Emedia 2011 Media Kit B2 B Lead Generation

THE PULL YOU NEED TO GET THE QUALITY LEADS YOU WANT

ACCELERATED LEAD GENERATION FOR B2B MARKETS

2011 MEDIA KIT

Since 1998, emedia has been recognized as a premier B2B lead generation provider.

Companies such as Cisco, United Healthcare, Microsoft, Ford, IBM, Verizon, AT&T and many

younger, innovative companies have enjoyed expanded revenues with emedia’s unique lead

gen vehicles and world-class service.

How can emedia help you?

emedia generates high-quality B2B leads quickly and proactively via permission-based email bulletins.

Millions of decision makers and infl uencers across North American business regularly receive emedia’s

bulletins to source white papers, guides, product trials, webinars, training and other offers.

ACCELERATED LEAD GENERATION — ON DEMAND


Attract Better Quality LeadsYour needs, your offers and our capabilities determine a lead volume guarantee — and we guarantee to hit it for you.

How Can I Generate New Business Leads? Unique RapidRequest Technology. Present your offers (collateral) to our bulletin subscribers, in a format with enticing copy and potent calls to action. emedia pre-populates response forms, making it simple and quick for prospects to take action. In addition, readers receive collateral within a few seconds, helping to drive higher conversion. RapidRequest also offers custom questions, enabling leads to be profi led to your specifi cations. Your quality is ensured.

To add further value, emedia offers lead nurturing through its ReTouch program (see next page). Because of these special features and the caliber of our subscribers, emedia leads are marked with the quality your team expects.

Cost-per-Lead (CPL) Guarantees. Most of emedia’s clients eliminate campaign risk by purchasing on a Cost-per-Lead Guarantee basis. Your needs, your offers and our capabilities determine a lead volume guarantee — and we guarantee to hit it for you. emedia can fulfi ll CPL Guarantees on both white paper leads and surveys.

Surveys. For richer prospect profi les, emedia runs surveys with your collateral as the reward for completion. Custom surveys can be created for you, you can select from our library of available surveys, or we can use a survey you’ve created. Your sales team will thank you for the wealth of prospect information you’re able to give them.

I just want to say how pleased I have been with our pilot program with emedia, and how it has performed thus far. In addition, our rep has provided great service to me, a new emedia client. Good customer service is rare and I like to recognize it when it is great!

Jennifer Randall, Product Marketing Manager, 3M

I’ve been really pleased with emedia’s customer surveys. Not only are they a great lead gen tool, but have also shown to be a good PR resource for my company. emedia really excels in their expertise and customer service. I would highly recommend them to any of my collegues.

Paula Alvarez, Channel Marketing Director, Loglogic

Do you need to Drive Web Site Traffi c? Banner Inserts. Ideal for promoting a specifi c online property, success is measured by the number and quality of click-throughs to your website, landing page or microsite. In contrast to search engines, emedia starts with a highly qualifi ed audience of permission-based viewers for generating traffi c. Clients fi nd this to be a huge advantage when determining campaign ROI.

For Maximum Exposure Within emedia’s Bulletins: Bulletin Sponsorship. This gives your RapidRequest, Survey or Banner Insert the highest-profi le position within a bulletin. For just one insert per bulletin, Sponsorship can deliver a dominant brand message, as well as generate leads.

For Nurturing Your Leads: ReTouch: ReTouch allows you to reinforce your original message or put forth a follow-up call to action to prior respondents (RapidRequest, CPL, Survey). ReTouch lets you further prepare the lead for sales contact or otherwise develop a solid prospect relationship.

emedia’s Subscribers emedia’s email bulletins enjoy a readership of over two million decision makers across several dozen B2B niche audiences. Our bulletins are delivered to permission-based recipients on a regular basis — and become an anticipated information source for these busy, demanding professionals. What does this translate to? Responsiveness that keeps our clients returning.


IT SecurityIT StorageSoftware DeveloperVirtualizationVM Windows Server 2003Windows Server 2008Windows DesktopIT Compliance Applications ManagementBusiness AnalyticsData ManagementFacilities TechnologySupply Chain Technology

Enterprise IT Strategy Network Management SME Technology Project Management Federal Technology Marketing Technology Business MobilityCloud Computing Manufacturing Tech Healthcare TechnologyCRM Professional Development IT HelpDesk & Support

Data Center SolutionsExchangeTech WebinarsPrinting TechPeople ManagementProcurement TechnologyPlant TechnologyConstruction TechnologyVoIPEducation TechnologyCIO UpdateSmall Business TechBackup & Recovery

I have been happy with the lead quality, timeliness and customer interaction that emedia offers. Once again, they came in above and beyond our expectations with this last CPL campaign. I would have no problem recommending emedia to anyone that is looking for high quality leads, at a great CPL!

Melinda Smith, Marketing Manager, CA

NORTH AMERICAN IT PRO AUDIENCES

(2,000,000)

For audience sizes and bulletin frequency, please request audience data sheets.


HR Talent Management UpdateEmployee Benefi tsProfessional DevelopmentPeople ManagementRecruitment and Retention

Business AnalyticsCFO UpdateCompany ComplianceCompany FinanceSmall Business Finance

Logistics & Distribution Plant TechnologySupply Chain Technology Purchasing ManagementProject ManagementManufacturing TechnologyProcurement TechnologyWarehouse ManagementMaterials Handling Professionals

NORTH AMERICAN BUSINESS EXECUTIVE AUDIENCES

FINANCIAL EXECUTIVE AUDIENCE

(400,000)

LOGISTICS/SUPPLY CHAIN AUDIENCE

(525,000)

HR MANAGEMENT AUDIENCE

(425,000)

emedia’s CFO campaign delivered on all fronts. Lead quality, high response rates and great customer service made for a stellar campaign. We also saw a bump in lead generation activity from increased site traffi c as a result of the exposure in the email bulletin, a pleasant bonus to a great program.

Kristin Keyes, Marketing Director, Expensewatch


Marketing Small Business MarketingSales Social MediaMarketing TechnologyCRM

Health & Safety Facilities ManagementEnvironment Facilities TechnologyHealth & Safety in HospitalityHealth & Safety in ConstructionHealth & Safety in Manufacturing

Small Business Small Business FinanceSmall Business Marketing Small Business TechSME TechnologySME (Small & Medium Enterprises)

Hospitality Management

NORTH AMERICAN BUSINESS EXECUTIVE AUDIENCES

MARKETING/SALES EXECUTIVE AUDIENCE

(225,000)

OCCUPATIONAL HEALTH MANAGEMENT AUDIENCE

(100,000)

SPECIALTY BUSINESS AUDIENCES

(200,000)

emedia bulletin’s have given our lead generation programs a real shot in the arm. In short, we get quality leads. Not only do we get a return on our spend, we can pinpoint our vertical markets using their diverse universe of e-bulletins. Lastly, they make it real easy to implement our program.

John Toraason, Director of Marketing, B&B Electronics

emedia helped me pick out the best audience to increase our effectiveness. They were happy to walk through the process and make sure I was crystal clear on our campaign before jumping in. They did a great job, and I look forward to many more campaigns with them.

Claudia Hoeffner, Marketing Manager, Eloqua


Aerospace ElectronicsAutomotive ElectronicsElectronics EngineersElectronics EventsElectronics Testing & MeasurementElectronics DevelopmentEmbedded ElectronicsMedical ElectronicsPrinted CircuitsPower Management

Architects Building EquipmentCommercial ConstructionConstruction TechnologyGreen Construction Health & Safety in ConstructionResidential Construction

Converting Technology Packaging LabelingPackaging MaterialsPackaging SustainabilityPackaging Technology

Printing Tech Plant TechnologyConverting Tech Procurement TechnologyManufacturing Tech Design EngineersMaterials Handling Professionals Purchasing ManagementControl EngineersHealth & Safety in Manufacturing

INDUSTRYVERTICALS

ELECTRONICS

(380,000)

CONSTRUCTION

(450,000)

PACKAGING

(200,000)

MANUFACTURING(530,000)

At fi rst I was skeptical of emedia’s services but have to say I am very pleased with the results. The leads were generated faster than I expected and are exactly what we seek. In the construction industry we usually don’t see this type of advertising work, but emedia did it.

Wendy Hunt, Marketing Manager, Carnie Cap Inc.


Creative Examples

Email Bulletin Example

The RapidRequest response generated by our Sponsorship inclusions in emediaUSA’s Windows Server bulletins more than exceeded our expectations, both in terms of quality and quantity.

Jacqui Galow, Marketing Manager, Neverfail


emediausa.com


Title: Maximum of 68 characters (including spaces). Please note the subject bar of the bulletin is decided by the editor.

Body Copy: Guideline of 70 words of text.

Image & Banner Sizes: Maximum fi le size of 20k. Images: 150 pixels (W) x 150 pixels (H) recommended.Standard Banner: 468 pixels (W) x 60 pixels (H)Tower Banner: Up to 120 pixels (W) x up to 600 pixels (H)

Response Mechanism: Web URL or Third Party Tag

Hosted fi les: Max fi le size 250kb

Copy Deadline: Copy and images should ideally be sent 48 hours in advance. The sooner we receive the material, the more chance we have to offer our guidance and help you get maximum response.

RapidRequestInsert

$2995

BannerInsert

$2495

BulletinSponsorship

$3995

CustomizedSurvey

Call for Pricing

Cost-per-Lead Programs

Call for pricing

RATES PER BULLETIN INSERT

CREATIVESPECS

CONTACT US Toll-free Phone: 800-782-6167Phone: 630-288-8480Fax: 303-265-2915

[email protected]

2000 Clearwater Drive • Oak Brook, IL 60523 USA

Documents

Emedia 2011 Media Kit B2 B Lead Generation