Emotional properties of color

• Colors are often associated with emotions. Most people have a favorite color, probably stemming from long traditions and impressions of color. The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.

Red

• is often associated with evil or danger. It is dynamic when used in a design.

Blue

• is a calm, soothing, and tranquil color, sometimes associated with sadness or depression

Yellow

• is a cheery color that embodies warmth and light.

Black

• is associated with bad luck and can be mournful,stark and dramatic.

White

• often symbolizes purity, truth, innocence, and light.

Violet

• is a symbol for royalty or wealth.

Green

• can signify life or hope.