Employment Advertising

Employment Advertising

4 Factors of a Good AdThe following factors govern the subjective appeal of employment advertising –

1. Attention2. Interest3. Desire4. Acton

Employment Advertising

Critique Employment AdsThe following key information should be contained in all employment ads –

1. Information about the company2. Job requirements & responsibilities3. Benefits and Compensation4. Contact information5. EEO statement

Chapter 2

Affirmative Action vs. DiversityAffirmative Action is a legally driven tool (EO 11246) that seeks to rectify past discriminatory practices in business.

Diversity-driven work environments go one step further by nurturing individuality and making changes to suit the needs of the employee, customer, and organization.

Chapter 2

Affirmative Action vs. DiversityWhat is the role of Recruiting & Selection?

To generate a diverse applicant pool through:•Advertising•Community Relations•Networking

Chapter 2

Diversity & RecruitingTips to improve your efforts – 1. Promote from within, look in-house2. Be encouraging to diverse groups in your firm3. Target advertising4. Visit diverse colleges5. Meet with professional organizations6. Participate in activities7. Advertise your firm’s diversity

Chapter 2

Diversity & RecruitingSources from HRMagazine – • National Association for Equal Oppy in Higher Ed• Welfare-to-work programs• Minority trade journals• Minority professional groups