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Embroidery for life …
… 24-year-old Christina is a mother and a wife. Her husband is a contract mill worker. On the days he has work, he earns Rs 50… on the days he doesn’t, there is no income…
Can Christina contribute towards the family’s income?
Can Christina, and other women like her, supplement their existing household incomes without traversing distances?
Chennai
Thiruvallur
Alinjivakkamat Red Hills
… at Internet-enabled Alinjivakkam
… amidst the daily rhythm
… coming together
to bring the eight-year-old Women’s Self Help Group to life …
Entrepreneur – designer Haripriya Tunga, determined to make ‘Embroidery for Life’ a reality
begins training by teaching…
how to use frames …
followed by threading the needle, knotting …
running
stem
open chain
… and basic stitches like -
practicing enthusiastically at home …
exploring…
motifs and compositions
as skills progress…
… there is comparative learning and review …
NameTraining levels
Latha Christina Tamilarasi
Lessons
Practice
Explorations
Outlining quality parameters …
Among the candidates
selected are …
Tamilarasi
Christina
Latha
Taking orders for embroidery applications …
… on salwaar kameez
… and on saris
Accepting critiques on motif misrepresentations …
Comprehending corrections …
`
Problem-solving at the kiosk
taking a photograph
using a web camera …
Kiosk Operator (KO) demonstrating how
quality checks can be done remotely …
… and e-mailing to the entrepreneur
… enabling further communication using audio – video conferencing
finally delivering orders …
Does ‘Embroidery for Life’ make business sense?
Haripriya shares …
Affirmatives
Concerns
“The fact that I was able to access a village with connectivity was a
surprise!”“I trust the KO enough to eventually co-ordinate for
me.”“Compared to the city, wages are lower
here …. Training is hand in hand with production and this enables quality assurance, further lowering future
costs.”“I am expanding to other ICT-
enabled villages.”
“Lata is taking on aspects of training on my behalf …”
Affirmatives
“A mechanism for delivery and receipt of orders needs to be put
in place”“The women compete for work
orders regardless of their skill and ability. ”
“While the SHG Center has been good for training and initial sifting of skill levels, the implementation of orders requires privacy
outside of it.”
Concerns
Lata, Christina … setting standards in one’s work …
Poised for leadership?
…as the process gains momentum … there is hope for more successes
Project Contact
Kiosk Networkn-Logue Communications Pvt Ltd. 5th Floor, Gokul ArcadeNo: 2 Sardar Patel RoadAdyar, Chennai – 600020, Indiawebsite: www.n-logue.co.ine-mail: [email protected]
Services Team (Crafts) Telecommunications and Computer
Networks Group327, 2nd Floor, Department of Electrical SciencesIndian Institute of Technology (IIT) MadrasAdyar, Chennai – 600036, Indiawebsite: www.tenet.res.ine-mail: [email protected]; [email protected]
