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Growing your KSAs to be Marketable in a Competitive Profession Emerging Wellness Professionals, EWP
Samantha Diedrich MS, CWP, CHWC Onsite Wellness Coordinator and Wellness Specialist
2019, NWI National Wellness Conference
• Wellness Specialist at Aspirus Business Health-Wellness
• Onsite Wellness Coordinator for Associated Bank
• Clinical Exercise Physiologist
• Certified Health and Wellness Coach
• Certified Wellness Practitioner
• ACE Certified Fitness Nutrition Specialist
• Northcentral Wisconsin Chapter of the Red Cross Board Chairwomen
• Board of Directors for the United Way Emerging Leaders
• Women's Leadership Council for United Way
• Inaugural Member of NWI, EWP Task Force
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Samantha Diedrich MS, CWP, CWHC
Objectives
1. Define what KSA’s are.
2. Identify what your current and desired KSA’s are.
3. Learn how to confidently market your strengths and talents so you standout in an applicant pool of other wellness candidates.
4. Be able to understand there are many resources and opportunities available for emerging wellness professionals.
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EWP’s want to know…
• Experienced Colleagues – “One resource in particular for me that I found challenging at first was learning to market wellness.
My college, at the time I went through, did not offer a marketing course on this which made a steep learning curve for me when I first began – especially with communication to 500+ people of various demographics. Likewise, I found this is also critical in the one-on-one presentations with leadership as well. Wellness can be a touchy subject depending on who you are talking to and it would’ve
helped tremendously to have a more firm understanding of this beforehand.”
• Young Professional Colleagues – “I would have gotten more involved with other organizations or resources available that are offered
through NWI or WELCOA such as webinars, conferences, etc.. Doing activities like these really help give a fresh perspective on various wellness topics that I never thought of before. Likewise, conferences are a great way to meet others who share the same passions . In doing so, I feel I would have come in with a more holistic understanding of wellness and how it fits into different organizations and their cultures. “
– “I wish I would have done more to gain experience and in doing so find out where I wanted to work in. This could have been through shadowing, doing internships way before my last semester, working, etc.”
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• Current College Students – How do I make myself marketable?
– How can I be competitive in the job market with little to no experience?
– How do I build a resume?
– What credentials should I invest in?
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EWP’s want to know…
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Reflect and Engage Skills & Abilities
1. INDUVISUALLY
• What are your top 3 character strengths that you identify with?
2. WITH A PARTNER
• How can you use your top 3 strengths to be an advocate in wellness and successful in your Wellness career?
3. SHARE WITH THE GROUP
• Share one top strength of yours that will make you marketable and successful in your career with the group.
Identify Your Strengths and Acknowledge your Weakness
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VIA CLASSIFICAITON OF CHARACTER STRENGTHS AND VIRTUES www.viacharacter.org
» Divergent Vs. Convergent
» People/Group Vs. Tasks/Independent
Group Quadrant Assessment Understand your impact on others
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Caliper Profile www.calipercorp.com
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Champion Creator
Facilitator Implementer
Me
• Myers Briggs Personality Test
- 16 Personality Types
Also Try…
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1. Do you have a “secret talent” to positively influence your strengths, character role and passions?
2. Do you have a mentor in that area? Or who can be that mentor?
Areas of Passion and Interest
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• What’s your elevator speech of who you are?
–Know your identity. You are the best at being you… own “YOU” with confidence and sell that!
–Love you, market you. YOU are your best product.
»You can only sell a product well that you love and trust!
Who are you? What is your personal brand? What’s your Identity?
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• Do you practice what you preach?
–“Walk the walk, talk the talk.”
–Does your social media reflect who you truly are?
–Does your resume’ reflect who you truly are and what you have to offer?
»EARL stories
• Experienced, Actions, Result and Learned
Are you ‘on brand’?
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• Table Activity:
• Reflecting on answers from previous slides.
• Compare your strengths and weakness’ to those in your group.
– If this table was the applicant pool for a wellness job, you all applied too…
»Pull out what strengths make you unique and are different.
» Identify your areas of improvement.
Small Group Activity
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Promoting Yourself
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Your success depends on how well you promote yourself. Nobody can do it for you. “If you look at top performers in any field, including business, they aren’t good at everything they do. They’re usually great at a few things, which gets them to the top of the corporate ladder.”
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Resources and Opportunities * Knowledge *
Current Trends
• Health Coaching
• Technology (wearables, portals & diagnostics)
• Connectedness and loneliness (Gallup Studies)
• Front End Healthcare (Prevention & Population Health)
• “Culture of Wellness” for businesses
• Mental Health
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Resources * Evidence Based Practice*
• NWI
• WELCOA
• Gallup
• Journals – peer reviewed
• ACE
• ACSM
• Academy of Nutrition and Dietetics
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Credentials and Certifications
• Choose your specialty wisely! Where do you want to put your energy?
• Don’t be the jack of all trades, master of nothing. Do master something!
• A lot of certifications cost a lot of money!
• Quality > Quantity
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Networking and Building Relationships
• In Person
• Social Media
• Step outside of your comfort zone
• Be Proactive!
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NWI – Emerging Wellness Professionals
Romy Antoine Romy is a millennial engagement expert and the author of The Ultimate Guide to Engaging Millennials! He's also the CEO of One Stop Wellness, an employee engagement tech company with a mission to create wellness communities within organizations while helping employees get healthier, happier, and more productive. Romy is also a Certified Personal Trainer, Health Coach, and has worked with clients all over the world. Romy was the winner of the 2018 Young Wellness Professional Award by the National Wellness Institute and now leads the Emerging Wellness Professionals Task Force. His goal is to bring innovation to the wellness field while supporting the next generation of talent in this industry.
Title: CEO, One Stop Wellness; Emerging Wellness Professionals Task Force Lead Location: San Antonio, TX What Wellness means to me: Wellness means being in a continuous process of holistic growth- physically, mentally, and spiritually while being present and making choices that influence your true purpose. Email: [email protected]
Suzanne Hunt Suzanne started her engagement with NWI through assisting in the development of the NWI student chapter at her undergraduate institution. After graduating from the University of South Carolina with her MPH, she went to work with North Carolina State University where she began health coaching, developing campus-wide wellness initiatives, creating a gamified wellness module, and conducting research in health behaviors. Since becoming a Certified Wellness Practitioner, Suzanne continues to provide leadership in the development of holistic approaches to wellbeing for her clients in her wellness practices.
Title: Private Wellbeing Consultant Location: Raleigh, North Carolina What Wellness Means to Me: Wellness is the ability to connect the dots between short-term actions and behaviors to long-term health and wellbeing through intentional actions to develop a holistic lifestyle. Email: [email protected]
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Eirasmin Lokpez-Cobo, MA, CPHWC, ACC Eirasmin is a Strategic Marketer with fifteen years of experience building brand equity in marketing, media and advertising agencies in the U.S. and in Latin America. She holds a Master’s degree in Digital Marketing and Marketing Analytics and a Master’s degree Strategic Communications.
She has a proven record developing effective and innovative multichannel campaigns and providing strategic direction for Fortune 500 brands – such as Walmart, Bank of America, Kraft, DHL, HP, MasterCard and Volkswagen, and for non-profit organizations – such as the American Heart Association, Memorial Hermann Hospital, the National Wellness Institute and The Wellness for Growth Foundation.
Eirasmin has dedicated the last eight years of her career to making an impact on the wellness industry. As a Wellness Strategist, she has experience designing effective and culturally relevant programs for communities and corporations. She is also an ICF Certified Professional Health & Wellness Coach with numerous corporate and community wellness certifications.
Eirasmin is Board Member at the National Wellness Institute and Founder & Director of the Wellness for Growth Foundation, an organization that empowers underprivileged Hispanic families through integral wellness education. Email: [email protected]
Samantha Diedrich, MS, CWP, CWHC Samantha is a Certified Wellness Practitioner and Health Coach with Aspirus Business Health - Wellness. She is passionate about engaging business partners and clients to improve their lives through health and happiness. Sam has her master’s degree in Clinical Exercise Physiology from Minnesota State University, Mankato. She is active with multiple non-profits in her community where she serves on the Board of Directors for United Way Emerging Leaders and the Leadership Council for Women United. Additionally, Sam is the current Board Chairperson for the North Central Wisconsin Chapter of the Red Cross and most recently on the Emerging Wellness Professional Task Force for the National Wellness Institute.
Title: Wellness Specialist and Certified Wellness Practitioner at Aspirus Business Health Location: Wausau, WI What is Wellness to me: As a wellness professional, I view wellness as a means to inspiring other people to achieve their fullest potential through health and happiness. Email: [email protected]
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NWI – Emerging Wellness Professionals
• You Don’t Need a Title
• Beyond Grit
• Mind Gym
Great Reads!
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Open Q & A Discussion Action Items
1. KSA’s = Knowledge, Skills and Abilities What do you know? What is your Education or study of expertise?
Skills, what do you have to offer that is unique?
Abilities what are you innately able to do? How does your personality contribute to your wellness career?
2. Connect with as many people you can at NWC
Connect on LinkedIn If you don’t have a LinkedIn GET ONE
Distribute Business Card
3. Brush up your resume’ Use the verbs that are your strength and SELL YOUR STRENGTHS
Refer to Caliper and VIA Character Exercises
Send it to me if you want feedback and to assist in editing it
Action Items
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THANK YOU!
Contact
• Samantha Diedrich • Email: [email protected]
• Phone: 715-847-2000 x54108
• Website: https://www.linkedin.com/in/samantha-diedrich-98207930
• Aspirus Business Health-Wellness • Website: https://www.aspirus.org/Wellness
VIA INSTITUTE ON
CHARACTER
©Copyright 2004-201 VIA Institute on Character
The VIA Classification of 24 Character Strengths
ViaCharacter.org
• Encouraging a Group
to Get Things Done
PRUDENCE SELF-REGULATION
HUMOR SPIRITUALITY
.
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