Emirates Presenter

UK Golden Ticket Tour 2012

www.theinvitational.com

SOME GOLF TOURNAMENTS YOU WILL REMEMBER...THE INVITATIONAL IS UNFORGETTABLETHIS IS YOUR CHANCE TO BE ASSOCIATED WITH THE UK’S HOTTEST AMATEUR GOLF TOUR.

THE CARRICK, LOCH LOMONDTHE VENUE FOR THE TOUR FINALE 8TH OCTOBER 2012

HOW IT WORKS:

Regional Qualifiers: The Golden Ticket UK Tour 2012 willtake in three spectacular De Vere golf venues. Playingalongside the likes of DJ Spoony, former Celtic and WestHam goalkeeper Allen McKnight. The winner of each eventwill be flown by Emirates Airline to play in the Golden TicketWorld Final at the Official host venue in January 2013 (hotelaccommodation included).

UK Final: The mini-tour series will work as a bonus poolwith the top 12 players in the Order of Merit going on toshoot it out in a winner-takes-all UK Final staged on thebanks of the magical Loch Lomond, at The Carrick GolfClub near Glasgow.

Players will accumulate points and must compete in at leasttwo of the three regional events to become eligible for theGolden Ticket UK Tour Final Shootout.

World Final: The World Final sees all the winners and topfinishers of the Golden Ticket Series events from around theworld go up against each other at the prestigious UnitedArab Emirates Host venue. The winner of the World Finalwill receive the Golden Ticket to play with the stars of TheEuropean Tour in the highly acclaimed invite-only theInvitational hosted by Abdullah Al Naboodah, with theprofessionals competing for a $500,000 purse. The pro-amwill also be broadcast on sports TV networks all around theworld.

Charity: UK Golden Ticket Tour 2012 is in aid of the highlyworthy charity, the Jude Brady Foundation, which raisesmoney to support families who experience stillbirth andneonatal death.

The UK Golden Ticket Tour will see competitors playing to win a money-can’t buy golf trip of a lifetime that could end up with

them teeing off in the United Arab Emirates next year with the likes of Sergio Garcia, Graeme Mcdowell and Retief Goosen at

one of the most prestigious and exclusive pro-ams in world golf – the Invitational Hosted by Abdullah Al Aaboodah.

THE PREISTMAN COURSE, SLALEy HALL THIRD TOUR EVENT VENUE,

18TH OF SEPTEMBER 2012

WOKEFIELD PARK FIRST TOUR EVENT VENUE,

21ST OF AUGUST 2012

WyCHWOOD PARKSECOND TOUR EVENT VENUE, 4TH OF SEPTEMBER 2012

LAST YEAR'S UK GOLDEN TICKET EVENT AT BROCKET HALL WAS HEAVILY OVERSUBSCRIBED AND THE 2012GOLDEN TICKET TOUR IS EXPECTED TO SELL OUT WITH A FULL FIELD OF 120 GOLFERS AT EACH EVENT.

ENTRY FEE:

Golden Ticket Regional Qualifier 1 event £125.00

The Golden Ticket Tour 2 events £250.00

3 events £325.00

• Designation as Presenting Partner for the 2012UK Golden Ticket Tour.

• Targeted press promotion to UK pressdatabase of over 500 publications.

• Multiple e-marketing mail-outs to combinedUK golfer databases of over 200,000 uniqueemail addresses.

PRESENTING PARTNER- SINGLE EVENTKEY BENEFITS:

• Designation as Presenting Partner for the 2012 UK Golden Ticket Tour.

• Association with the most prestigious one-day pro-am in world golf, the Invitational Hostedby Abdullah Al Naboodah.

• Company name and logo attached to event title, mentioned in every piece of pre and postevent coverage.

• Branding on all collateral material.

• On-course branding at the event in prime locations.

• Targeted press promotion to UK press database of over 500 publications.

• Coverage on The European Tour website.

• Coverage on the De Vere website.

• Coverage on the Invitational website.

• Multiple e-marketing mail-outs to combined UK golfer databases of over 200,000 uniqueemail addresses.

• Option to promote company or brand at presentation dinner including contribution exclusivegoodie bags.

• 8 places at the selected Golden Ticket Tour event.

PRESENTING PARTNER - SINGLE EVENT COST: £7,500

“THE INVITATIONAL IS ONE OF THEBEST PRO-AMS IN WORLD GOLF”

GRAEME MCDOWELL

PRESENTING PARTNER- GOLDEN TICKET TOUR (4 EVENTS) KEY BENEFITS:

• Designation as Presenting Partner for the 2012 UK Golden Ticket Tour.

• Association with the most prestigious one-day pro-am in world golf, the Invitational Hostedby Abdullah Al Naboodah.

• Official Golden Ticket Partner UK with branding rights at the 2013 the Invitational Hosted byAbdullah Al Naboodah.

• On-course branding at the 2013 the Invitational Hosted by Abdullah Al Naboodah (shown on 16 sports television networks around the world reaching over 33,000,000 homes).

• 1 Page advert in the 2013 Official Invitational Programme.

• Company name and logo attached to event title, mentioned in every piece of pre and post event coverage.

• Branding on all collateral material.

• On-course branding at all 4 events in prime locations.

• Targeted press promotion to UK press database of over 500 publications.

• Coverage on The European Tour website.

• Coverage on the De Vere website.



• Option to promote company or brand at presentation dinners including contributionexclusive goodie bags.

• 4 entries into the 3-Event, Golden Ticket UK Tour

• 4 places at each Golden Ticket Tour event excluding the limited 12-man field at The Carrick.

PRESENTING PARTNER- GOLDEN TICKET TOUR COST: £20,000

• Designation as presenting partner for the 2012UK Golden Ticket Tour.

• On-course branding at the 2013 Emirates AirlineInvitational Hosted by Abdullah Al Naboodah (shown on 16 sports televisionnetworks around the world reaching over 33,000,000 homes).

• On-course branding at all 4 events in primelocations.

• Designation as Presenting Partner for the 2012UK Golden Ticket Tour.

• On-course branding at the 2013 theInvitational Hosted by Abdullah Al Naboodah (shown on 16 sports televisionnetworks around the world reaching over 33,000,000 homes).

• On-course branding at all 4 events in prime locations.

THE INVITATIONAL HAS RAISED OVER$1.2 MILLION FOR CHARITIES

AROUND THE WORLD

HOLE SPONSORSHIP – SINGLE EVENTKEY BENEFITS:

• On course branding of one hole.

• Branding on some collateral material.

• 1 entry for the selected event.

COST: £500

HOLE SPONSORSHIP – ALL FOUR UK EVENTSKEY BENEFITS:

• On course branding for one hole at each of the four events.

• Branding on some collateral material.



• 1 entry into the 3-Event, Golden Ticket UK Tour or 1 entry to each of the 3 events.

COST: £1,500

THE INVITATIONAL IS A UNIQUEMONEY-CANT-BUY GOLF EXPERIENCE

“I CAN’T WAIT FOR THE GOLDEN TICKET TOUR, IT’S A CHANCE FOR AMATEURS TO PLAY IN A REAL TOUR-STYLE FORMATWITH A TRULY UNFORGETTABLE PRIZE AT THE END OF IT. THE INVITATIONAL IS AN EVENT EVERYBODY WANTS TO PLAYWHETHER THEY’RE CELEBRITIES, SPORTSMEN OR HIGH-FLYING BUSINESSMEN, BUT YOU CAN’T GET IN UNLESS THEY INVITEYOU! WITH 4 TRIPS ON OFFER AND 12 PLACES AT THE CARRICK UP FOR GRABS I DON’T THINK THERE’S ANOTHER AMATEURTOUR IN THE UK TO TOUCH IT.”

DJ SPOONy

OFFICIAL TOUR SANCTIONINGThe 2012 Invitational hosted by Abdullah Al Naboodah received a huge boost as theEuropean Tour officially sanctioned our unique one day pro-am.

To be recognised by the European Tour as an official pro-am has further increased thecredibility of the event and has made the relationship with the professionals evenstronger.

The European Tour were involved in the pre-tournament setup of the golf course, rules,draw and communication with the players. All player invitations from the host were sentvia the entries department at European Tour HQ. The entries department and thetournament director controlled the entries list and the 56 professionals were selected.

The European Tour also managed the results of the pro-am and will initiate the paymentof the prize-money direct to the players and the top four players charities.

TOURNAMENT OVERVIEWHOST - Abdullah Al Naboodah’s immediate passion for the game has seen himcompete in many European Tour pro-ams with some of the best players in the worldincluding Tiger Woods, Lee Westwood, Sergio Garcia, Graeme McDowell and manymore.

We have used these influences to enhance and grow The Invitational into an unrivalledpro-am which focuses on the VIP guest experience and their interaction with over 50 ofEurope’s finest players. The success and reputation of The Invitational has been builton a fun yet competitive foundation.

Now in its 6th year, the event that all amateur golfers would like to play in has engagedelite businessmen and celebrities from around the globe to play golf with some of theworld’s leading golf professionals in an event unparalleled in the region and is nowconsidered one of the best in the world.

2012 - The Invitational 2012 again saw a world class field of professionals who werepersonally invited to play with our guests and key stakeholders who were all treated toa golf experience like no other.

CHARITy - The core focus of the Invitational is to raise funds and awareness for localand international charities and I am delighted that we were able to raise $450,000 thisyear, taking the overall total to $1.25m raised since 2009.

PREMIER PARTNERS

OFFICIAL PARTNERS SUPPORT PARTNERS

TITLE PARTNER

Sanctioned By

THE INVITATIONAL PARTNERS 2012

THE stars of The European Tour are set to descend upon theUnited Arab Emirates in January 2013 for the Invitational Hostedby Abdullah Al Naboodah.

Recognised as the most prestigious one-day Pro-Am in golf, theInvitational has gone from strength to strength each year since theinaugural event in 2007. This year’s tournament saw two-time USOpen champion Retief Goosen return to defend his ‘pros’ title whileEngland cricket legend Michael Vaughan was back to defend thepro-am title. Also joining the star-studded event were Ryder Cupstar Sergio Garcia, 2010 US Open champion Graeme McDowell,2010 European Ryder Cup captain Colin Montgomerie and 2012European Ryder Cup captain Jose Maria Olazabal as well as a hostof top name players.

Scotland’s Richie Ramsay was crowned the winner of the ‘pros’title after a stunning round of 10-under 62.

The Invitational, known for being played in a fun yet competitivemanner, received a huge boost in 2011 when Emirates Airlinecame on board as title sponsor. Ahmed Khoory, Emirates’ SeniorVice President Commercial Operations, Gulf, Middle East and Iran,said: “Emirates has a rich history of supporting golf and sponsored19 tournaments on the 2011 calendar, 11 of which were on theEuropean Tour International Schedule, but to be the title sponsorof a tournament in our home country is very special to us.”

The tournament received another big boost last year when itbecame Officially Sanctioned by The European Tour.

With an all-star cast of world-class players and top celebrities linedup to appear at the 2013 event, the stage is set for anothertremendous day of golf.

The primary goal of the Invitational is to raise as much money aspossible for good causes and this year the tournament’s officialcharities were: Friends of Cancer Patients, the UAE DownSyndrome Association, the Special Care Centre Abu Dhabi and theTour Players’ Foundation and the Jude Brady Foundation (UK).

OVER US$450,000 WAS RAISED AT THE 2012 EVENT.

For more information please visit:

www.emiratesairlineinvitational.com

“IT’S FANTASTIC, IT’S BEEN A

GREAT DAy,” SAID RAMSAy

WHO DONATED HALF OF HIS

$100,000 PRIZE CHEQUE TO

HIS CHOSEN CHARITIES, HELP

FOR HEROES AND

CORNERSTONES. “COMING

OUT AND SHOOTING

62 IN ONE OF THE BEST

FIELDS IN THE WORLD FOR A

PRO-AM IS UNBELIEVABLE.

MR NABOODAH HAS PUT ON A

FANTASTIC SHOW HERE.

EVERyBODy’S COME OUT

AND HAD A GREAT DAy, THE

WEATHER’S BEEN FANTASTIC

AND IT’S GREAT THAT yOU

CAN GIVE SOMETHING TO THE

CHARITIES TO MAKE A

DIFFERENCE.”

RICHIE RAMSAy

THE INVITATIONAL HOSTED BY ABDULLAH AL NABOODAH

THE larger than life Raphael Roberts was left beaming from ear toear after winning the coveted Golden Ticket at the 2011 EmiratesAirline Invitational Golden Ticket UK Qualifier, which was played as a single event last year.

The eagerly anticipated tournament took place in the stunningsurroundings of The Golf Club at Brocket Hall in Hertfordshire,England on Monday August 22nd, and was hugely over-subscribedwith a ballot required to trim down the field to the maximum permitted 120 golfers.

The lucky selected competitors were treated to a day of glorioussunshine with the Melbourne Course – one of Brocket Hall’s twoworld-class layouts – in pristine condition. With a maximumhandicap of 18 for men and 28 for ladies the standard of golf ondisplay was tremendous and with a trip to the UAE to compete inthe Golden Ticket Grand Final, and a chance to tee it up alongsidethe stars of The European Tour at the Emirates Airline InvitationalHosted by Abdullah Al Naboodah, up for grabs, competition wasfierce.

Among the field in the strokeplay event were celebrities such asradio DJ Spoony and ex Celtic and West Ham goal keeper AllenMcKnight while competitors were also treated to a breathtakingand highly entertaining show by renowned trick shot specialistKevin Carpenter who was previously a pro at Riffa Views GolfClub.

With some impressive scores being returned it was going to take aphenomenal performance to take the considerable spoils and 13-handicapper Rafa pulled one out of the bag with a wonderful round of net 69.

CHARITY: L AST YEAR’S GOLDEN TICKET UK EVENTRAISED OVER £12,000 FROM JUST ONE EVENT.

UK GOLDEN TICKET 2011 REVIEW

A field of 64 golfers took to the stunning yas Links Golf Club (HostVenue for the 2012 Emirates Airline Invitational on Tuesday 24thJanuary to compete in a stroke-play event with one adult and onejunior Golden Ticket up for grabs.

The talented recipients were:

Jakub Hrinda (junior)Burhan Mohammed (adult)

Here’s what Jakub had to say of his unforgettable day lining upalongside Europe’s top players in the 2012 Emirates AirlineInvitational which saw him impress playing partners Richard Finchand Bradley Dredge immensely with a 3-over-par gross round offthe Championship tees:

“It was a really amazing day, getting to play with European Tourplayers who you usually watch on the tv. The players were greatcompany and I played quite well.”

GOLDEN TICKET 2011-12 GRAND FINAL

EMIRATES AIRLINEINVITATIONAL PRO AMWINNERS 2012, THORBJORN OLESENAND ROB HERSOV

For more information regarding sponsorshipplease contact Peter Brady, Boom Events.

Email: [email protected]

Mob: 07917 410 543

www.theinvitational.com

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