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Empowering Individuals
Yvonne Brown
Director of Learning Services
learndirect scotland
“We need to bring learning to people instead of bringing
people to learning.”
Elliot Masie, 1999
Our Core Business
“The Scottish University for Industry is at the heart of the Scottish Executive’s vision for lifelong learning and vital to a knowledge-driven economy. It will be the hub of the learning revolution which will enable Scotland to meet the economic challenges of the 21st century. It must change attitudes, creating a society where it's 'cool' to learn. I want every one to have access to education and the benefits that it brings through gaining new knowledge, skills and qualifications.”
Enterprise and Lifelong Learning Minister 1999
The Policy Context
•national gateway to learning
•government commitment to increase access to learning
•lifelong learning
•key to Scotland’s future prosperity
•ensure individual employability, for tomorrow’s jobs
•promote inclusion and opportunity
Why learndirect scotland?
AWARENESS RAISINGAWARENESS RAISING
HELPLINEHELPLINE WEB SITEWEB SITE
REGISTRATIONREGISTRATION
LEARNING CENTRELEARNING CENTRE
TRACKING - ongoing
advice guidance
and support
TRACKING - ongoing
advice guidance
and supportLEARNINGSUPPORT
LEARNING
FOLLOW-UP
INFORMATION, ADVICE, GUIDANCE using the
NATIONAL LEARNING OPPORTUNITIES DATABASE
The Delivery Model
•private limited company (acts as not-for-profit Trust)
•operates according to a funding agreement with the Scottish Executive
•annual guidance from Ministers and targets set by Ministers
•additional activities undertaken for other services (e.g. NHS, local authorities, redundancy response)- national, large scale
Our Structure
The Learning Landscape
Workforce
inertia
Employed but inert
–6 standard grades
The 3 Ds
-disaffected
-disillusioned
-disappearedCommunity activism/
Citizenship skills
“University of Life”
On parole
Professional
learners
CPD
and personal
development
skills employability
competitiveness
Incentivised learning/
Large Corporates-money
-status
-promotion
-job enrichment
Scotland’s Literacy Landscape
• 800,000 adults have poor functional literacy skills
• 20% of Scots have lowest level of knowledge, skills and understanding
• Low basic skills costs economy £500 million• Costs individuals ability to find jobs,
mortgages and complete everyday tasks• Barriers to learning must be overcome• Skills required are literacy, L2L, ICT, web
awareness, self- development and confidence
• Innovation fund• Learning Bytes Campaign – targeted at new,
returning and online learners• “Give it a Go” Events and tabloid-style
newspaper• Scottish Prison Service• Learning Centre Sustainability SME
Pathfinder Projects• SWELL (EQUAL Programme) – older workers• Games-Based Learning• Digital Communities and PIAPs
learndirect scotland and the Inclusion Agenda
• 400 STUC Learning Representatives• 3000 prisoners per year assisted with
PCs, restricted internet access, online tools and support for basic, life and work skills
• Road Haulage and Distribution Training Council – 57% low basic skills
• Community Learning Strategy Partnership – local council and colleges
Literacy in the Workplace
intellectual abilitybusiness awarenessanalytical skillsperformanceinitiativecomputer literacy
flexibilityteamworkdrive/motivationinternational outlookcommunication skillsdetermination to
succeed
What employers are looking for
• 12% of prisoners can barely read• 25% lack functional literacy• 56% lack functional numeracy• High uptake of learning in evidence• Break cycle of deprivation• learndirect Scotland brings national
approach and works with existing providers
Challenges – e.g. Prison Service
Demand Creation
Contact Centre And Helpline
Press Advertising/Sponsorship
Marketing Campaign
learndirect product on-line catalogue – 500+
• NETg• IT skills – introductory/advanced/expert user/ECDL
• Plato• Numeracy, literacy, core skills, life & job skills
• Maxim• Finance, communication, HR, health & safety, customer care
• Xebec• Business, finance, personal effectiveness, customer care, human
resources, performance and organisational management (appraisal, equality and discrimination), project management
• Commissioned• Industry specific – construction, biotechnology, eskills call
handling and using IT, Gaelic, hospitality, design, marine engineering, agriculture, online portfolio
• creating an on-line lifelong learning log• making available high quality on-line materials• offering on-line feedback and support• offering on-line/helpline tutor support• creating on-line discussion groups for learners• offering on-line/helpline technical support
SUfI skillnetSUfI skillnet
Infrastructure support - On-line Tracking For Learners
• administration, reporting and control• skills gaps analysis• training needs analysis• career planning• competence mapping• resource management• curriculum building•
- future phasesSUfI skillnetSUfI skillnet
On-line Tracking And Support For Learners
Parity of esteem
Transparency
Credit rating
Points entitlement
Scottish Credit and Qualifications Framework
APEL
Skills Gaps
Individualised competencies
Formal and non-formal training
Lifelong Learning Log
vv vv
vv
400BRANDED LEARNING CENTRES
Meet Pledge to Learners
NETWORKEDSCOTLAND
Where learndirect centres engage
partner led initiativesredundancy response
New Deal, MAsSector specific needsFinance Construction
health., tourismlocal employersSkill needsSkill gaps
Supporting individualsBasic/core skills
Tailored solutions
National initiativesLearning bytes/ILAsLiteracy numeracy
