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EMEA Wireless/Pervasive E-business
Naji Najjar | 21/01/04 | Mobility uses © 2004 IBM Corporation
How does Wireless help entreprises How does Wireless help entreprises become On demand businesses?become On demand businesses?
Naji NajjarNaji NajjarDirector, IBM Wireless e-businessDirector, IBM Wireless e-business
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Work patterns continue to evolve +++ Mobility, +++ Teamwork
L’entreprise virtuelle : des styles et des systèmes qui changent
40% 35% 30%
15%10%
5%
15%20%
25%
30% 35% 40%
00
2020
4040
6060
8080
100%100%
20002000 20052005 20102010
Work Styles
Different time & place
E-mail, Groupware/team room
Same time, Different place
Same place, Same time
Conference audio, vidéo
Support meetings project managt.
Personal productivity
Seul
% of work that dependson teamwork
Systems
Virtual enterprise: Changing Styles & Systems
Gartner 2002Gartner 2002
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Work patterns continue to evolve +++ Mobility, +++ Teamwork
L’entreprise virtuelle : des styles et des systèmes qui changent
40% 35% 30%
15%10%
5%
15%20%
25%
30% 35% 40%
00
2020
4040
6060
8080
100%100%
20002000 20052005 20102010
Work Styles
Different time & place
E-mail, Groupware/team room
Same time, Different place
Same place, Same time
Conference audio, vidéo
Support meetings project managt.
Personal productivity
Seul
% of work that dependson teamwork
Systems
Virtual enterprise: Changing Styles & Systems
Gartner 2002Gartner 2002
Economic Economic Environment:Environment:
• Work more Work more efficientlyefficiently
• + responsivness + responsivness to customerto customer
• Employees’ Employees’ access to access to needed needed Info (knowledge)Info (knowledge)
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM’s View of an On Demand Business
On Demand BusinessResponsive in real-timeVariable cost structuresFocused on what’s core and differentiatingResilient around the world, around the clock
On Demand Operating EnvironmentAccess
Integrated
Built on open standards
Virtualized
Autonomic
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM’s View of an On Demand Business
On Demand BusinessResponsive in real-timeVariable cost structuresFocused on what’s core and differentiatingResilient around the world, around the clock
On Demand Operating EnvironmentAccess
Integrated
Built on open standards
Virtualized
Autonomic
Wireless
Wireless
Wireless
Wireless
WirelessWireless
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM ‘s visionIBM ‘s vision
Wireless e-business is becoming a reality requiring :
- A performing ecosystem of partners across all the value chain
- An infrastructure based on open standards
- An «on demand » approach by businesses
Any DeviceAny Device Any NetworkAny Network Any DataAny Data
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Voice
B2E
Voice - enterprise
Voice - consumers
E-mails
Consumer data
Field force
Sale Force
eB2M
SMS
Asset monitoring
RFID tags
Private voice networks 2G (e.g GSM) 2.5G (GPRS) - WLAN
1990's 2000 2003
Entrepris
e
data
e-Entertainment
M-payment
Citywide broadband
Hot Spots WiFi
Smart cards
Evolution of mobility needsEvolution of mobility needs : People & machines : People & machines linked to their entreprises & communitieslinked to their entreprises & communities
Operational Effectiveness
Workforce mobility (B2E)
Advanced infrastructures and security
B2CConsumer services
enablement
Entreprise needs
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Our vision of mobility ... Our vision of mobility ...
at the Customer
from Home
at Office
On the Road
2.5/3GNetwork
Ethernet
Home office
ADSL
WiFi
Application serversand data
ISP
ADSL modem
Service Provider
Cafe / Restaurant / Hotel
PublicWiFi
CustomerIntranet
Ethernet
WiFi
Firewall
Firewalls
WirelessWAN card
WiFi
PublicWiFi
WiFi
WiFi
THE INTERNETTHE INTERNET
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Different mobility usage modesDifferent mobility usage modes
From homeFrom home
At the customer (Ricoh)
At the customer (Ricoh)
In office
(Oddo)
In office
(Oddo)On a production
site (Valéo)On a production
site (Valéo)
On the road(Hilton)
On the road(Hilton)
Hotel
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
ODDO & Cie: WiFi solution at office
Company
• Oddo& Cie is France’s leading independent investment company
• Wide range of products and services for institutional investors and companies
•640 employees and 8,8 Billion € in assets under management
Background
•ODDO is based in a nineteenth century listed building
• Different users: visitors and Oddo‘s employees
Customer’s needs:
• Access to company’s data anywhere in the building
•Better working conditions for visitors (customers/ partners)• Security is key
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Users• Companies from all sectors of activity
• The whole staff within the company, visitors
Benefits• Efficiency and productivity for employees
• Improvement of internal cooperation
• Enhanced service towards customers/ partners/ visitors
ROI: Study made by WLANA on a sample of 34 companies in 5 sectors:
• ROI in less than one year (8.9 mois)• 92% of companies think that WLAN create a « business » added value
ODDO & Cie: WiFi solution at office
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Wireless solutions on a production siteWireless solutions on a production site
From homeFrom home
At the customer (Ricoh)
At the customer (Ricoh)
At officeAt officeOn a production
site (Valéo)On a production
site (Valéo)
On the road(Hilton)
On the road(Hilton)
Hotel
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Valéo: WiFi solution on a production siteValéo: WiFi solution on a production site
Valeo« Valéo Matériaux de Friction » is the world leader in its activity centered around gear systems.
Background: • R&D and production site in Limoges, France• Staff moves constantly on site• Machines moved regularly to optimize the production chain
Customer’s needs• Continuous availability of information for control, quality checks..• Respect of security and environmental requirements• Flexibility to access network from any area to optimize production
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Devices adapted to usersDevices adapted to users
Laptops (Executives)
PDA (technicians)
Interactive access points Netvista (workmen)
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Users• Companies having an industrial site or Warehouse
• Engineers, technicians, quality inspectors…
Benefits
« Today, due to wireless network, access to information whenever and wherever on the site is a reality which makes it easier to work and improves the whole staff efficiency in Valeo Matériaux de Friction Limoges » Yvon DEFOUR, IT Director VFM
• Continuity of service while moving on site
• Access to all necessary data for all staff
• Freedom of move :no more need to look for an Internet plug to connect
Valéo: WiFi solution on a production siteValéo: WiFi solution on a production site
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Wireless solutions at customer premisesWireless solutions at customer premises
From homeFrom home
At the customer (Ricoh)
At the customer (Ricoh)
At officeAt officeOn a
production site (Valéo)
On a production site
(Valéo)
On the road(Hilton)
On the road(Hilton)
Hotel
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
RICOH: Wireless solutions for after-sales serviceRICOH: Wireless solutions for after-sales service
Company
RICOH produces, supplies and maintain copiers & printing machines
Customer’s background
RICOH runs a 600-person after-sales service, realizing about 40.000 operations/ month
Customer’s needs
• Improve reactivity• Autonomy and responsabilization of field force• Productivity (remove useless tasks)
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Users•Companies with field force teams such as technicians, control agents…
Benefits
•9-month ROI
• Access to Information System by mobile teams (update, warehouse status, billing process)
• Employee satisfaction
• Competitive advantage – brand image
• Pro-active technical management
Extension : 1) Implementation of a multi-device portal to provide technicians & salesforce with access to Notes applications, and Intranet.
RICOH: Wireless solutions for after-sales serviceRICOH: Wireless solutions for after-sales service
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM addressing the market opportunity
- Wireless capabilities……..
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM view on Wireless Market Segmentation
Sales Support
Field Service
Mobile Office
Customer Support
Security
Asset Optimization
Inventory & Logistics
Communication Services
Entertainment Services
Transaction Services
Information Services
Application & Services Enabler
Transport Control & Management
Access Control & Management
Device Enablement & Management
Next Generation Support Systems
Operational Effectiveness
Consumer Services
Enablement
Advanced Infrastructure
WorkforceMobility
Segment Sub-segment
based on customer needs and purchase occasion
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Industry Vertical Solutions
Any Device
Any Network
Any Data
Banking Banking from the train Trading stocks on the beach Secure Payments WLAN Trading Floors
Travel & Transportation Delivery & Fleet Management Internet on the Train Wireless Ticketing
Healthcare Physicians Practice Management Mobile pharmaceutical sales forces
Distribution Shopping on the go Field Force automation Supply Chain Mgmt Mobile Guest Check-in Intelligent Vending WLAN for Retailers
Utilities Schematics
from the telephone pole
Schedules updates in the truck
Remote Asset Monitoring
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
The Pervasive Challenge: Any data – the number of applications is accelerating
Challenge: How do you solve an expanding "M x N" matrix?
Application
A
N devices
M applications...
Application
BApplication
CApplication
EApplication
DApplication
F
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Solving the Pervasive Challenge via IBM open standard based middleware SW:
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IBM's Strategy for Wireless e-business
Services
Proof of Concept
Implementation
Application Hosting
Outsourcing
Business Consulting
Architecture Design
Systems Integration
Application Development
Wireless
Products
Servers
LaptopsHandhelds
Transcoding
Software
Gateways
Email & Calendar
Messaging
Integrated Circuits
VoiceSystems
Management
Storage
Portals
Wireless e-business
Architecture
SPDE
Wireless Enterprise Delivery
DESIGN BUILD
LEVERAGE RUN
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Yankee Group: “Systems Integrators in Mobile Computing”
“Among the large integrators, IBM has the most comprehensive set of capabilities in the mobile computing space (both technology and services) and is the most organizationally focused on this emerging area of opportunity.” (Gene Signorini, Yankee Group)
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
IDC ranks IBM Middleware in a leadership position
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Summary:Summary:
Wireless solutions are reality in many companies
Wireless solutions generate many benefits and are
enablers for entreprises to become « on demand
businesses »
Choosing an open-standard based infrastructure ensures
the protection of investments and flexibility.
EMEA Wireless/Pervasive e-business
Mobility uses | Naji Najjar © 2004 IBM Corporation
Contact: [email protected]
More about IBM wireless solutions :http://www-1.ibm.com/industries/wireless/
Thank you for your attention!Thank you for your attention!