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From spamming to profiled targetting! Spamming is easy! Convert your data to knowledge by using email! Know your customer! Personnalisation, relevance, social marketing
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Who’s @ransbottyn ?
I’m a consultant and Head of Think Media Digital
Started a Social Media Agency
Some of our brands…
What’s Think Media?
I’m a marketeer…
Also knows as a spammer!
www.emailvision.com
Spamming is easy!But how to convert your spam database into a profiled one?
www.emailvision.com
Convert your data to knowledge by using email!
www.emailvision.com
Emailvision
Know your customer, consumer or visitor!
Relationship management
Relationships
Trust
BenefitKnowledge
Knowing his habits, likes, dislikes, movies, cuisine, birthday… builds solid base for trust relationships. Data is king! Build better trust!
Smart Email Marketing
From spamming to profiled targetting!
www.emailvision.com
Emailvision
Personnalisation
When?
Create rules on the best time and content to send emails according to user behaviour, get higher ROI
What type of content?
In the case Clint.be: does he like babes or not?
A/B Testing!
What’s generating traffic… and what’s not…
Gert Verhulst: vrouwen mogen geen ballen hebben!
Gert Verhulst doet een K3’tje!
www.emailvision.com
Emailvision
Relevance
Offer personnalised and relevant content!
Earning consent of the client is the starting point to build a solid relation
Analyse the reader!
What browser and phone is reading our email?
Results in Socio Demographic Group!
Target and Segment!
Create smaller targeted lists
Create client segments based on their behavioral data
The smaller the list and the more the content is convincing, the more your recipients will interact with your messages: this will have an instant impact on your deliverability.
www.emailvision.com
Emailvision
Social Marketing
Email connects all elements of the marketing mix
Email is your key to your social media!
Email is the channel used to encourage users to come back to their favourite social network!
Social media and email marketing
www.emailvision.be
More than 8000 fans in the first 48
hours
Today over 52 000 fans on Facebook
Start Your Social Community
www.emailvision.com
twitter.com/ransbottynfacebook.com/ransbottyn
linkedin.com/in/ransbottyn
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