Emerging Technologies in the Polling Business

David Black

Blackbox Research Singapore

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Face to Face Telephone Online

3

Tablets

Face to Face

Pen and Paper

Old New

Able to test audio-video stimulus

Real-time data entry

More representative sample

Access to less accessible

demographic groups

4

Mobile

Telephone

Home

Old New

Rise of smartphones & mobile internet Falling ownership of landlines

Stricter telemarketing laws

5

Panels

Online

Online Straw Polls

GoodBad

Verification of respondent identity

Sophisticated algorithms employed to

weed out pattern answering

Proliferation of polls that are not

based on sound research

principles

6

Everyone’s a Pollster Now

7

Other Online Research Developments

8

The Future: Polling & Analytics

9

Singapore GE 2011

10

Continuous Tracking

Traditional Campaign Measurement

Focus Groups

Future Campaign Measurement

Continuous Tracking

Online & Offline Qualitative

Integrated Sentiment Monitoring

11

Fundamental changes in polling

Synthesizing new technology with traditional polling techniques

More advanced hi-tech polling platforms

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