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Before we start…
• This session should (hopefully) be a dialog
– Agree with my arguments? Disagree?
– Do the points make sense?
– Are there any examples you have come across?
– What does this mean to you?
Agenda• Speaker Background
• How is Emotional Intelligence relevant for BAs
• Review of Emotional Intelligence
• Role of EI in Projects
• Best Practices & Techniques
Stephen Wagner Background
• Consultant with Cardinal Solutions Group
– Currently at Vantiv as Scrum Master
• Worked at P&G/Gillette 14 years
– Relocated to OH from Massachusetts in 2007
• Attorney for 10 years before switching to
IT as programmer
How is EI Relevant for BA’s ?• Powerful tool BA can use in variety of
projects– Traditional/Waterfall
– Agile & Scrum
• BA role well suited for applying EI principles– BA interacts with Project Manager, Developers,
QA, UX roles in project
• Projects bring out strong emotions– Outsourcing
– Replacing legacy systems
– Deadlines
Review of EI
• History
• Term first used in PhD thesis in 1985 by Wayne Payne
• Popularized by Daniel Goleman• First Book – Emotional Intelligence (1995)
• Harvard Business Review Article “What Makes a Leader” (1998)
• Since then huge amount of books and articles (10,000+ hits in Amazon search)
Review of EI cont.
• What is EI?
• Science behind EI
• How is the brain “wired” – Amygdala (ah-mig-da-la)
• Fight or Flight – Physical survival in primitive world
• Limbic System – Governs feelings, impulses,
drives – Learns best through motivation
Review of EI cont.
• Five Key Domains Emotional Intelligence
Self Awareness Empathy
Self Management Social Skills
Motivation
Self Awareness
• Ability to recognize and monitor one’s
internal states, preferences, & feelings
• Hallmarks (4)
– Emotional Awareness
– Accurate self assessment
– Self confidence
– Self-deprecating sense
of humor
Self Awareness cont.
• Tools for Self Awareness
– Personality tests – Myers Briggs, DISC,
Birkman, etc.
– Reflection & review – recognize what
circumstances bring out best & worst of you
– 360° assessment to reveal blind spots
Self Awareness cont.
• Example
– BA knows working under pressure brings out
the worst in her
– Response?
• Manages time & open tasks well
• Gets needed data quickly
• Keeps track of commitments
Self Management
• Managing internal states – avoiding
disrupting impulses & moods
• Think before acting
• Like an ongoing inner conversation
• Hallmarks (4):
– Self control
– Trustworthiness
– Adaptability
– Open to new Ideas
Self Management cont.
• Tools for Self Management
– Use reflection and thoughtfulness often
– Develop comfort with ambiguity
– Always be open to novel ideas & approaches
Self Management cont.
• Example:
• Java Developer informed position is being
outsourced to offshore vendor
• Response?
– Takes active role in documenting code
– Looks for opportunities to lead team
– Learns new Knowledge
Mgt. system
Empathy
• Ability & skill in understanding emotional
makeup of others
• Hallmarks (3)
– Cultural sensitivity & understanding
– Expertise in building relationships
– Service orientation
Empathy cont.
• Tools for Empathy
– Gain knowledge of cultures & norms
• example – know news & major events of offshore
teams’ home country - India Cricket team
– Practice service orientation
– Seek opportunities to leverage diversity
Empathy cont.
• Example
– Product launch demo suffers major outage.
Problem traced to bug missed in testing by
offshore QA team.
– Response?
• Empowers testing team to raise “No Go” anytime &
without pressure from stakeholders
• Gets budget approved for
latest defect mgt. software
Social Skills
• Proficiency in managing relationships,
building rapport & finding common ground
• Hallmarks (3):
– Effective Change Leader
– Collaboration & cooperation
– Leadership & Team Building
Social Skills cont.
• Tools for Social Skills
– Negotiation skills –
• “Getting to Yes”
• Conflict management
– Clear & unambiguous emails & other
communication
– Always “Take the high road”
Social Skills cont.
• Example:
• BA takes time to visit users frustrated with
accounting system
• Response? – Provides work-arounds & documents a new user
guide
– Volunteers to be on call off-hours during monthly
financial close
Motivation
• What is it? - Pursuing goals with energy
and persistence
• Hallmarks (3)
– Optimism in face of failure
– Strong drive for achievement
– Commitment to project vision & goals
Motivation cont.
• Tools
– Metrics & progress tracking often promotes action
– Practice “Sharpening the saw” (Covey)
– Self Knowledge: “motivators” & “de-motivators”
Motivation cont.
• Example:
– Product Owner wants to employ “sense of
urgency” in project.
– Response?
• Take aggressive steps to be ahead of issues instead of
catching up
• Always have burn down charts available (metrics) and
product backlog
groomed & prioritized
Role of EI
• 6 Underlying Competencies BABOK
– Analytical Thinking & Problem Solving
– Behavioral Characteristics
– Business Knowledge
– Communication Skills
– Interaction Skills
– Software Applications
EI is an enabler for 5 of 6 competencies
From Chapter 8 BABOK v.2
Role of EI cont.
• Elements of effective Business Analyst
– Good “emotional radar”
– Unambiguous communication
– Ability to deal with wide range of personality
types
– Build & maintain relationships
Do you think EI is a key part of above list?
What other Elements?
Role of EI cont.
• Fundamentals of great Project Manager
– Quality engagement of stakeholders
– Understands customers
– Maintain healthy relationships with Team
Does EI contribute to above?
Role of EI cont
• Key Enablers for Effective
Team Members
– Ability to collaborate with high quality
– Capability to learn from peers
– Constructive in criticism of themselves & others
– Capacity to trust other team members
Agree that EI strongly contributes to above?
Best Practices & Techniques
• Develop EI Action Plan
– Choose 1 Domain you are good at
• Review reasons for success
• Find what actions could make it outstanding
Best Practices & Techniques cont.
• Develop EI Action Plan
– Choose 1 Domain with potential to be good at
• Action plan to address
• Enlist trusted co-worker/mentor to discuss & plan
• Regular check on progress
Best Practices & Techniques cont.
• Goal Setting Tips
– Goals should build strengths
– Goals must be your own, not someone else’s
– Plans must be flexible & feasible – with
manageable steps
– Plans must fit your learning style
Best Practices & Techniques cont.
• Trad. & Agile Project Teams
– Educate other Team members on EI principles
• Lunch & Learns
– Network with other teams interested in EI
– Work with Scrum Masters - Use EI concepts
in retrospectives
• Adapt retrospective games to include EI
– EI is great tool for successful relationships
with users & stakeholders
Scenarios EI works well
• Conflict within Project team
• Stakeholder/Sponsor Relationships
• Demanding and stressed out Users
Conclusion
• EI works well for BA Role
• 5 Domains of EI gives BA excellent tools
• EI is enabler for BABOK competencies
• Common Scenarios are improved with EI
Practices & Techniques
Further Information
• EI books & articles
Daniel Goleman
– Working with Emotional Intelligence – Covers
EI in workplace
– Primal Leadership – EI and effective
leadership practices
– Google search uncovers
many articles and blogs