Paul Eggleton

Head of Smart Metering

Paul.Eggleton@O2.COM

Enabling a

Smarter Future

01 Telefónica Introduction

02 Data Dialogue

03 The Vision

04 The UK Challenge

05 Keys to Success

06 Summary

Contents

01 Telefónica Introduction

m2m

An Introduction to Telefónica

m2m

Years Experience

Leading provider

of Machine to Machine (M2M)

applications in UK with over

Global

Connections

Managing wireless

networks worldwide

building and

improving its network,

with another

invested

in 2012

Spent over

Not just a network

m2m

The Global Telefónica

Energy Spend is over

The Carbon Footprint

of carrying data is

Smart Meters within our own

mobile network

We have installed over

PER MB

Our sustainability credentials

m2m

Collaboration is key to the way we work

02 Data Dialogue

m2m

www.populus.co.uk

of the population are ‘non-sharers’

of the population are ‘sceptics’

of the population are ‘pragmatists’

of the population are ‘value hunters’

of the population are ‘enthusiastic sharers’

The Data Dialogue

03 The Vision

m2m

‘The Internet of Everything’ - technology is no longer an

add-on but becomes an integrated part of the way we live

The Smart Journey

The Vision

04 The Challenge

m2m

How can we deliver a…

... smarter energy future?

Future Facing

Trusted & Secure Smart Metering

Infrastructure that

Consumers will actively

engage with & is supported by

An Innovative & Robust

Eco-system to enable a

The UK Challenge

05 The keys to success

m2m

CONSUMER ENGAGEMENT

Collaborative &

Innovative Eco-System

Trusted & Secure

Future Facing

=

+

+

+

Keys to success

Consumer Engagement

• Clear benefits here and

now – saving money

• Also explain the vision –

the why

• One size doesn’t fit all

• Learn from other sectors

• O2 Guru model –

understanding

consumer needs

• Slick installation process

via O2 coverage App

• Opportunity to build

customer loyalty

m2m

CONSUMER ENGAGEMENT

Collaborative &

Innovative Eco-System

Trusted & Secure

Future Facing

=

+

+

+

Keys to success

Future Facing

• 92% of all data was created in last 2 years

• There are more mobile phones in the world than toothbrushes!!

• Flexibility and scalability are key to leveraging this investment

• Can’t be shackled in future by choices made today

• Cellular plus infill can provide scalable, flexible and holistic solution

• We have developed tools/applications for accurate coverage modelling

m2m

Keys to success

Trusted and Secure

• Security by design for

Critical National

Infrastructure

• Cellular inherently secure

+ layered approach

• We manage huge volumes

of consumer data and

work with Financial and

Government agencies

• Cellular is safe

• Consumers have different

understanding of data use

and benefits of sharing

• We are leading the data

dialogue

CONSUMER ENGAGEMENT

Collaborative &

Innovative Eco-System

Trusted & Secure

Future Facing

=

+

+

+

m2m

Keys to success

Eco-System

• Collaboration and

Partnerships are vital

• Appropriate standards

and specifications to

allow innovation

• Ongoing independent

testing and interoperability

• New market entrants

innovating and

disrupting market

• We have a heritage in

innovation and developing

new digital skills

CONSUMER ENGAGEMENT

Collaborative &

Innovative Eco-System

Trusted & Secure

Future Facing

=

+

+

+

m2m

Keys to success

for a Smarter Future

CONSUMER ENGAGEMENT

Collaborative &

Innovative Eco-System

Trusted & Secure

Future Facing

=

+

+

+

SMARTER FUTURE

06 To Conclude

m2m 24/01/2013 21 m2m

To conclude

• Smart meters are the essential foundation to our Smarter

Energy Future

• Consumer engagement will be crucial for deployment success

• Collaboration and Partnerships are key to successful delivery

and ongoing sustainable eco-system

@thepeggleton

#O2m2m

PAUL EGGLETON Head of Smart Metering

Paul.Eggleton@O2.COM

Any questions?