Embiez

2012

Why choose Lillet ?

AMONG PR PORTFOLIO, LILLET IS MATCHING WITH FEMALE “trendy

chic” TARGET

LILLET IS A SOURCE OF BUSINESSES COMPLEMENTARY TO PR BRANDS

LILLET HAS A UNIQUE TASTE

LILLET OFFERS AN ENTIRE PRODUCT LINE

LILLET IS A HISTORICAL AND INSPIRING BRAND: DEEPLY ROOTED IN THE BORDEAUX REGION

LILLET HAS AN EXCLUSIVE RECIPEAND KNOW HOW

LILLET IS A SOURCE OF BUSINESSES COMPLEMENTARY TO PR BRANDS

* source: IWSR base 2011

Wines and Champagne: steady growth for the last 5 years (TCAM for wines +6%, +14% for champagnes*)

- Summer Long Drink list San Sebastien / Lillet Cup/ Sangria Chic / Reverse Vesper Lillet Miss Sunshine /Corpse Reviver

- Cocktails ingredients

SOURCES OF BUSINESSES

Wine / Sparkling Wine/champagne

Clear SpiritsLong Drink / Summer

Drinks

Classic cocktails ingredient

Classical Aperitif

-> pure / mixed

45ml/1.5 parts Beefeater Gin20ml/ 0.75 parts Lillet Blanc

15ml/0.5 parts crème de cacao15ml/0.5 parts fresh lemon juice

20th Century Cocktail

6cl Beefeater Gin3cl Absolut Vodka

3cl Lillet Blanc

The Vesper

5cl Chivas Regal 12 yo1cl crème de Framboise

1cl Lillet Rouge / 0,5cl Lemon Juice / 0,5cl sugar syrup

Chivas Escape

4,5cl Tequila Avion / 4,5cl Apple Juice / 1,5cl Lillet Rouge/ 1,5cl Lillet Blanc / 1,5cl Agave

Nectar / 1 Lime squeeze

Lilly LilletBy www.gineandtales.com

Discover more than 150 recipes with Lillet and other PR brands !…….COCKTAILS

LONG DRINKS

By Charlotte Voisey

NEAT

AMONG PR PORTFOLIO LILLET IS MATCHING WITH FEMALE “trendy

chic”

LILLET BRAND MATCHES WITH TRENDY CHIC TARGETfew else do in your portfolio

group alone

men

women

EX: PICS 2.0 correspondance map IN GERMANY?

LILLET HAS A UNIQUE TASTE

Tasting Note:Appearance:

Brilliant, Shimmering, Gold Color

Nose: Orange Blossom, Citrus Fruits, Fresh Mint, Vanilla

Taste: Fresh, bold and fruity with balanced structure and length on the palate

Awards:

2011 Ultimate Beverage Challenge: 93 Points - Excellent, Highly Recommended

2009 Wine Enthusiast: 95 Points - Superb, Highly Recommended

2009 San Francisco Spirits Competition: Silver Medal.

Tasting Note:Appearance: RubyNose: A note of very ripe forest fruitsTaste: Powerful flavours of fresh orange and ripe forest fruits, vanilla and fine spices with a robust structure Awards: 2009 Wine Enthusiast: 89 Points – Very Good, Recommended

A UNIQUE TASTEMANY AWARDS

A UNIQUE TASTEMANY AWARDS

Tasting Note:Appearance: Shiny rosé.Nose: Small red fruits, Orange Blossom, Grapefruit Taste: Fresh, bold and fruity, a well balanced structure, with a slightly acidity, and a good length on the palate. Awards: 2011 Ultimate Beverage Challenge : 94 Points.Excellent. Highly Recommended. Chairman’s Trophy 2011 San Francisco Spirits Competition : Gold Medal.

?

LILLET HAS BOTH EXCLUSIVE RECIPE AND KNOW HOW

EXCLUSIVE RECIPE AND KNOW HOW

The wine used for the creation of Lillet Blanc is sourced from the best white wines. It is the result of the careful blending of different grape varieties. Semillon gives its structure and long finish, Sauvignon Blanc, its freshness and aroma, and Muscatel for its floral bouquet and elegance.

The “vinage” is made with fine artisanal orange liqueur crafted from sweet orange peels from Spain and bitter oranges from Haiti, cold macerated, and a secret blend of fruit liqueurs including red fruits liqueurs.

The fine liqueurs used are produced in Lillet’s distillery in Podensac. A small amount of quinine from Peru is added to the final blend in the same time honored manner since the early 19th century.

Lillet is aged in oak casks from 6 to 12 months.

AN EXCLUSIVE RECIPE AND KNOW HOW

85% Merlot& Cabernet

15%

85%Sémillon & Sauvignon

15%Macerated fruit Macerated fruit

17°

80%

5%

15%

The “Rosé colour” is due to specifics red fruits liqueurs and a very small quantity of Red Lillet which completes the sensory profile of the Lillet Rosé with its classical character.

Merlot

Sémillon

Sauvignon Blanc

AN EXCLUSIVE RECIPELAST BORN…LILLET ROSE!

17°

85%

15%Macerated fruit

Wines

LILLET IS A HISTORYCAL AND INSPIRING BRAND, DEEPLY ROOTED IN THE BORDEAUX REGION

LILLET WAS BORN IN PODENSAC NEAR BORDEAUX IN 1872

LILLET is a French Aperitif of high quality.

It has been traditionally produced in a small manufactory in Podensac, Bordeaux region,since 1872.

Paul and Raymond Lillet

LILLET PROPOSES AN ENTIRE PRODUCT LINE

LILLET PRODUCT LINE

Lillet Blanc 75cl

Lillet Rouge 75cl

Lillet rosé 75l(SPRING 2012)

Jean de Lillet Reserves75cl

Lillet Blanc & Rouge 37.5cl

APPENDICES

Lillet Rosé proposition

1. The Consumer:• The Lillet consumer already drinks Rosé wine• Consumers are becoming more wine-savvy and are discovering the fresh and fruity taste of

Rosé• Consumer test results in USA 2010 show that Lillet Rosé is as popular as Lillet Blanc and

significantly preferred to Martini Rosato *

2. The Proposition:• Rosé is very “French” and Elegant, fitting with the Lillet brand positioning –

‘the quintessentially stylish French aperitif’

* See Appendix

3. Retail visibility:• Adds an extra face on the shelf!

4. The Mixology Crowd:• Mixologists are asking for Lillet Rosé • Rosé vermouth is gaining increasing attention

(some mixologists are making their own)

LILLET ROSE Awards

A huge success among mixologists in the USA, Lillet Rosé has already been awarded…

• 94 Points (Excellent, Highly Recommended) at the Ultimate Beverage Challenge 2011

• The Gold Medal at 2011 San Francisco World Spirits Competition

Lillet Rosé was 1st successfully introduced to mixologists at the annual

event Tales of the Cocktail in New Orleans, July 2011

Lillet rose Consumer Test results - USA

WHITE LILLET LILLET Rosé MARTINI Rosato

Mean(scale from 1 to 9)

5.68 5.44 4.51

Purchase intentions after taste

40% 35% 23%

RANKING 1st equal 1st equal 3rd

The scores of successful products in the USA are at least 6,5 on the scale of 1 in 9, and the intentions of re-consumption at least in 50 %. The rather low level of the ranking during this test, is probably due to the consumption habits: consumers are used to drink these products in cocktail, rarely pure. Some respondents suggested that these products could be pretty " dessert wines ".

USA

USA

(Female HB: USA)(Female trendy

chic)

(Female trendy chic)

vReverse Vesper

vLillet Miss Sunshine

vCorpse Reviver

COCKTAILS

PROMOTION

5cl Lillet Blanc2cl Vodka Wyborowa

1cl Gin BeefaterGlass: Cocktail/Martini/Coupe

Garnish: Orange or Lemon Twist

Creator : Dan Warner

3,5cl Lillet Blanc3,5cl Blanco Tequila

5ml Crème de Apricot5ml Elderflower Cordial

Glass: Cocktail/Martini/CoupeGarnish: Edible Flowers

3cl Lillet Blanc3cl Gin

3cl Bols Triple Sec2 dashes Ricard

2.25cl Lemon Juice1dash Simple syrup

1 lemon slice