Hanover Marriott1401 Route 10EWhippany, NJ 07981

THE ANNUAL METRO

for a full day of seminars and meet our vendor partners. See the latest in dental technologies, the newest product

offerings, and have one-on-one discussions with over 60 dentalmanufacturers in our convention-style ballroom.

TO REGISTERE-mail: HSDMetroCenter@Henryschein.comPhone: 973-227-3533Online: Hnrysc.hn/AMFF2892 or Scan QR CodeRegistration fees are $189 for Doctor, $89 for AuxiliaryFee includes breakfast, lunch, CE seminars, and vendor fair!

Privileges Members discounted price of $159

AGENDA7:30 AM - Registration opens

7:30 AM–9:30 AM Continental Breakfast in the Foyer11:30 AM–2:30 PM Lunch in the Grand Ballroom

9:00 AM–4:00 PM Vendor Fair

Henry Schein Dental is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

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Introduction to Stain & Glaze Techniques for Dental Offices 1:00 pm–3:00 pmSherri White

The objectives of the course are to provide theoretical and hands-on training in staining and glazingtechniques of chairside ceramics for dentists, assistants,and/or hygienists working in CAD/CAM offices. Topicscovered will include:

• Creating natural contours and surface texture• Staining and glazing of IPS Empress® and IPS e.max®

CAD restorations• Polishing IPS Empress® CAD Multi crowns• Proper surface treatment for adhesive cementation

Sherri White is an experienced Registered Dental Assistant, an accomplished CAD/CAMDental Designer, and a Certified Clinical Integration Specialist. She consults with E4DTechnologies and Henry Schein on the PlanScan CAD/CAM system, 3M with the TrueDefinition scanner, and 3Shape with the TRIOS scanner. She assists dental practices withoptimizing workflow, training new team members, increasing speed, and efficiency byintegrating techniques for success to help doctors and team members gain confidence-scanning intraorally and finishing restorations. Sherri takes pride in her ability to demothese systems for the sales team and helps integrate practices with CAD technologies.Sherri was voted one of the Top 25 Women in Dentistry 2010 by DPR magazine.

Dentrix…The Power to Achieve and Succceed!1:30 pm–3:30 pmTracy Laurence

Learn the Top Dentrix tips & tricks that will help run your practice more effectively and efficiently.Your practice management software should be easy andefficient, taking the busy work out of your teams day andallowing them to do the tasks necessary to keep yourproduction, morale, and collections high.

• Manage hygiene• Pull all critical reports, daily huddle, practice advisor, • Complete chairside charting & consultation ability• Manage your schedule• Manage your billing and insurance• Provide patient communication• Electronic capabilities• Offer integrated solutions

Tracy Laurence is a Henry Schein Practice Solution Representative. She has a wealth ofDental experience which includes over 25 years of dental experience including; RDG,Digital Technology Sales Representative, Past President of the Vermont Dental HygienistAssociation, an Educational Specialist in Instrument Sharpening, Certified Dexis DigitalX-ray Instructor, a Clinical Support representative for KAVO Dental, and speaker forGendex at trade shows. Tracy has also been published twice in Modern Hygienistmagazine.

2 CECredits!

2 CECredits!

Employment Compliance For Dentist 10:00 am–12:00 pmTim Twigg

Employment Compliance issues are a stark reality in today’s business environmentand will exist even in the best and most stablepractices. The challenge is not to let them interferewith your practice goals and patient care. That meanshaving your practice in Employment Compliance andstaying in Compliance. Compliance is easy to achievewith some basic knowledge and awareness.

Come and learn:• Your degree of personal and professional exposure• Comprehensive Human Resource guidance and materials• Improve morale and job performance• Increase hiring success • Reduce Turnover• The steps for properly handling: • Terminations• Pregnancy Leave • Seminar Pay• Reference Checking • Record Keeping

Tim Twigg is the President and owner of Bent Ericksen & Associatesfrom Eugene, Oregon. Tim brings over 30 years of practice management andbusiness consulting experience and knowledge specifically in the healthcare field.He co-authors a regular column in Dental Economics entitled: “Focus on HumanResources”. Tim is part of the management faculty and/or the speaker’s bureaufor: Career Fusion, Seattle Study Club, Jameson Management, and LVI Global.

Levering the Digital Restoration Workflow to "Future-Proof" Your Practice9:00 am–11:00 amDr. Alex Touchstone

As digital dentistry continues to redefine our pathways to achieve optimum dental care, we need to keep pace with newdevelopments. During this dynamic presentation,participants will gain the knowledge required to makeevidence-based decisions as to the efficacy ofCAD/CAM and CBCT in their practices. Businessconsiderations will also be directly addressed.

• Preparation designs for all-ceramic CAD/CAM success• Software design workflow• How to leverage a digital workflow to improve both chairside and

lab based CAD/CAM• Determining financial break-even point and integration potential• Ample time for questions and answers• Achieving lifelike functional aesthetics• Bringing CBCT and CAD/CAM together to enhance outcomes

Dr. Alex Touchstone has 17 years clinical experience in the application ofCAD/CAM dentistry in his dental practice. Over the past  several years, he has hadthe privilege of teaching hundreds of dentists per year how to grow their practicesthrough proper integration of carefully selected technologies. He is the founder ofthe online education and networking portal CadCamCan.com, created for thebenefit of the E4D community.  

2 CECredits!

2 CECredits!

October 24, 2014FESTIVAL

Fal l

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Hygiene Super Workshop9:00 am–12:00 pm1:00 pm–4:00 pmWendy Briggs, RDH

Wendy Briggs will share what many of the top practices aredoing differently than the masses, and why their results arebetter. Join her for this informative seminar and learn howto uncover the hidden production GEMS in your practice.Highly successful practices have realized that doingdentistry today the same way it's always been done is notproducing the desired results! Many providers arefrustrated at shrinking profit margins, higher costs,

working longer hours for the same production, and the continual strugglekeeping the schedule full.

WENDY BRIGGS WILL BE SHARING:• How to improve your patients health and your practice profitability• Real dangers that exist with outdated periodontal procedures• How to avoid 6 common mistakes with periodontal treatment• Learn how to produce between $600-1,000 per appointment• Case acceptance secrets with periodontal disease therapy, have more

patients say YES!• New research about bacterial involvement and the oral systemic link• How to adapt current systems to increase efficiency and acceptance• Lasers in hygiene update, what you need to know• Receive all the documents to re-vitalize your periodontal program

Wendy Briggs is a Registered Dental Hygienist with more than 25 years experience indentistry. She is the President and CEO of Hygiene Diamonds, a worldwide practicemanagement consulting firm that excels in increasing entire practice profitability with afocus on improving hygiene systems. Wendy and her team have a unique perspective onthe role of the hygienist within a dental practice. She has proven to be a top-producerwithin the field, and has coached countless other hygienists to do the same. She is anaccomplished speaker and has lectured across the world. She has also lecturedprofessionally for many of the top organizations in dentistry, including The DawsonAcademy, The Apogee Dental Network, Dental Corp of Australia, the ADA, the ADHA,and the AGD. She is currently a contributor for the AGD Impact and is a publishedauthor for the Journal of Practical Dental Hygiene.

3 CECredits!

Ways to Increase Patient Flow, Cash Flow, & Profitability: The Most Successful Dental Practices Grow From The Inside Out9:00 am–12:00 pm 1:00 pm–4:00 pmKerry Straine

Three Hours With Kerry Straine That Will Reaffirm YourClinical Commitment To Excellence!• Learn how to develop a step-by-step protocol that will

guide your team in the implementation of yourperiodontal philosophy

• Learn how to manage multiple hygienists, enabling morepatients to receive the treatment they want and need, andensuring a more predicate flow in the doctor’s schedule

• Learn how many patients each hygienist can manage withoutcompromising your standard of care

• Learn how to develop a plan to transition from a “prophy palace” to aperiodontal-driven hygiene department

• Learn the significance of managing your patient count every day

Kerry K. Straine, President and CEO, graduated from California State University atSacramento with a Bachelor of Science in Business Administration with a concentration inAccounting in 1979 and has been in business and financial management for more thanthirty years. Kerry is a Certified Straine Management System™ Consultant as well as aCertified Professional Behavioral & Values Analyst. It was Kerry's education andexperience in accounting that led to the development of The Straine ManagementSystem™, the premier platform that provides strategic planning, leadership and teamdevelopment, policy and management system design, training, monitoring and coachingfor dental professionals throughout the United States and Canada. Kerry also developedthe Straine Practice Analysis™ as the first tool used by the dental industry more than 25years ago to illustrate the opportunities that exist in a dental practice. Kerry's mission hasalways been to advance the understanding, practice, and development of leadership forthe benefit of all professionals in the dental industry. Kerry's approach is unique in that hedoes not limit his vision to dental practices, but rather links the role of education andleadership to every aspect within the dental industry. In 2001 Henry Schein Dental selectedKerry as an instructor on leadership, laws of teamwork, communication, and practicemanagement for its advanced professional education programs at Career Development.

3 CECredits!

Get More Out of Your Dental Office Lease – and Avoid $100,000 Mistakes Along The Way!9:30 am–11:30 amJeremy D. Behar, CEO

The dental office lease is one of the single biggestexpenses in your practice! And yet, most doctorsknow far less about how their lease (this growingexpense) really works than they should.

Learn How to Save $100,000 From Your Dental OfficeLease! Cirrus Consulting Group has been helpingdentists effectively leverage their lease agreementsfor over 20 years. They have taught thousands of

dentists throughout North America and are the only accreditedprovider of dental lease negotiation education in the country.

Since your number one asset is your dental practice, are you takingthe necessary steps to use your lease to help you “protect” yourpractice so that you can eventually “transition” your practice? Nomatter where you are in your dental career this seminar will giveyou invaluable information to develop your long term or short termexit strategy.

COURSE OBJECTIVES: • Learn how to save money• Preparing your lease for retirement and/or sale of practice • How to limit personal liability • Understanding operating costs • The nature of leasehold improvements • How risks within a lease can negatively affect your practice • Negotiation strategies and how to gain leverage • The importance of timing - the Tenant Lease Cycle

Jeremy is widely recognized across North America as being a pioneer in thedevelopment of high-value outsourced lease negotiation solutions designedspecifically for the dental community. Over the past 20 years, Jeremy has taughttens of thousands of doctors and dentists how to best leverage their office leasesto maximize the value of their practices - and then how to protect them for thelong term.

2 CECredits!

Stay Out of Jail: Avoid Coding Errors& Excel in Insurance Administration 8:30 am–12:30 pmFull-Day or Half-Day Course; 3–4 HoursCharles Blair, DDS

Coding errors are predictable in today’s dental practice.Learn the top coding errors and how not to make them!You will also receive new, valuable information on someof the “hot” sections of the CDT code, which you can useto identify and “fix” coding problems that lurk in yourpractice. Most practices can expect legitimate newincreases in cash flow immediately by learning how to do it right.

Based on several thousand dental practices studied, these commonproblems were identified:• Consistent Coding Errors• Clinical Protocol Issues• Potentially Fraudulent Activities

Dealing with dental insurance is overwhelming but key strategies can saveyou time, prevent hassles, and keep you out of jail. You will receiveessential tools to properly file dental insurance claims, and calculateprimary and secondary insurance receipts. In addition, co-pay forgiveness,discounting, multiple-fee positioning, patient gifts, falsifying NPI numbersand even PPO strategies will be discussed. Stop leaving money on thetable, as PPOs dominate the marketplace - a tipping point!

OBJECTIVES:• The participant will learn through predictive error correction, how to

avoid typical coding errors.• The participant will gain knowledge into co-pay forgiveness,

discounting, multiple fees, NPI numbers, etc.• The participant will gain knowledge in how to handle patient gifts,

evaluate, and deal with PPOs.

Dr. Charles Blair is dentistry’s leading authority on practice profitability, feeanalysis, insurance coding strategies, and overhead control. He has individuallyconsulted with thousands of practices, helping them identify and implement newstrategies for greater productivity and profitability. Dr. Blair’s extensive backgroundand expertise makes him uniquely qualified to share his wealth of knowledge withthe dental profession. A widely-read and highly-respected author and publisher, Dr. Blair offers two publications, Coding with Confidence and the Insurance SolutionsNewsletter. Also, through his expertise, he has created the CDT Code Advisorthrough www.practicebooster.com, which offers practical guidance for the real-world application of CDT Codes. He holds degrees in Accounting, BusinessAdministration, Mathematics, and Dental Surgery.

4 CECredits!

Today, oral cancer kills one person in the US every hour; thefive-year survival rate has not changed in over 40 years. Theseare shocking statistics. It’s time for these statistics to change.Dentists have tools available that can enhance early oral cancerdetection and it’s tiem to recognize what they are. Health careexperts now recommend that all adults beyone the age of 18receive oral cancer screenings.

The presentation will provide participants with a comprehensive and well-structured experience that covers the target population, the completeexamination and accurate records, new detection tools, and patient discussions:results and referral protocols.

PARTICIPANTS WILL LEARN• Four key motivating factors to fully engage an oral cancer screening system• How to develop a “mission statement” for oral cancer screening in the practice• Key statistics for oral cancer: past and present• How to identify the changing target population for oral cancer screening

examinations• The steps to the complete visual/white light extra/intra-oral cancer screening• The why and how of new tools available to enhance screening• How to create seamless referral and follow-up

Oral Cancer Seminar: The need for early detection, proper examination and follow through!1:00 pm–3:00 pmDennis M. Abbott, D.D.S.

2 CECredits!

• Communication skills for informed consent to perform oral cancerscreenings, the examination itself, delivering the difficult message ofa positive finding, and creating urgency for effective patient follow-through

Dennis M. Abbott, D.D.S. is the founder and CEO of Dental Oncology Professional,an oral medicine practice dedicated to meeting the unique dental and oral healthneeds of patients battling cancer. He holds a Bachelor of Arts in biology from RiceUniversity in Houston, and is an honor graduate of Baylor College of Dentistry.After dental school, Dr. Abbott studied immunology, microbiology, and oralmedicine at the school of Dental medicine, State University of New York at Buffalo.In addition to private practice, he is a member of the dental oncology medical staffat Baylor Cancer Center and Baylor University Medical Center. Dr. Abbott alsoserves as a consultant to the American Cancer Society. He is the previous recipientof the Dentist Scientist award and the National Research Service Award.

The federal government imposes certain restrictions on, and pursuant to the Sunshine Actrequires public reporting of, transfers of value to a practitioner. This includes educationalprograms to the extent that less than a fair market value for such program is paid. YourHenry Schein representative can advise you of the reportable amount.