EMERGING T

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BUSINESS MANAGER AND CO-FOUNDER OF TRANZIT NIGERIA

ABOUT TRANZIT

- August 2013, Tranzit launched with beta version of its free web/mobile enabled passenger transportation service. Subsequently, a small goods delivery service was added as a complementary service line in December 2013.

- Since November 2014, Tranzit has repositioned itself and has become a fast-growing developer and curator for world-class transportation and mobility services.

- The company currently has two complementary product portfolios: 1) Passenger Services - TaxiPixi Africa, a taxi e-hailing and booking service. 2) Parcel Delivery services – Tranzit.it, a technology-based delivery service

- Tranzit is currently one of top 3 e-hailing services in Lagos State - 400 licensed, vetted passenger and delivery service vehicles on its

network. - Delivery services to over 80 active merchants in Lagos alone and plans to

expand outside Lagos by the end of June 2015.

What is a trend?"A pattern of gradual change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph." - The Business dictionary

What is Mobile technology ?“Mobile technology is exactly what the name indicates – technology that is portable; it refers to any device that you can carry with you to perform a wide variety of “tasks”. It is technology that allows those tasks to be performed via cellular phone, PDA, vehicles, laptops, etc” - SGC

What is Success ?Achievement of an action within a specified period of time or within a specified parameter. …….“ – The Business dictionary

1. Know Your Business

2. Why Mobile Technology is important

3. Some Of The Emerging Mobile Trends

4. Pros and Cons of Mobile Technology

5. Should you follow the Trends

KNOW YOUR BUSINESS

1. Identify the problem you want to solve- Questionnaires - Interviews

2. Determine that there is value in solving the problem on a mobile platform- Research!- Looking into similar markets- Case Studies

3. Determine if there is big enough sample size. Know your market. - Questionnaires - Focus groups - Experiments

4. Execution Plan - How you intend to solve it

WHY IS MOBILE TECHNOLOGY IMPORTANT?

2011 2012 2013 2014

93.91 87.8679.18

66.57

6.09 12.0520.83

33.43

Global Stats: Desktop Vs Mobile

Desktop Mobile

2011 2012 2013 2014

91.53 85.5671.2

58.83

8.47 14.4428.8

41.16

Africa Stats: Desktop Vs Mobile

Desktop Mobile

2011 2012 2013 2014

57.12

41.17

25.66 24.15

42.88

58.83

73.34 75.86

Nigeria Stats: Desktop Vs Mobile

Desktop Mobile

SOME OF THE EMERGING MOBILE TRENDS

- Mobile Web and Apps

- Internet of Everything

- Cloud computing

- Smart devices

- Locations based services

- Mobile payments

- E-commerce| M-commerce

- Mobile Marketing

MOBILE WEB /APPS

80% of Internet users own a smart phone

Search – 80% Smartphones 91% PC/Laptop 47% Tablet 37% Game Console

- Some new devices – smart watches | Smart TV’s | Wristbands

What Markets are looking up?Restaurants Business BeautyFinance Health & NutritionTravel Social MediaClothes

Fluid. Responsive. Engaging. Information is Targeted

CLOUD COMPUTINGAbility to store digital data offsite/online locations rather than using conventional methods

Why you should consider CLOUD?

- Online backup for data

- Increased potential for collaboration

- Regulated working environment ( sharefile)

- Remote access to work files

LOCATION BASED SERVICES

Using realtime geo-data from mobile devices to provide information or render a variety of services

-”Context is King and Data is Queen”

HOW CAN IT BE USED? Store locators Health & Nutrition Proximity based marketing Education Travel Information Social Networking Road Side assistance Maps & Navigation Mobile Workforce Management Data & Analytics Fraud Prevention

MOBILE MARKETING

According to the Mobile Marketing Association, "Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."

How To Go About It?Invest in a mobile site/AppDo not neglect email marketingSMS marketingGo SocialIn App advertisingGroupons/CouponsLocation Based Services – Targeted Marketing

Pros Flexibility Convenient Information is Targeted Better U/I and U/X Scalability Data Backup Work from anywhere /anytime Empowering your sales force.

ConsMarketing CostNetwork IssuesData CostsSecurity

PROS AND CONS OF MOBILE TECHNOLOGY

SHOULD YOU AS A BUSINESS OWNER, FOLLOW THE TRENDS?

WHICH OF THE TRENDS APPLY TO YOUR BUSINESS?

WHICH ONE WILL AID MY BUSINESS GROWTH?

REFERENCES AND RESOURCES

Luke Wroblewski's book "Mobile First". It's a good read for a business owner

Top 10 Strategic Technology Trends For 2014 http://www.forbes.com/sites/peterhigh/2013/10/14/gartner-top-10-strategic-technology-trends-for-2014/

PWC http://www.pwc.com/us/en/advisory/business-digital-technology-trends-wearables.jhtml

3 Tech Trends Every Successful Business Already Knows AboutRead more at http://www.business2community.com/tech-gadgets/3-tech-trends-every-successful-business-already-knows-01028097#JCAcxor0D23J59W6.99

Strategic Growth concepts http://www.strategicgrowthconcepts.com/

The Business Directory - http://www.businessdictionary.com/

GS Stat Counter : http://gs.statcounter.com/

Tech Target http://searchcloudcomputing.techtarget.com/definition/cloud-computing

Beyond Foursquare http://www.slideshare.net/matteoroversi/beyond-foursquare-overview-on-the-best-location-based-apps?related=1

Practical advice forNorthern Ireland Businesshttps://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-mobile-technology

REFERENCES AND RESOURCES

Mobile Marketing Statistics 2015 http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/   CLOUD COMPUTING: A TECHNOLOGY FOR BUSINESS GROWTH http://primestrategies.com/cloud-computing-a-technology-for-business-growth/  Cloud Computing: United States Businesses Will Spend $13 Billion On It http://www.forbes.com/sites/tjmccue/2014/01/29/cloud-computing-united-states-businesses-will-spend-13-billion-on-it/  http://www.biznessapps.com/blog/tag/mobile-app-growth/  Explosive Growth in Mobility and Location-based Marketing http://blogs.cisco.com/wireless/explosive-growth-in-mobility-and-location-based-marketing  Mobile Marketing - the Low-Cost, High-Impact Way to Grow Your Business http://www.strategicgrowthconcepts.com/marketing/mobile-marketing.html  Mobile Marketing For Business Growth: 5 Essential StrategiesRead more at http://www.business2community.com/mobile-apps/mobile-marketing-for-business-growth-5-essential-strategies-0591103#pfOi5UmzccPfPO30.99