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Emotions: The Voice of the Unconscious Matthias Rauterberg Industrial Design Eindhoven University of Technology The Netherlands
© Matthias Rauterberg, 2010
© Matthias Rauterberg, 2009 2/26
In 1915 the discoveries of Sigmund Freud about the unconscious in particular were revolutionary. His treatment of neuroses allowed inspection of a “hidden” part of the mind. Freud divided the mind into two parts: the preconscious (ideas and memories capable of becoming conscious), and the unconscious (desires, impulses, and wishes of a mostly sexual and sometimes destructive nature). All human thought is partly a conflict between the preconscious and unconscious, and partly a compromise to pursue pleasure whilst avoiding danger and dealing with the realities of life.
(1856-1939)
Freud, S. (1915). The Unconscious. The Standard Edition of the Complete Psychological Works of Sigmund Freud, Volume XIV (1914-1916): On the History of the Psycho-Analytic Movement, Papers on Metapsychology and Other Works, 159-215
© Matthias Rauterberg, 2010 3/6
Salem, B.; Nakatsu, R.; Rauterberg, M. (2009). Kansei experience: Aesthetic, emotions and inner balance. International Journal on Cognitive Intelligence and Natural Intelligence, vol. 3, no. 2, pp. 18-36.
© Matthias Rauterberg, 2009 4/26
Daniel Kahneman Map of Bounded Rationality: A Perspective on Intuitive Judgement and Choice . Nobel Prize Lecture, 8 December 2002
© Matthias Rauterberg, 2009 5/26
content
appeal
relationship
self disclosure
Friedemann Schulz von Thun Miteinander reden 1: Störungen und Klärungen. Allgemeine Psychologie der zwischenmenschlichen Kommunikation. Rowohlt-TB, Reinbek bei Hamburg 1981
© Matthias Rauterberg, 2009 6/26
© Matthias Rauterberg, 2009 7/26
ACTIVATION
UNPLEASANT PLEASANT
DEACTIVATION
tense
nervous
stressed
upset
contented
serene
relaxed
calm
sad
depressed
lethargic
fatigued
alert
excited
elated
happy
© Matthias Rauterberg, 2009 8/26
Ap Dijksterhuis, Bos M.W., Nordgren L.F. and van Baaren R.B. (2006). On making the right choice: the deliberation-without-attention effect. Science, vol. 311, pp. 1005-1007.
Fig. 1. Percentage of participants who chose the most desirable car as a function of complexity of decision and of mode of thought (n 0 18 to 22 in each condition). Error bars represent the standard Error.
© Matthias Rauterberg, 2009 9/26
© Matthias Rauterberg, 2009 10/26
© Matthias Rauterberg, 2009 11/26
consciousness * propositional representation * synchronization via global workspace
phenomenal consciousness * internal processing
unconsciousness * parallel processing in modular subsystems
verbal behaviour
nonverbal behaviour
multi modal sensory input
mul
ti m
odal
act
uato
r out
put
Hofmann, W., & Wilson, T. (2010). Consciousness, introspection, and the adaptive unconscious. In B. Gawronski & B. K. Payne (Eds.), Handbook of Implicit Social Cognition: Measurement, Theory, and Applications (pp. 197-215). New York: Guilford Press.
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Three main conclusions can be drawn: (1) Conscious processing is limited
(2) Unconscious processing is highly underestimated
(3) The individual unconscious connects via emotional signals Thank you for your attention.
© Matthias Rauterberg, 2010