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Alfredo Altavilla EMEA Region

EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

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Page 1: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

Alfredo Altavilla

EMEA Region

Page 2: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Our plan leverages the resources of a Global Company

Architecture Sharing

Powertrains

Technology Sharing

Purchasing Synergies

Industrial Infrastructure

EMEA

Page 3: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

‘10-’14: an unforeseeable journey through the perfect storm, but the ship contained the damage

Slump in European market demand, with Italy affected at the most

EU28+EFTA PASSENGER CAR AND LCV

ITALY PASSENGER CAR AND LCV

Product launches Sales forecast @2014

(Million units)

Manufacturing capacity Utilization @ 2014 (Harbour)

Network Development (10-14) Points of Sales

2.15

0.93

forecast @ Inv.Day Apr. '10

forecast @ Inv.Day May '14

30%

(2%)

forecast @ Inv.Day Apr. '10

POS evolution

100%+

67%

forecast @ Inv.Day Apr. '10

IQ '14

34

22

Announced @ Inv.Day Apr. '10

Product launches'10-'14

13,9

15.4 16.5

17.4 18.2 18.3

16.9 16.0 15.4

15,3 14,0 13,8 14,2

2007 2008 2009 2010 2011 2012 2013 2014E

@Inv. Day Apr. '10

@Inv. Day May '14

2.0

2.2 2.4 2.5 2.6

2.7

2.4 2.3 2.2

1.9 1.5 1.4 1.4

2007 2008 2009 2010 2011 2012 2013 2014E

Page 4: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

In Europe difficult trading conditions continued throughout 2013…

103 103 104 107

109 111

101

100

102 105

107 108

100

94 98

101 102 102

Highly competitive environment: enduring price pressure

2007 Index = 100

2007-13 PRICE TREND (A-, B-, C- & D-Segment)

2007 Index = 100

Decreasing demand: FY industry down 1.6% (EU28+EFTA, Passenger cars & LCV)

2013 H2 REPRESENTED THE END OF THE DECLINE: STRONG RECOVERY SIGNALS IN UK AND SPAIN, ITALY LIMITING THE

DETERIORATION BUT STILL SUFFERING THE MOST

LIST PRICE FOLLOWING SAME PATTERN OF CONSUMER PRICE INDEX IN GERMANY, WHILE TRANSACTION PRICE LAGGING

BEHIND BOTH IN ITALY AND GERMANY 18.3 16.9 16.0 15.4 15.3

14.0 13.8

2007 2008 2009 2010 2011 2012 2013

2013 YOY MARKET TREND

MARKET VOLUMES DECREASED FOR THE 6TH YEAR IN A ROW 2007-13 MARKET TREND, MILLION UNITS

104 104 106

109

113 115

102 104 105 106

107 108

102 98 100

101 102 102

2007 2008 2009 2010 2011 2012 2013

-15%

-5%

5%

15%

25%

EU28+EFTA UK Spain Germany France Italy

HY1 HY2H1 H2

103 103 104 107

109 111

101

100

102 105

107 108

100

94 98

101 102 102

2007 Index = 100

EMEA

Page 5: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

…but FCA in EMEA significantly reduced losses while re-focusing and realigning FIAT Brand

Sustained improvement driven by: More favorable mix driven by product

portfolio repositioning strategy Enhancement of industrial cost efficiencies with 4

plants reaching Gold WCM level Optimization of advertising spending by re-

channeling resources to 5oo Family Continued tight grip on G&A costs Decision not to engage further in value destructive

price competition improving channels’ mix

Structural shift of FIAT Brand towards upper layer of core segments Expanded 5oo Family

with 5ooL, Trekking & Living variants, adding to iconic hatchback model (1+M units sold in Europe since launch in 2007)

5oo Family now representing 33% of brand sales (20% in 2012)

Segment leadership in FY 2013 for 5oo (A-Segment, first-time since launch) and 500L (Small-MPV) in EU27+EFTA

3 out of 4 Fiat 5oo sold outside Italy

Improvement

(205) (134) (230) (120)

(689)

(150) (91) (160) (51) (452)

Q1 Q2 Q3 Q4 FY

TRADING PERFORMANCE (€M)

2012 2013

EMEA

Page 6: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Pillars of the plan EMEA

Page 7: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Source: IHS, April 2014. Iran not included - * Including: Russia, Eastern Europe, Turkey , Middle East and Africa

Industry trend and forecast Passengers cars & LCV, Million units

Italy

1.4 1.4 1.6 1.8 1.9 2.0

2013 2014 E 2015 E 2016 E 2017 E 2018 E

Other EMEA countries*

7.3 7.0 7.3 7.7 8.3

8.9

2013 2014 E 2015 E 2016 E 2017 E 2018 E

EMEA

21.1 21.2 22.0 22.9

24.0 25.0

2013 2014 E 2015 E 2016 E 2017 E 2018 E

CAGR 3.4%

EU28+EFTA

13.8 14.2 14.7 15.2 15.7 16.1

2013 2014 E 2015 E 2016 E 2017 E 2018 E

CAGR 3.2%

CAGR 7.1% CAGR 3.9%

EMEA

Page 8: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

CAGR ‘13-’18

2.3% 3.1% 2.1% 1.0% 13.3% 4.0% 4.1% 5.3% 1.7% 3.5% 3.0%

Industry outlook by segment 2013-18, Passengers cars & LCV (EMEA)

1.337

4.468 4.119

2.129

462

1.147 799

1.656 1.367

193 516

2.122

821

1.497

5.377

4.485

2.478

514

1.205 1.495

2.018 1.673

250 561

2.523

951

Mini Cars Small cars CompactCars

Mid &Large Cars

MPV Small MPVCompact &

Large

Small SUV CompactSUV

Mid &Large SUV

Specialties Pick Up VAN Others

2013 (k units) 2018 (k units)

Source: IHS, April 2014. Iran not included

3.8% 1.7%

Segments showing the higher % growth

LCV

EMEA

Page 9: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Industry trend in terms of Customer: increasing bi-polarity Passengers cars (EU 28+EFTA)

12% 19% 28%

70% 56% 42%

18% 25%

30%

2004 2013 2018

Premium Customer

Traditional MainstreamCustomer

Budget Conscious Customer

Source: 2004, 2013 actuals. For 2018: IHS, April 2014

EMEA

Page 10: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

A new Brand strategy ready to be rolled-out

Guidelines for a new product portfolio…

• Shift a significant portion toward higher margin opportunities exploiting the potential of our Brands’ Equity (Alfa Romeo, Jeep, FIAT 5oo Family) …

• … focusing, at the same time, on a more accessible offer to meet market increased bi-polarity, maintaining attractiveness on budget conscious consumers

…through Brands positioning

• Alfa Romeo re-entering and Jeep increasing its presence in the Premium battlefield

• FIAT brand re-shaping to meet both higher margin objective and budget driven demand

• FIAT Professional consolidating as a Profit Pillar

EMEA

Page 11: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

EMEA FCA Portfolio strategy by segment 2013-18, segment mix evolution, Passengers cars and LCV (EMEA)

Source: IHS, April 2014. Iran not included

• Sustain leadership in core segments: Mini car, LCV and Small MPV. • Regain key position in the Compact Cars segment • Conquest a primary role through products line expansion in

• SUV segments: reinforce presence leveraging Jeep Brand traditional strength • CUV and Mid-large cars: enter these segments with a brand new Alfa Romeo line-up, fully

respecting its DNA • Pick up, with the launch of a new Global product

27% 19%

10% 2% 5% 4%

8% 6% 1% 2%

10%

46%

9% 2%

7% 0% 1% 1%

6% 1% 1%

24%

20

13

Market FCA

27%

18% 10%

2% 5% 6% 8% 7% 1% 2%

10%

22% 19%

4% 6% 0%

8% 8% 9% 2% 2%

17%

Mini and Smallcars

Compact Cars Mid & LargeCars

MPV Small MPV Compact& Large

Small UV Compact UV Mid & LargeUV

Specialties Pick Up LCV

20

18

Page 12: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Sales by Brand Passengers cars and LCV (EMEA), Million units

Note: numbers may not add due to rounding – Including JV

EMEA

Note: numbers may not add due to rounding – Including JV

620 610 730

50 80

270

70 70

150

110 100

80

250 240

270

1.1 1.1

1.5

2013 2014 E 2018 E

Page 13: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Sales by sub-region

Eu28+EFTA excl.Italy

Italy

Other EMEA countries

Note: numbers may not add due to rounding – Including JV

Passengers cars and LCV (EMEA), Million units EMEA

0,5 0,5 0,6

0,4 0,4

0,5

0,2 0,2

0,4 1,1 1,1

1,5

2013 2014 E 2018 E

Page 14: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

EMEA Network strategy

Deliver premium-quality customer experience across all brands

Resize dealer network to improve network sustainability still maintaining / expanding

market coverage

Focus and upgrade Alfa / Jeep franchise combination

Reorganize network coherently with Lancia becoming an Italy-driven brand

EMEA

Page 15: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

EMEA Dealer network evolution

• Fiat and Alfa decreasing their number of POS by 15% to increase network sustainability

• Jeep to increase the network size by 25%, to sustain volumes ambition

• Throughput / POS increased by around 60% on average

• Market coverage increased at 90% min for the main Brands

EMEA

Page 16: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

EMEA Manufacturing strategy and job done so far

EMEA target is to Utilize its production base to fuel WW volume Growth

• Supporting our global premium brands expansion (Maserati, Jeep, Alfa Romeo) and Fiat 5oo Family

• Focusing existing production capacity in Italy on higher value-added production

• Supporting a significant increase in export volumes

Relevant plant actions have already been Kicked-off in Italy

• Production of Maserati Quattroporte and Ghibli in AGAP plant with overall investment of around €1B

• Melfi investment program of €1+B, including modification to existing production processes to accommodate new modular architecture and produce Fiat 5ooX and Jeep Renegade

• Plans for future activities at Sevel plant (~€700M over 5 years)

• Refurbishment of Mirafiori plant for production of new models, including a Maserati luxury SUV

Page 17: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

All EMEA plants are involved in the investment plan

Bursa (Tofas) (2)

Tychy (3)

Bielsko Biala (2)

Kragujevac (4)

AGAP (Grugliasco)

Verrone

Cento (VM Motori)

Atessa (Sevel) (1)

Termoli

Cassino

G. Vico (Pomigliano)

Melfi (Sata)

Pratola Serra

Vehicle Plants 9

Powertrain Plants 6

Partnerships (1) PSA GROUP (2) KOÇ GROUP (3) FORD GROUP (4) REPUBLIC OF SERBIA

Mirafiori

EMEA

Page 18: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Plan’s impact on capacity utilization

Harbour definition: 235 days p.a. / 16 hours per day

Italy (capacity utilization) EMEA (capacity utilization)

The plan will allow EMEA region to reach 40% of export on total production in 2018

66%

100%+

Harbour2013

EMEAcenteredproducts

GlobalProducts

Harbour2018

53%

100%+

Harbour2013

EMEAcenteredproducts

GlobalProducts

Harbour2018

EMEA

Page 19: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

A challenging starting point …

European market slowly coming back, but currently mainly

relying on Fleet and with an intense price competition

Group perceived as mainly dependent on small models in the mass-market, that need to move up-market

Dealer Network to be strengthened to deal with a Premium offering

Manufacturing capacity available to deal with Premium and export volumes

EMEA

Page 20: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

…with a clear action plan

EMEA Industry expected to grow, reaching 25.0M in 2018, with Europe still below pre-crisis level

FCA Dealer network evolving to improve network sustainability and deliver premium-quality customer experience across all brands

FCA Capacity utilization exceeding 100% both at Italian and EMEA level

FCA Portfolio evolution sales targeting 1.5M units in 2018, driven by 34 new models, increasing market coverage by 10% and better leveraging industry growth

EMEA

Page 21: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

A comprehensive approach to improve margins

Re-shaping Brands and increasing their equity • Shift toward higher margin opportunities • Focus Brands on their core segments to avoid overlaps

Launching a portfolio of market-fitting products • Allowing a better control on channel-mix • Positioned to compete in terms of features, avoiding

“price-wars” • Able to meet increasing demand for fuel efficiency

Managing the cost structure • Devoting capacity to export, to improve fixed costs absorption • Continued tight grip on G&A costs

Page 22: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

A first step forward... EMEA

Page 23: EMEA Region - FCA Group · PDF fileEMEA Region Our plan leverages the resources of a Global Company Architecture Sharing PowertrainsInfrastructure Technology ... layer of core segments

EMEA Region

Disclaimer

Certain information included in this presentation, including, without limitation, any forecasts included herein, is forward looking and is subject to important risks and uncertainties that could cause actual results to differ materially. The Group’s businesses include its automotive, automotive-related and other sectors, and its outlook is predominantly based on what it considers to be the key economic factors affecting these businesses. Forward-looking statements with regard to the Group's businesses involve a number of important factors that are subject to change, including, but not limited to: the many interrelated factors that affect consumer confidence and worldwide demand for automotive and automotive-related products and changes in consumer preferences that could reduce relative demand for the Group’s products; governmental programs; general economic conditions in each of the Group's markets; legislation, particularly that relating to automotive-related issues, the environment, trade and commerce and infrastructure development; actions of competitors in the various industries in which the Group competes; production difficulties, including capacity and supply constraints, excess inventory levels, and the impact of vehicle defects and/or product recalls; labor relations; interest rates and currency exchange rates; our ability to realize benefits and synergies from our global alliance among the Group’s members; substantial debt and limits on liquidity that may limit our ability to execute

the Group’s combined business plans; political and civil unrest; earthquakes or other natural disasters and other risks and uncertainties. Any of the assumptions underlying this presentation or any of the circumstances or data mentioned in this presentation may change. Any forward-looking statements contained in this presentation speak only as of the date of this presentation. We expressly disclaim a duty to provide updates to any forward-looking statements. Fiat does not assume and expressly disclaims any liability in connection with any inaccuracies in any of these forward-looking statements or in connection with any use by any third party of such forward-looking statements. This presentation does not represent investment advice or a recommendation for the purchase or sale of financial products and/or of any kind of financial services. Finally, this presentation does not represent an investment solicitation in Italy, pursuant to Section 1, letter (t) of Legislative Decree no. 58 of February 24, 1998, as amended, nor does it represent a similar solicitation as contemplated by the laws in any other country or state. Copyright and other intellectual property rights in the information contained in this presentation belong to Fiat S.p.A. Fiat and FCA are trademarks owned by Fiat S.p.A. “Fiat Chrysler Automobiles” (FCA) is the name expected to be used following completion of the merger of Fiat S.p.A. into a recently formed Dutch subsidiary.