EMSX<GO> TOOLKIT

23 APRIL 2014LEAD DESIGNER: TENG LIMLEAD WRITER: MICHAEL THAYERVERSION: 2.1

BACKGROUNDDecreasing equity trading volume has left market players scrambling for innovative ways to reach new trading partners. Worldwide, but especially in APAC, traders and portfolio managers need a better, more integrated product to help them manage the complexities of today’s marketplace. Traders are looking for a stronger connection to the global markets in order to access a broader client base.

2

MESSAGING STRATEGYThe goal of this system is to communicate that Bloomberg offers a sophisticated, one-stop, global execution management resource for both the buyside and sellside. Clients and prospects should understand that Bloomberg’s intuitive suite of award-winning EMS tools connects them to the global trading community from a single, customization location – the Bloomberg Professional® service. Bloomberg gives you the tools to move faster and trade smarter.

In an effort to include the premium EMSX sub products (BTCA, EMSxNet, RANK, IOI) in our messaging, high-level copy lines will focus on the overall benefit offered by our entire suite of execution management solutions, rather than solely on EMSX.

INITIAL TOUCHPOINTSWhile there is no specific marketing campaign scheduled, there is an event in Singapore on May 28 (details TBD).• HTMLevite• Eventsignage• Speakerpodium• Eventroomscreens• Pop-upsigns• B-pods/B-peds• On-terminal(Ipanel/BN)

After the event on May 28, we can look into creating specific material around the premium EMSX-related products, if desired.

3

TOP-LINE MESSAGING

MOVE FAST. TRADE SMART.

Alternative

INTUITIVE EXECUTION.

SECONDARY MESSAGING

SOPHISTICATEDTOOLSFOR SIMPLE,EFFECTIVETRADING.

Alternative

YOURGLOBAL,MULTI-ASSET,BROKER-NEUTRAL TRADINGSOLUTION.

Global

YOURCONNECTIONTOTHEGLOBAL TRADINGCOMMUNITY.

4

DESIGN

The sophistication and the intuitive functions of the EMSX tools are depicted by a background of fast moving words that represent the various functions.

MOVE FAST. TRADE SMART.

EMSX<GO> STYLEGUIDEIDENTITY/LOGOTYPE

6

Come learn how the industry’s best execution management system, according to The Trade and Financial News, can transform your trading strategy. From a single, customizable workspace, Bloomberg’s multi-asset, broker-neutral suite of execution management solutions enables you to work with 2,500+ global banks and brokers, route trades to the execution venue of your choice, estimate trade costs, and analyze performance.

REGISTER NOW >>>

WHENMay 28, 2014Xam – Xpm

WHEREBloombergLP23 Church Street#12-00 Capital SquareSingapore 049483

RSVPxxxxxx@bloomberg.net

Evite is non-transferrable

2014BLOOMBERGFINANCEL.P.ALLRIGHTSRESERVED. ABOUT//PRIVACY//BLOOMBERG.COM//BLOOMBERGPROFESSIONAL

AGENDA

BLOOMBERG EXECUTION MANAGEMENT SOLUTIONS. SOPHISTICATEDTOOLSFORSIMPLE,EFFECTIVETRADING.

YOU ARE INVITED

EVITE

MOVE FAST. TRADE SMART.

BN

8

Words and lines zoom in from the right of the screen

9

More words and lines zoom in from the right of the screen.

MORE EFFECTIVE DECISIONS. EVERY DAY.

EMSX // EMSXNET // BTCA // RANK // IOI

BEMS<GO>

MOVE FAST. TRADE SMART.

> Global> Multi asset> Broker neutral> Pairs and basket trading> Customizable benchmarks> Real-time TCA> Fully integrated with Bloomberg’s real-time market data, portfolio analytics and news

10

Titles, content and functionality appear against the backdrop of words in blurred motion.

IPANEL

11

IPANELIN SITU

11

EVENT SCREENS

A two-step animation sequence where the first word of every sentence appears.

MOVE FAST. TRADE SMART.

REAL-TIME

INDICATIONS

BROKER

OPEN-ACCESS

PERFORMANCE

DATA

REPORTS

MORE EFFECTIVE DECISIONS. EVERY DAY.

11

EVENT SCREENS

MOVE FAST. TRADE SMART.

REAL-TIME TCA

INDICATIONS OF INTEREST

BROKER/DEALER RANKINGS

OPEN-ACCESS

TRADE ROUTING NETWORK

PERFORMANCE ATTRIBUTION

DATA VISUALIZATION

REPORTS/CHARTING

MORE EFFECTIVE DECISIONS. EVERY DAY.

Followed by the rest of the sentences appearing in a sequential order.

BLOOMBERG EXECUTION MANAGEMENT SOLUTIONSYOUR CONNECTION TO THE GLOBAL TRADING COMMUNITY.

EVENT PODIUM

15

EVENT BPEDS

16

22” clearance to accomodate

terminal screens