Empowering the Modern Enterprise – Simplify IT and Drive innovationMark HurdPresident

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Oracle Corporation

Oracle China

Scale• 25,000+ customers • 1,500 partners• 5,000+ employees• 250,000 Developer Community• 18 Branch Offices

Innovation and Investment• Nearly 25 years in China• 3 Partner Solution Centers (China, India, Singapore)

• 4 Oracle R&D Centers (Beijing, Shenzen, Shanghai, Suzhou)

• Oracle Consulting Services Center, Center of Excellence & Global Customer Support Center (China)

• Over 700K students and 5,000 institutions supported annually

Scale• $36B FY11• #1 in 50 product or industry categories• 380,000 customers in 145 countries• 20,000 partners • 109,400 employees• 14M developers in Oracle online communities

Innovation and Investment• 32,000 developers and engineers• 18,000 customer support specialists, 27 languages• 17,000 implementation consultants• 1.5 million students supported annually• 848 independent Oracle user groups

with 798,000 members

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Trends Driving IT

GLOBALIZATION DATA EXPLOSION RISE OF MOBILITYSOCIALIS BUSINESS

9 BillionInternet Devices in 2012

MODERNIZE TO SURVIVE

50 Billionby 2020

90%Created Within Last Two Years

China Data

Capacity 8ZB by 2020

23X 2012

6 BilllionMobile Subscribers

87%of World’s Populations

By 2017, 460M China Smartphone Shipments

6X 2012

Consumers Driving Experience

20-Year-Old Legacy Applications

26% Post negative comments

86% Stop doing business

94% Will pay more for great experience

SOPHISTICATED CONSUMERS

Differentiated Experiences

“Engage me everywhere.”

“Meet my expectations.”

“Understand and reward me.”

“Know me. Wow me.”

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Cost vs. InnovationChanging the Equation

COST

40%

Customers annual data growth

Cost per TB

$7,500-$9,000

Storage percentage of IT budgets

10%

Annual increase inIT budgets

1-2%

4%

IT would need to grow 4% to keep up

INNOVATION

MOBILERETAIL

RETAILERSOMNI-CHANNEL SOCIAL RELATIONSHIP

MANAGEMENT

TALENTMANAGEMENT

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Your To-Do List

HOW DO I GET MORE INNOVATION, AND LESS INTEGRATION?

HOW DO I DRIVE NEW INNOVATION AND LOWER THE COSTS OF IT AT THE SAME TIME?

WHAT IT PARTNER CAN HELP ME DRIVE NEW INNOVATION AND LOWER COSTS?

WHAT TECHNOLOGY WILL ALLOW ME TO HIRE GREAT NEW EMPLOYEES?

WHAT TECHNOLOGY WILL ALLOW ME TO MERCHANDISE MORE EFFECTIVELY?

HOW CAN I PLAN MORE INTELLIGENTLY?

HOW DO I EXECUTE MORE RAPIDLY AND PROFITABLY?

HOW DO I SELL MORE SUCCESSFULLY?

HOW DO I SERVICE MORE EFFECTIVELY?HOW DO I CONSOLIDATE SERVICES?

HOW SHOULD I UPGRADE MY INFRASTRUCTURE?

WHAT IS THE BEST WAY TO COMPRESS MY DATA?

HOW DO I DELIVER REAL-TIME ANALYTICS?

HOW SHOULD I REPLACE LEGACY APPS?HOW DO I MODERNIZE MY DATA CENTER?

HOW DO I MOBILIZE FOR NEW DEVICES?HOW CAN I DRIVE SOCIAL AS A COMPETITIVE ADVANTAGE?

HOW DO I REDUCE MY ENERGY BILLS?

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Your To-Do List

How do I get more innovation, and less integration?

How do I consolidate services?

How do I service more effectively?

How do I execute more rapidly and profitably?

How do I service more effectively?

What is the best way to compress my data?

What technology will allow me to merchandise more effectively?

What it partner can help me drive new innovation and lower costs?

How do I sell more successfully?

How do I modernize my data center?

How do I drive new innovation and lower the costs of it at the same time?

How should I replace legacy apps?

How should I upgrade my infrastructure?

What technology will allow me to hire great new employees?

How do I mobilize for new devices?

How can I plan more intelligently?

How can I drive social as a competitive advantage?

How do if deliver real-time analytics?

How do I reduce my energy bills?

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Industry Applications

Cloud Applications

Vertical Integration

Best-of-Breed

Oracle’s StrategySimplify IT, Power Innovation

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