PRINCIPLES OF DESIGN

Emphasis

Emphasis

The use of a focal point to stress certain elements or to give special attention to an element.

Gives the viewer’s eye direction.

Achieving Emphasis

Size variation Color Visual Weight Density Boldness Shape Placement

Contrast

Element of Design Contrast is the difference between two

or more elements Can have a high contrast (black/white,

huge/tiny) Or low contrast (shades of gray, similar

size)

High ContrastLarge difference from one shade to the next – extreme would be black to white.

Low ContrastSubtle differences between shades.

High Contrast vs Low ContrastUsing high and low contrast textures can direct attention.

Emphasis through PlacementWe already know that placing an element in the middle will draw attention.

Emphasis using Leading LinesYou can be really obvious and using leading lines, or other objects, to point to where you want the viewer to look.

Emphasis using Size VariationThere is a big difference between the large planet and the other, smaller ones. The viewer knows to look at the larger planet in the foreground first.

Emphasis using Size VariationThe large square monopolized much of the composition, demanding attention.

Emphasis using Size VariationIn this example, the emphasis is placed on the smaller square by contrasting it with the larger square.

Emphasis using Color VariationWhile most of the shapes are the same size, the sun is bright and a contrasting color to the rest of the image. The viewer knows to look there first.

Emphasis using Color and SizeMany reasons to look where you do in this piece – size, color and contrast.