Employers And Linked In 2012

Company

LOGO

Employers and LinkedIn

Anastasia Bergmann, HRMEmployment and Employee Relations Manager

HealthAlliance Hospital

Agenda

1. New world of recruitment1. New world of recruitment

2. LinkedIn options for employers2. LinkedIn options for employers

3. Recommendations and Tips3. Recommendations and Tips

4. Questions4. Questions

My LinkedIn Profile

Most Visited WebsitesMost Visited WebsitesMay 10, 2012May 10, 2012

• Google ranked #1Google ranked #1

• Facebook ranked #2Facebook ranked #2

• YouTube ranked #3YouTube ranked #3

• Yahoo ranked #4Yahoo ranked #4

• Twitter ranked #8Twitter ranked #8

• Craigslist ranked #9Craigslist ranked #9

• LinkedIn ranked #10LinkedIn ranked #10

• WordPress ranked #23WordPress ranked #23

• Indeed ranked #73Indeed ranked #73

• CareerBuilder ranked # 142CareerBuilder ranked # 142

• Monster ranked #143Monster ranked #143

LinkedIn Poll

LinkedIn Network

* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?v=kcEpVyAxLmY

How Employers Use LinkedInHow Employers Use LinkedIn

• Develop and expand a personal network of professionals

• Stay in touch with former, valued, trusted colleagues for potential future employment

• Actively search for candidates among LinkedIn members by searching on keywords

• Develop a complete, keyword-rich profile for your company on LinkedIn

• Search for potential employees by past or current employer

• Search for employees based on references from recommenders you trust

How Employers Use LinkedInHow Employers Use LinkedIn

• Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs

• Can use InMail, your internal inbox at LinkedIn

• Respond to questions in the Answers section of LinkedIn

• Can join groups at LinkedIn

• For a fee, can post jobs on LinkedIn and recruit and hire candidates

• People seeking employment can search LinkedIn free of charge

LinkedIn Members

* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 fromhttp://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1

Active CandidateWorks on Job Search•Has a resume ready•Reads jobs & actively applies•Follows many opportunities

Passive CandidateWorks on doing their job better•Not on job boards•Resume not up-to-date•Only listen to good opportunities

Active - 20% Passive - 60%


Job Search

Job Search


Join Groups


Groups Tab

Benefits of Joining Groups

•Networking

•Learning about industries

•Free advertisement

•Posting job openings for free

•Polls

LinkedIn Groups - Example

People Search

People Search

HealthAlliance Hospital

Sharing Jobs

Additional benefits

Embedded Video

Promotions

Careers Page

Page Statistics

Companies I follow…

Profile to Resume

2012 Trends

•Companies will further embrace social media recruitment and are likely to spend more time on social networking sites like LinkedIn and Facebook.

•Companies may consider increasing budgets for social recruiting and develop strategies utilizing social recruitment applications.

•Prior to in-person interviews, online interactions may occur on a social networking site.

•Expect more expensive career fairs and offline events be replaced with less costly networking applications.

•Job seekers may need to build online profiles through social networking sites to get attention of companies hiring.

•Expect further development of social applications within Facebook and LinkedIn.

LinkedIn Tips For a Strong Profile

•LinkedIn profile head shot

•Open with a solid headline

•Keywords are key

•Proper email address

•Connect with other LinkedIn users

•Get your profile to 100% complete

•NETWORK!!!!

QUESTIONS?

Thank you!

Documents

Employers And Linked In 2012