Email People Want - PRESENTS - 1330 Beacon St, Suite 340 Brookline, MA 02446 -

Email People Want

- PRESENTS -

1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com

What Is TIP Logic™

TIPLogic is a specialized email marketing technology that manages email tip programs and maximizes the value of expensive content development

Patent pending


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In-House Email Works

In-house email programs workRated second best form of marketing

March, 2007 CIMA/William Blair & Company Survey


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Source: Datran Media, January 2008

Email Works and Marketers Plan On Doing More


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Source: B to B magazine

Email Can Be Used for Anything


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Challenges to Successful In-House Email

Creating email content people wantProducing useful and relevant content that your customers and prospects will want to read

Content freshnessContinually coming up with fresh content day after day, week after week or month after month

Content wasteOnce a piece of content is sent to a list it can never be used again on future subscribers of that list


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Solution: Email Tips Powered by TIPLogic™ Useful Tips = email people want!

People want content that helps them be successful, happy and healthy in their personal and professional lives

They want expert tips on:

Health

Beauty

Childcare

Finance

Technology

Sports

Hobbies

Cooking and recipes

Business

Using your product or technology more effectively

Anything…there are tips for every industry and interest category under the sun


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Challenges to Maintaining a Tip Email Program

As your list grows how to you keep a steady stream of unique tips flowing to your subscribers?

How do you keep track of who signed up and when so you don’t send a subscriber the same tip twice?

How do you make sure all your subscribers receive all the tip content you have invested in creating?

Answer:


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Email Tips + TIPLogic™

Email Tips give people content that they actually want and need

TIPLogic™ is a system that keeps track of who subscribed to receive your email tips and then sequences your content delivery to each subscriber based on when they subscribed

Together Email Tips and TIPLogic™ create a “Set-it and Forget-It” marketing automation program that maximizes the ROI of your email and content development investments


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TIPLogic™: Email Sequencing + Ad Serving

Email list server application that allows you to:Manage your tip program’s subscribe and unsubscribe requestsKeeps track of who signed up and whenSends and sequences all your tips to subscribers starting with tip #1 so you never waste any content

Allows you to easily rotate or change house ads, offers, specials and calls to action through your already created email tips via its internal ad server

Tracks bounces, open rates, clicks and more


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Sample Tips Email Program

Variable Ad and Call To Action real estate managed via easy to use Ad Server


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No Wasted Content!TIPLogic™ Email Sequencing, Easy Ad/Offer Serving

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

Tip 2

Future

Tip 1 Tip 4

Tip 2

Tip 5

Tip 3

Tip 3

Tip 1

Tip 7

Tip 5

Tip 2

Tip 8

Tip 6

Tip 3

Tip 6

Tip 4

Tip 1

Cont.

Cont.

Cont.

Subscribers

TIPLogic™Ad Server*

*Unlimited Ad/Offer Spots Per Email as well as unlimited Ad/Offer Email GroupsAds/Offers for Weeks 4-6

Ads/Offers for Weeks 7-8


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Reporting Dashboard


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Easy Setup and Maintenance

SetupAll tips can be easily created and edited through simple to use template system and WYSIWYG template builder

Maintenance:Drive subscribersRotate and test subject lines, calls to action and ads via the easy to use editor, ad/offer server and tracking system

Develop new batches of contentContent development cycles are made far easier - for example if 20 weekly tips

are loaded up to start, you have 20 weeks from the date of the first subscriber to add more – no more scrambling for good email content

New tips are easily added to the end of the sequenceObsolete tips are easily taken out of the sequence without breaking the whole triggered event chain


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Contact:

Jeremy Mays

Founder and President

[email protected]

617.879.3460

617.879.3460


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mailto:[email protected]

mailto:[email protected]

Documents

Email People Want - PRESENTS - 1330 Beacon St, Suite 340 Brookline, MA 02446 -