Embed Size (px)
DESCRIPTION
Finding the next big thing and engaging well from the start.
Citation preview
Emerging Social Networks
Finding the Next Big Thing & Engaging Well From the Start
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
@natanyap
Natanya Anderson, Director of Social Media, Whole Foods Market
New social networks ≠ new resources
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 3
But new social networks keep coming…
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 4
TO ENGAGE OR NOT TO ENGAGE?A CHECKLIST
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 5
Does it support my broader business objectives?
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
Awareness, Inc. State of Social Media, September, 2012
04/08/2023 6
Are my customers there?
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
@MDGAdvertising
04/08/2023 7
Can I connect and share in new or different ways?
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 8
What is does it take to engage?
Moderation, community management
Frequency of Posting
Content and Storytelling
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 9
BLEND IN AND MAKE FRIENDSA CHECKLIST
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 10
Be a user first
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 11
Celebrate others & ask for directions
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 12
Think different, bigger, broader
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 13
Don’t get attached to anything…except measurement
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
04/08/2023 14
Communities we’re exploring now
Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential
![IEEE TRANSACTIONS ON COMPUTATIONAL SOCIAL SYSTEMS 1 …thealphalab.org/papers/ASignalingGameforUncertain... · OBILE social networks (MSNs) [1] are the emerging paradigm of communication](https://img.pdfslide.net/doc/110x75/5f2b9d4371d9fe517e25b1b1/ieee-transactions-on-computational-social-systems-1-obile-social-networks-msns.jpg)
![BL-MNE: Emerging Heterogeneous Social Network Embedding ... · comes to the emerging social networks [24], which denote the newly created online social networks with very few social](https://img.pdfslide.net/doc/110x75/5f7c57f5f90728023365c98b/bl-mne-emerging-heterogeneous-social-network-embedding-comes-to-the-emerging.jpg)
