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Employment in the
Creative Media Sector
Rachel HeyesThe Manchester College
Types of Companies• PLC – Shares held publically• Limited – Shares held privately• Small Partnerships – Two or more individuals with a
business for profit• Family Owned Businesses – One or more family
members have significant ownership and commitments
• Government Bodies – Elected group of people who make up a body for the purpose of administering something for Government
• Schools/Colleges – Institution of Learning• Charities – Non profit organisation for well meaning
giving purposes
Types of Products
What is the media product produced by the company and in which sector?
• Photography > Graphic Design• Audio Recording > Broadcast• Video Recording > Broadcast• Interactive Media Development > Distribution• Computer Games > Design
Employer Profile• Private Sector – Run by private Individuals/Groups for
Enterprise/Profit• Internet Based – Without a physical presence. Mainly
website, email etc.• Advertising – Form of communication to persuade an
audience• Entertainment – Activity which provides a diversion or
permits people to amuse themselves in their leisure time• Education – Act or Experience that has a formative
effect on the mid, character or physical ability of an individual
• Information – Notions of constraint, Communication, Control, Data, Form, Instruction, Knowledge, Meaning, Mental Stimulus, Pattern, Perception and Representation
BBC• Type of Company – Government
Body• Type of Product and Market – TV
Programme, Radio Programme, Film, Documentary > Broadcast
• Employer Profile and Market – Entertainment, Education, Information
http://www.bbc.co.uk/aboutthebbc/
Google• Type of Company – PLC• Type of Product and Market –
Interactive Media > Distribution• Employer Profile and Market –
Internet Based, Information, Entertainment
http://www.google.co.uk/intl/en/corporate/
All3Media• Type of Company – Limited
Company• Type of Product and Market – TV
> Production and Distribution• Employer Profile and Market –
Entertainment
http://www.All3Media.com/about_us.php
News Corporation• Type of Company – PLC• Type of Product and Market – TV,
Film > Broadcast, Magazine, Newspaper, Books > Publishing, Websites > Distribution
• Employer Profile and Market – Entertainment
http://en.wikipedia.org/wiki/News_Corporation
Task
1. Research a prospective employer in the Creative Media Industry
2. Determine their type of company, type of product and market and employer profile and market
3. Feedback to the class
Choosing an Employer
Choosing an Employer
• Own Interests – Ensure keen, proactive participation, motivation and sharp focus on tasks and activities
• Matching Knowledge and Skills – Maintain positive attitude and moral
Choosing an Employer
• Even within a single career area, employers come in all sorts of shapes and sizes
• They offer a diverse range of working options and opportunities for career development
• It’s worth sparing some time to reflect on what you want
• Think about the attributes that will be vital in your future employer
• Research the Company Profile
The Sunday Times 100 Best Companies
2012
http://features.thesundaytimes.co.uk/public/best100companies/live/template
Rank Company Industry Products
1 UKRD Group Radio Yorkshire Coast Radio, Pirate FM
21 MEC Media Agency
Advertising Wrigleys Extra, Specsavers
30 Iris Advertising London 2012 Mascots
34 Bartle Bogle Hegarty (BBH)
Advertising Levis, Audi, Vodafone
52 MediaCom Advertising Procter & Gamble, Shell, Volkswagen
What’s Important to YOU?
• Size – Multinational Corporation, a Valued Employee in a Small Business, An Essential Cog?
• Company Culture – Ethics, Methodologies and Values, Hierarchical or Laid Back
• Location – Country or City, Regional Area and Location
• Commuting – Car or Public Transport, How long?• Work/life balance – Longer Hours, Financial
reward, Flexible working opportunities• Training – Progression, Offered/Provided? Study
Leave?• Career Paths - Opportunities• Travel – National or International?
What happens if you don’t choose the right employer?
Task
1. Join Prospects.ac.uk2. Complete the Interests and
Motivations Section of Prospects Planner
3. View your Personal Profile4. What is the top good job listed
under Publishing, Media and Performing Arts?