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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1
Endeca Introduction to Big Data Analytics
Overview
May 8, 2013
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
Agenda Introduction
Overview – Analytics for Big Data
Overview – Endeca Information Discovery
Q & A
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Introduction
Business vs. IT
Big Data Initiatives
– What Technologies are being used? Projects underway?
– Familiarity with Big Data - What is Big Data? What technologies
support it?
– Terms like Hadoop, HDFS
Familiarity with Endeca
Your Goals for this Session
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4
4 “V”s of Big Data
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 5
Sample Big Data flow
Co
llect R
ea
l Tim
e W
eb
Lo
g E
ntrie
s
Acquire Organize Analyze Decide Source
Customer Records
from Various Silos
For Identified
customers, track
bank web pages
visited
Explore current
Customer
Information
Ba
tch
Arc
hiv
ing
of
We
b L
og
En
tries
Products of Interest
Su
mm
ariz
e
Cu
sto
me
r rela
ted
Info
rma
tion fo
r
An
aly
tics
Historical metrics
Monitor and track
Identified metrics
of interest
Customer Monitoring
Recommend Action
Data
Transformation
Track Life Events
Identify
Statistical
Outliers
Alert Anomalies
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6
Big Data Software Components
No
SQ
L D
ata
ba
se
Acquire Organize Analyze Decide Source
Customer Records
from Various Silos
For Identified
customers, track
bank web pages
visited
Ha
do
op
Da
ta W
are
ho
use
Business
Intelligence
Advanced
Analytics
Decisioning
Oracle
Endeca
Information
Discovery
Connectivity
Social Media Monitoring
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7
Big Data Software Components
No
SQ
L D
ata
ba
se
Acquire Organize Analyze Decide Source
Customer Records
from Various Silos
For Identified
customers, track
bank web pages
visited
Ha
do
op
Da
ta W
are
ho
use
Business
Intelligence
Advanced
Analytics
Connectivity
Big Data
Appliance Exadata
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8
Endeca Information Discovery
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Data Volume, Variety Growth Presents New Challenges
More and
Different Data
Rapid growth in
structured and unstructured,
internal and external data
More
Unanticipated
Questions
Self-service ability to explore
data, add new data, and construct
analysis as required
More Change and
Uncertainty
Unanticipated business needs
can’t be addressed by predefined
models, dashboards, and reports
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 10
Customers Workforce
Dialogues Contain Critical, Untapped Insights
3rd Parties The Public
“Competitive pricing is
15% lower than yours
and they offer
discounted shipping.”
“RT @finwiz. Checkout
video http://bit.ly/wLe6Y2
Sweet!”
“Why should I pay a
checking fee if other
banks don’t charge
one?”
“She saved the project
with strong leadership
& building trust with the
customer..”
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New Insights Drive New Opportunities
Revenue & margin
Operational efficiency.
Better partnerships
Product positioning.
• Improved Targeting
• Increased Customer
Satisfaction
• Brand Awareness &
Perception
Impact
• Employee
Satisfaction
• Improved
Performance
• Hiring & Retention
of Top Talent
• Improved Operational
Efficiency
• Better Partnerships
• Product Awareness
• Improved Brand
Perception
• Insight into Topics
and Trends
• Public Awareness
Customers Workforce
The Public 3rd Parties
“ ”
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Challenge – Difficult to Harness Unstructured Data
Diverse sources, spread out everywhere
Unpredictable structure, impossible to model
Growing exponentially, constantly changing
Full of noise, poor data quality
Existing solutions are not enough
Social Media
Websites
Big Data
Content Systems,
Files, Email
Text in Enterprise
Applications
80% of the world’s information is unstructured
Unstructured Data
80%
2005 2010 2015
Volu
me o
f D
ata
Genera
ted
Structured Data
20%
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Unlocking the Value of Unstructured Data
Who, What, When,
Where?
Business
Intelligence Why, How?
Information
Discovery
Structured & Unstructured Analysis
Answer All the Questions Using All the Relevant Data
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Extend Business Analytics with Unstructured Data
Introducing Oracle Endeca Information Discovery
Oracle Business Intelligence Best platform for integrated ROLAP and MOLAP
BI Server + Essbase Common Enterprise Information Model
OLTP & ODS
Systems
Enterprise Applications
(Oracle, SAP, Others)
Data Warehouse
& Data Marts
Structured Data
Social Media Content Systems,
Files, Email
Websites
Unstructured Data
Big Data
Oracle Endeca Information Discovery Best platform for Unstructured Analytics
Endeca Server Hybrid Search/Analytical Database
Flexible Data Model
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 17
Oracle Endeca Information Discovery Understand the complete picture with context from any source.
Transactions
TxnID ProductI
D Category
Amoun
t
12324 506 Mountain
Bike 499
12325 507 Road Bike 1399
BI Star Schemas
Metrics: Margin = Sales - Cost, …
Dimensions: Customer, Product, …
“The new 506 from
Acme is a solid road
bike. 3.5 stars.”
Websites
Product Reviews
“Thinking about buying a
new road bike. Anyone
know anything about the
Acme 506?”
Social Media
Customer Comments Enterprise Applications
Unstructured Text Fields
“Customer reported
receiving wheel with
bent spokes…”
Marketing Strategy
Document
Chapter 1. …
Enterprise Content System
MS Office Documents, Internal Notes
“Why did sales fall?
Was it bad reviews? An
unsuccessful marketing
campaign? Quality
issues?”
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 19
Unstructured Analytics
Oracle Endeca Information Discovery
Benefits
– Unprecedented Information Visibility
– Leverage Existing BI Investments
– Self-Service Data Discovery
– Reduced IT Costs, Better Business Decisions
Unique Features
– Contextual Search, Navigation, Analytics
– Dynamic Data and Metadata
– Content Acquisition and Text Enrichment
– In-Memory Performance
Rapid, intuitive exploration and analysis of data
from any combination of structured and unstructured sources
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 20
Questions