Your Subject Line
To increase your chances of getting your email read:
• Include your company’s name in your subject line. • Short, catchy subject lines (45 to 55 characters maximum). • Include your email offer in the subject line (e.g. “Come to Ajax Union’s Seminar”; • Help readers feel like they know you by keeping your subject line format consistent. • Send emails from the same person, so prospects recognize the sender’s name. • Avoid spam filters by omitting punctuation or words in all caps.
Optimize Your Email Message
• Keep a consistent voice• Make sure all links are correct• Always have someone proofread your email• Create an effective email layout• Spread out your emails –
don’t harass your list!
Optimize Your Call To Action
• Eye-catching; first thing readers see • Easy to understand • Above-the-fold• Link to the proper landing page• Have a simple registration form
Dissecting an Email Message
Email Marketing Seminar Overview
• Build• Optimize • Send• Measure• Integrate
Choose an ESP
Five Things to Consider When Choosing an Email Service Provider.
• Make sure the provider’s application is intuitive and easy to use. • Research ESP prices so you can accurately estimate your costs. • Can you keep your send lists organized and maintained through your account? Find out! • Will they manage responses, remove opt-outs from future lists, and provide tracking reports? • What type of lead nurturing software do they offer so that you can manage contacts as they move through your email marketing and into your sales cycle?
WE RECOMMEND:
Best Time To Send Your Email
According to Mailchimp, subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
Best Day To Send Your Email
According to Mailchimp, most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday.
Email Marketing Seminar Overview
• Build• Optimize • Send• Measure• Integrate
Analyzing Your Results
• Open rates measure the number of recipients who opened your email. • The clickthrough rate (CTR) measures the number of contacts that
responded to your email by following your call-to-action or clicking on various links within your email.
• Your bounce rate measures the number of emails that did not make it into an inbox.
• A hard bounce is when the email address you are using does not exist;
• A soft bounce is when the receiving server is having technical difficulty delivering your email.
Beware of complaints and spam filters!
Analyze Reports
Keep what works; ditch what does not!
Email Marketing Seminar Overview
• Build• Optimize • Send• Measure• Integrate
Integrate Marketing Strategies
Email Marketing is only a slice of the pie… use these other marketing strategies in conjunction with email for faster, more effective results!
• Social Media• SEO• Blogging• Online PR• Google AdWords• Video Marketing• Much, Much More!
Seminar Recap
• Build and segment your contact list for better results
• Craft strategic content and offers that increase your response rates
• Choose the right email service provider • Measure your email marketing success • Leverage your email content across multiple
marketing channels
Questions/Comments/Concerns?
SPECIAL BONUS!
Email Marketing WEBINAR
Join Joe Apfelbaum for a free, follow-up webinar on Email Marketing!
To register, please visit www.ajaxunion.com/webinar
WHEN: Wednesday 1/30, 12 p.m. - 12:30 p.m. EST
HOW: Register for this complimentary webinar through the email you receive directly after tonight’s seminar! (Or visit ajaxunion.com/webinar)
WHY: It’ll give you the chance to hone in on those email marketing strategies and take a closer look at business optimization techniques!
RankZen Tool
Ajax Union Has Developed A Keyword Tracking Tool
Check it out FREE: www.RankZen.com
RankZen will:
• Help you identify which keywords you should be tracking
• Allow you to track and save your domain
• Report to you what position your URL is holding
• Highlight your organic competitors, and much more!
Thank you!Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are You
Going to Impliment TODAY?