Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Supporting your success
Emerging beef supply chains in Asia
NBF project brief & ‘The road to Thailand’
Daniel Marshall Northern Beef Futures, Manager Agribusiness and Investment Development
Department of Agriculture and Food, WA
Perth 22 February 2016
Supporting your success
Content
1. DAFWA-NBF project background and brief
2. DAFWA-NBF ‘The road to Thailand’
3. AEC ‘Thailand pre-feasibility study’ focus points
Supporting your success
Northern Beef Futures Project
• Department of Agriculture and Food WA (DAFWA) – NBF funded by Royalties for
Regions - $15M (AUD) project over 5 years
• Working within supply chains at enterprise level to support:
• Economic growth - promote integrated supply chains from production through
to processing, marketing and distribution to export markets
• WA beef industry in order to attract transformational and innovative
investment
• Why was NBF developed?
• To promote and grow market diversification
• Increase productivity and grow value of WA northern beef sector
• To encourage and support new business, investment and finance models
• To respond and capitalise on forecast growth in beef demand (as
forecast by Director General, Dr Brad and ANZ Research)
Supporting your success
Macro Demand Trends
• Macro trends driving beef demand & investment
• Urbanisation 2010 inflection point (global) rural > urban
• Population growth > switch from plant to animal protein > 2050 forecast 9 billion
• Consumer shift from traditional (wet) to retail hyper market purchasing
• Demographics > growth of middle class consumption
Source: ABARES, Baume
World annual agrifood demand by region - 2050
Supporting your success
NBF seven sub-projects
NBF project focus on implementing the following seven sub-projects and respective action
plans to get to the ‘contracted outcomes’:
1. New markets and new supply chains (China, Vietnam, Thailand, Cambodia)
2. Supply chain development (North/South integration, backgrounding model)
3. Investment and capital (supply chain finance, wire, water, technology)
4. Capacity and leadership (Kimberley Pilbara Cattlemen’s Association)
5. Mosaic agricultural opportunities (irrigated and dryland fodder, weed risk)
6. Industry infrastructure Development (review, biosecurity yards, roads etc)
7. Practice change and capability development (herd productivity and business improvement)
Supporting your success
NBF and the road to Thailand Holiday to Thailand?
Oct 2013: Agribusiness Trade Mission to Thailand
Nov 2014: NBF project formally commences
Dec 2014: Approved formal health protocols for feeder and slaughter cattle
Dec 2014: Agribusiness Trade Mission to Thailand
Jul 2015: DAFWA NBF and Thailand ‘Letter of Cooperation’ (Ministry of
Agriculture and Cooperative)
Oct 2015: Reverse supply chain delegation from Thailand to WA (Kimberley)
Jan 2016: Pre-feasibility study ‘supply chain models for WA in Thailand’
Feb 2016: DAFWA NBF and Thailand BOI seminar
2016++ Commercial sustainable integrated supply chain
Supporting your success
The NBF Egg Principle and Thailand
Supporting your success
NBF goals
The NBF project ‘holy grail’ is for diverse integrated beef/cattle
supply chains that contain bilateral co-investment across the
entire supply chain.
Profitable, enduring, innovative and robust supply chains that
withstand external factors including currency, political policy,
market shocks and changing market preferences.
Supporting your success
Innovation a point to remember ‘Profitable, enduring, innovative and robust supply chains’
“It ought to be remembered that there is nothing more difficult
to take in hand, more perilous to conduct, or more uncertain in
it’s success, than to take the lead in the introduction of a new
order of things. Because the innovator has for enemies all
those who have done well under the old conditions, and
lukewarm defenders among those who may do well under the
new.
Machiavelli, The Prince
But, “Change is the only constant” and “fortune favours
the brave”
Supporting your success
Why Thailand
>60million population
>AEC effective 2016 access to 600million people
>20million annual tourists per annum (Chinese)
>Strategic location within Asia
>Regional trade access agreements plus TAFTA
>A range of markets for beef and co/by products
>Premium supermarkets are world class and top Perth
>Good people to do business with and value relationships
>World class food manufacturing standards
>Commitment to future infrastructure investment
>Supportive government policies
Supporting your success
Pre-feasibility study Thailand – Key Points >NOT prescriptive
>NBF is seeking to stimulate the pathway to integrated supply
chains.
>WA beef has potential to co-invest and provide base supply
>Catalyst for new models of supply chain integration
>WA Producers are critical
>WA producers have an opportunity to get closer to consumer
>Collaboration and co-ordination investment opportunity
DAFWA-NBF and the WA beef industry will support ‘your’
idea’s, deal creativity and imagination to convert and
implement new business models.
Supporting your success
Thank you
Important disclaimer
The Chief Executive Officer of the Department of Agriculture and Food and the State of Western Australia accept no liability
whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © Western Australian Agricultural Authority, 2015