Emerging Applications in the Mobile Arena

The Emerging India

• 450 Million Phones • 250 Million Internet Users• 65% of population will be young• Aadhar UID number for all

By 2015

Gov 2.0

Smart Phone+

3G+

Aadhar UID

App Download &

One time Registration

Other possible uses

• Geo spatial tagging of potholes for filing complaints against erring Contractors

• Reporting of bribes using cameras and voice recorders

• Ability to send out specific instructions like fisherman’s advice, farmer’s advice depending on geography and region.

• Governments ideas and views to the public

Cupid 2.0

Dating……give it a thought!

Dating• 3/4 of the internet users have at one time or another pursued love online• In 2009, 17% of couples who married met on a website• Worth over $4 billion worldwide

A segment worth catering….

Next wave of target customers:• Born after 1980 • Digital natives• 41% of millennial use only a

cell phone and no landline• Achievement oriented• Arrogant and Entitled• Independent

Transition….

Traditional Dating Online Dating

Mobile Dating

Proximity Dating

It’s Simple• Subscribe• Create profile• Move out• Enable the application• Keep a watch

It’s Great• Find date on the move• Real time response• No fake profiles• No setting up time• Move out with excitement• Directly connect in person• Break the ice easily

Business Model

• Extension of online dating

• Subscription• Advertisement

Promotion:• Referral discounts• Social Media• Viral Marketing• Free Trial

Social Networking to next level

Thank You