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Transilvania University of BrasovEconomic Sciences and Business Administration Business Administration (in English) 2nd year of study, 8832 Group (2nd)

Attitudes, opinions and behaviors of students at Transilvania University regarding EMPLOYEES ENGAGEMENT

Student Name: ALISA COSMINA STAN Coordinator professor: TIMEA DEMETER

1. Introduction

Marketing researchis "the process or set of processes that links the consumers, customers, and end users to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

I chose the topic " Attitudes, opinions and behaviors of the students at Transilvania Univ. regarding Employees Engagement because I truly believe that students of Transilvania University are going to be part of the future work force on the market and at the moment they dont take into consideration this aspect of their actual/future jobs.

The reason why I chose to conduct a marketing research about employees engagement among Transilvania Universitys students is because I want to highlight the fact that the involvement and engagement of students employees in their jobs is not very high, even though it has a big impact on their future career and employers company development at the same time.

My analysis reflects as well which is the percentage of students in this situation, of not acknowledging the importance of employees engagement in their professional life.

The company that may use this marketing research can be "Transiris Corporation, a corporation with headquarters in San Francisco, US and offices spread all around the world, which is continuously developing their activity and employees.

Objectives

Basic aspectsInterviewers questions Research ObjectivesBehaviors of Transilvania Universitys students regarding employees engagement Do they have a job? If yes - which domain of activity/ If not which domain they would like to work intoWhich salary would they want to have How much time would they be willing to spend for their jobsTo identify which domain of activity is the most spread among studentsTo identify the value of revenues they would like to get To identify the time they are ready to invest in their work

Attitudes and opinions of Transilvania Universitys students regarding employees engagement What people think about employees engagement What is the students attitude toward the fact that their engagement influence their results and development of their careersTo identify students opinions regarding employees engagementTo identify students attitudes toward the fact that their engagement influences their results and development of their careers

Transilvania Universitys students characteristicsWhat is their age What is their gender What are their studies What is their monthly income/if the case To identify students characteristics

2. Reasearch hypotheses

General hypotheses:

The majority of the inverviewed students believe in employees engagement

Most of the students think that employees engagement is a basic thing when having a job

Most of the interviewed students have a job at the moment

Most of the people prefer to be involved and engage when having a job

A small part of the interviewed people appreciates a long schedule when working

Statistical hypotheses:

H0: 34 % of the interviewed students work 8h a day. H1: Not 34% of the interviewed students work 8h a dayH0: 67% of the interviewed students are currently on their first faculty. H1: Not 67% of the interviewed students are currently on their first faculty.H0: The mean of the consideration income is 1500 lei/month. H1: The mean of the consideration income is not 1500lei/month.H0: 23% of the interviewed students have an income of less than 500 lei. H1: Not 23% of the interviewed students have an income of less than 500 lei.

3. Research methodology

Methods of research

Through this research I want to study the Attitudes, opinions and behaviors of Transilvania Universitys students regarding Employees Engagement.If we take into consideration the focus of the research activity, this research is applicative because it is helpful for finding information about what jobs, revenues are students expecting from their jobs, and what inspires/motivates them in their professional life. If we consider the marketing problem, it is a descriptive research because we want to determine the attitudes, opinions, intentions and behaviors of Transilvania Universitys students regarding employees engagement. If we consider this type of information obtained through this research, this is a quantitative type of research.All the data contained in this research was collected through online surveys only.

Research Group targeted

The research Group I targeted is represented by the youth studying at Transilvania University of Brasov, Romania.

There are approximately 25000 students studying at Transilvania University of Brasov.

Calculation of the sample size and sampling method

To determine the size of the sample I used the formula:

n= z*p*q/En= the size of the sample

z2= the square of the z coefficient corresponding to the confidence interval

p= percent estimation for success

q=(1-p) it`s the percent estimation for failure

E2= the square of the error expressed in percents

If we consider the error=5% and the confidence interval of 95% for which z=1.96, we consider p=q=1 and the formula is it follows:

n = z/2 x p ( 100 p ) / E = = 1.96 x 100 x 100 / 5 = = 1536.64

Because the number of students is large, I interviewed 100 of them from Transilvania University.

The error is calculated as follows:

E = z*p*q/n = 1.96*100*100/100 = 19.6%

I used the simple random sampling to select a sample for my research.

Brief characterization of the questionnaire

In order to obtain the needed information, I have used a questionnaire which contains 18 questions concerning employees engagement among students. The questions I have formulated are simple and short to encourage the respondent to answer more easily. I have tried to avoid ambiguity and use phrases that are common to daily language and the questionnaire as well does not contain questions which cover more than 1 issue at once. The introduction questions are simple and concern general information, simple opinions giving the respondent the opportunity of feeling comfortable to give concrete answers, the difficult questions are placed in the middle part of questionnaire, but also mixed with simple ones not to bore the respondent. The last questions are simple, concerning only their aspects.4. Research results

1.What gender are you?

Statistics

What gender are you?

Valid100N

Missing0

What gender are you?

FrequencyPercentValid PercentCumulative

Percent

Male57575757ValidFemale434343100.0

Total100100.0100.0

Interpretation:57% of the correspondents are male and 43% are females.

2. How old are you ?

Statistics

How old are you?

Valid

100

N

Missing

0

How old are you?

Frequency

PercentValid PercentCumulative

Percent18-20

33

33.0033.0033.0020-25

47

47.0047.0080.0025-30

11

11.0011.0091.00Valid

30-35

6

6.006.0097.00Over 35

3

3.003.00100.0Total

100

100.0100.0

Interpretation:33% of the questioned students are between the age 18-20, 47% are between the age 20-25, 11% are between 25-30 years old, while 6%of them are between 30-35 years and 3% are over 35 years old.

3. What is your level of education?

Statistics

What is your level of education?

Valid100N

Missing0

What is your level of education?

FrequencyPercent Valid Percent Cumulative percent ValidHigh-school67676767

Bachelor18181885

MBA13131398

PhD222100

Total100100100

Interpretation:

67% have finished High School, 18% have a Bachelor degree, 13% have a MBA degree, and another 2% have a PhD degree.

4. What is your income?

Statistics

What is your income?

Valid

100N

Missing

0

What is your income?

FrequencyPercentValid PercentCumulative

Percent

Less than 500 Lei23232323

500-1001 Lei38383861Valid1001-150127272788

Over 1501121212100.0

Total100100.0100.0

Interpretation:

23% of the questioned students have an income less than 500 lei, 38% of them earn between 500-1001 lei, while 27% have an income between 1001-1501 lei and 12% have an income over 1501 lei.

During the last month, how many hours did you work a day?

Statistics

Worked hours per day last month

Valid

100

N

Missing

0

Worked hours per day during last month

FrequencyPercentValid PercentCumulative

Percent

I did not work any

27272727

any hour

4h/a day

26262653

Valid 8 h/a day

34343487

More than 8 h/a day

131313100.0

Total

100100,0100,0

Interpretation:

27% of the questioned students did not work any hour, another 26% worked 4h a day, 34% of the interviewed students worked 8h a day last month and another 13% worked more than 8h a day during last month.

During the last month which field did you perform work on?

Case Summary

Cases

ValidMissingTotal

N

PercentNPercentNPercentDuring the last month which field did you perform work on?

99%99%11%100100,0%

a. Dichotomy group tabulated at value 1.

During the last month which field did you perform work on?

Responses Percent of Cases

NPercentage

During the last month which field did you perform work on?Management87.62%8.08%

Financial1817.14%18.18%

Human Resources 1211.43%12.12%

Trade98.57%9.09%

IT2422.86%24.24%

Other 3432.38%34.34%Total105100.00%134.34%

a. Dichotomy group tabulated at value 1.

Interpretation:

7,62% worked in the management field, 17.14% of the interviewed students worked in the financial field, 11.43% worked in the HR field, 8.57% worked in the trade field, while 22.86% worked in the IT and 32.38% worked in other type of field but the ones mentioned in the options given.

.During the last month, how many hours did you work Overtime?

Statistics

During last month how many

Hours did you work Overtime

Valid

100

N

Missing

0

During last month how many hours did you spent working Overtime

FrequencyPercentValid PercentCumulative

Percent

I did not work any hour 27272727Regular hours

404040671h Overtime

12121279Valid

2h-4h Overtime777867h or more

141414100,0Total

100100,0100,0

Interpretation:

27% of the interviewed students didnt work at all during last month, 40% worked on a regular schedule, while 12% worked only one hour Overtime during the last month, 7% worked between 2h and 4h Overtime last month and 14% of the students questioned worked more than 7h during the last month.

Do you think that engagement regarding work its fundamental for your career?

Statistics

Do you think that engagement regarding work its fundamental for your career?Valid100N

Missing0

Do you think that engagement regarding work its fundamental for your career?

FrequencyPercentValid PercentCumulative

Percent

Yes84848484ValidNo161616100,0

Total100100,0100,0

Interpretation:

84% of the interviewed students consider engagement a fundamental quality for their careers, while 16% of them do not consider engagement fundamental for their careers.

Please state your opinion regarding the following statements:

Having a job while studying is important Employees engagement leads to better results for the company and my career at the same timeI would like to invest more time doing my job activitiesI am motivated mostly by success

NValid100100100100

Missing0000Mean3.753.673.573.84

M edian131718.0020.00

Mode383633.0043.00

Std deviation4.74.714.754.68Variance22.0622.1922.5521.91

a. Multiple modes exist. The smallest value is shown

Having a job while studying is important

FrequencyPercentValid Percent Cumulative percent Valid 19999

213131321

366627

438383866

5343434100

Total100100100

Employees engagement leads to better results for the company and my career at the same time

FrequencyPercentValid Percent Cumulative percent Valid 112121212

288820

317171737

427272764

5363636100

Total100100100

I would like to invest more time doing my job activities

FrequencyPercentValid Percent Cumulative percent Valid 112121212

217171729

318181847

420202067

5333333100

Total100100100

I am motivated mostly by success

FrequencyPercentValid Percent Cumulative percent Valid 16666

23339

320202029

443434372

5282828100

Total100100100

Interpretation:

We can see that the mean of the statements are between 3 and 4 so that means that these statements are considered to be as agree.

The mode for all statements is 4 meaning that the largest part of people who answered rated them as agree as well, expressing their interest on the topic.

10. Would you like to participate to an internship?

Statistics

Would you like to participate to an internship?

Valid

100

N

Missing

0

Would you like to participate to an internship?

Frequency

PercentValid Percent

Cumulative

Percent

Yes68

6868

68ValidNo32 3232

100.0

Total100

100.0100.0

Interpretation:

68% of the interviewed students would like to participate to an internship, while 32% wouldnt.Conclusions

In the research that I have made Ive found out the following:34% of the interviewed students worked 8h a day last month84% of the interviewed students consider engagement a fundamental quality for their careers38% of them earn between 500-1001 lei

So the majority agreed and assume the importance of employees engagement in our social and professional life.