Empowering Residents to Action Using Social Media and Innovation

Presented by: Sheryl JohnsonKimberly Adams

Individual commitment to a group effort - that is what makes a team work a company work, a society work, a civilization work.

- Vince Lombardi

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Community Partnerships

Engaging Citizens

Meet people where they are; ask yourself how does this group prefer their communication.

� Digital/electronic

Email

Social Media

Mobile App

Web based information/services

� Face-to-Face

� Paper based

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Educating Citizens

Provide information that is accurate, easy to understand and fast.

Ask questions to get an understanding of what people really want to know.

– Community meetings

– Surveys

– Data based on reported issues/complaints

Determine what issues need continual education versus one time or seasonal.

Keep it simple!

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Empowering Citizens

Give citizens a voice.

� Provide tools that are easy to access and use.

Acknowledge and/or give feedback regarding reported issues and related concerns.

Follow up

� Was problem resolved?

� Is additional information needed?

� Is it outside of the scope of your organization?

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Graffiti

Street Light Outage

Vacant House

Illegal Dumping

Improving Communities in the Digital Age

Social Media

Today people want information that is to the point; social media meets this need.

Philly311 uses social media to;

� Answer frequently asked questions.

� Take requests for city services and provide a traceable reference number exactly like over the phone.

� Promote events, products and services.

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Social Media

Social media takes on various forms to communicate information in this real time world we live in.

� Twitter:

Provides lightweight platform with short messages no longer than 140 characters.

Can add links and photos.

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Social Media

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Facebook: More public forum with no

constraints on the number of characters or amount of content.

Similar to a webpage so those interested can browse for information.

Allows for engagement via multiple photos and videos, great for events and community projects.

Social Media

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You Tube: Video communications.

Can use to promote and educate about services.

No time constraints.

Social Media

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Blogging: Like an online magazine.

No character limitations, however typically a short article.

Can add pictures, imbed videos, links, etc.

Social Media Works

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Philly311 Twitter Follower Growth since June 2012: 282%

Facebook Fan Growth since 2012: 64%

Social Media

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- Philly311 - Philly311 Neighborhood Liaison

@Philly311 @Philly311NLP @MOBI311

Philly311 channel

(1)A mobile application; and

(2)a web application for Philly 311 which provides a real-time civic engagement platform allowing Philadelphians to report neighborhood issues directly into Philadelphia government work-order systems from their smart phone or internet browser.

• Keeps Philadelphia on the cutting edge of technology

• Provides greater access to City Hall

• Targets the Mayor’s goal of efficient and effective government

• Widgets allow you to provide information in real time; changing as needed.

• Can imbed links, videos, and photos.

• Typically cross platform that can work on various devices.

• Users can report issues such as potholes, graffiti, broken street lights, etc.

• Reporting allows users to specify location, description and attached a photo

• Mobile reporting utilizes phone’s GPS to specify location

• Optional anonymous reporting • Users can view issues displayed on a map • Displays nearby issues

Questions???

Thank you!