Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Emotional Marketing in
Face of “Generation Z”
Speaker Zoe Fu, Director of Jiangxiaobai Int'l
Business Dept.
CONTENTPart 1: Characteristics of Generation Z
Part 2: How to Seize Generation Z
市场终端“Characteristics of Generation Z”
“Individuality and True Self”
Pursue the individuality and express oneself instead of others.
Characteristics of Generation Z
“Alone But Not Lonely”
To be alone and go own way, with a rich inner world instead of
loneliness.
Characteristics of Generation Z
“Joy Above All”
Carpe diem, enjoy life and relax.
Characteristics of Generation Z
市场终端
“How to Seize Generation Z”
Not only should we have a deep understanding of customer
preferences and consumption habits, but also a deeper
understanding of their inner emotional needs.
“Initially Cater to the Preferences of
Generation Z”
IP communication through animation — I Am Jiang Xiaobai
Catering to Them Initially
“New Trend for Leading Generation Z”
Creating hot topics — Just Battle / YOLO / Berlin Mural Festival /
Joy in Bottle International Graffiti Competition
Leading A New Trend
“Emotional Communication Platform for
Generation Z”
Jiangxiaobai Express Bottle
Creating Platforms
THANK YOU