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GOING GLOBAL

EMBA 711 Outback Steakhouse case with all videos

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Bellarmine University, EMBA 711 Team 4Midables!

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  • 1. GOINGGLOBAL

2. Company Timeline1986 Crocodile Dundee - Australian film starring Paul Hogan as Mick Dundee1987 Multi-Venture Partners, Inc. is founded in Florida by Tim Gannon, Bob Basham, and Chris Sullivan1988 First Outback Steakhouse opens in Tampa, Florida1991 Goes public with 49-restaurants renamed Outback Steakhouse, Inc.1993 Carrabbas Italian Grill is launched1996 1st Outback Steakhouse opens in Canada1997 Revenues exceed $1 billion1999 Enters JV to develop Roys & Flemings Restaurant chains 3. Growth Drivers High Quality Food Great Service fully staffed, fully trained Relaxed ambiance Australian theme Focus on dinner and suburban locations Key Partnerships: suppliers, managers & franchisees Bottom-up communication encouraged 4. Company Expansion Growth rate of 70 stores per yearU.S. market saturation Diverse mix of dining optionsCarrabbas, Flemings, Roys & Bonefish Grill International Opportunities? International sales generate up to 50% of fast food revenue 5. What are YourInternational Travelexperiences? What Countries? 6. Key Questions Challenges expanding outside of the US? Based on regional tastes, culture, religious beliefs, etc. Does the model translate internationally? Brand, product, work environment, service, etc. 7. Recommendations Identify and prioritize countries and regions Culturally-comparable dietary and dining habits Discretionary incomes Identify and develop local managers, servers andsuppliers Start with corporate-owned restaurantswhile seeking potential franchisees 8. Where are They Now? 18 Countries WorldwideAustraliaBrazilGuamCanadaHong KongIndonesiaCosta RicaJapanDominican RepublicKoreaMalaysiaMexicoPhilippinesPuerto Rico SingaporeTaiwanVenezuela Thailand 9. Bloomin Brands Goes PublicCNBCAug 8, 2012Elizabeth SmithBloomin Brands Chairman & CEO 10. References http://www.ajc.com/news/business/outback-beats-around-bush-for-growth/nQHyr/ http://www.fundinguniverse.com/company-histories/outback-steakhouse-inc-history/