ENCHANTED OBJECTS

REDUX

Gareth James

@mrgarethjames

CCO @TMWAgency

THE MAKER MOVEMENT,

3D SCANNING,

3D PRINTING

SXSW TRENDS

THE DISAPPEARING UI

SXSW TRENDS

THE DISTINCT LACK OF TALK

ABOUT MOBILE PHONE APPS

SXSW TRENDS

INTERNET OF EVERYTHING,

UBIQUITOUS COMPUTING

SXSW Trends

OH SO BIG DATA

SXSW TRENDS

ENCHANTED OBJECTS:

A REFRESHING WAY TO

IMAGINE THE WEB

ANY SUFFICIENTLY

ADVANCED TECHNOLOGY IS

INDISTINGUISHABLE FROM

MAGIC, ARTHUR C CLARKE

DOROTHY’S SHOES

Enchanted object:

THE WEASLEY FAMILY

CLOCK

Enchanted object:

DICK TRACY’S WATCH

Enchanted Object

THAT SWORD

SXSW TREND

WHY ENCHANT OBJECTS?

HOW TO ENCHANT

1. OMNISCIENCE:

WANTING TO KNOW

EVERYTHING

2. COMMUNICATION:

EFFORTLESSLY CONNECT

WITH OTHERS

3. PROTECTION:

LOOK AFTER ME

LOOK AFTER MY STUFF

4. HEALTH:

HELP ME LIVE FOREVER

5 TELEPORTATION:

EFFORTLESS MOBILITY

6. EXPRESSION:

ONCE OUR ROBOT FRIDGE

AND VACUUM CLEANER ARE

DONE…

SO… BUILD ENCHANTMENT

INTO YOUR THINGS

1. It’s about real objects not hiding

them behind screens

2. Appropriate UX - Ambient,

Glanceable, Visible, Theatrical

3. Real brand presence in peoples

lives

4. Create something magical