Endless Jewelry LookBook 2014

ENDLESSLookBook Magazine 2014

endless jewelry - affordable luxury for modern womEn of all ages

Endless Story

The story of Jesper Kasi

Nielsen

Behind the Scenes

Take a look at how we created our pictures

The LOOK of LOVE

Endless LookBook Spring Summer 2014

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ENDLESS INTRODUCTION

ENDLESS IN MARRAKECH

THE VOICE OF ENDLESS

An introduction from Jesper Nielsen to Endless

Jewelry including the background story

Take a closer look at the Endless photo session in

colourfull Marrakech, Morrocco

Carrie Haber has written the song

that captures the Endless Jewelry

spirit.

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THE ENDLESS COLLECTION

Take a look at the latest products in our col-

lections of combinable jewellery.

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Content 4 EDITORIALThe founder of Endless Jewelry talks about how and why Endless came to be.

8 LOOKBOOK 2014All about the new styles and colours from Endless Jewelry.

24 BEHIND THE SCENESA crew of 20 professionals went to Marrakech to shoot the Endless collection - take a look behind the scenes.

28 THE VOICE OF ENDLESSMeet the charming Maltese singer/songwriter Carrie Haber - the Endless voice.

30 THE ENDLESS WORLDProbably the fastest growing jewellery brand in the world - read the story.

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Jesper Nielsen, CEO of Endless Jewelry


CEO Jesper Nielsen is no ordinary businessman and he embodies the vision of Endless Jewelry

Welcome to Endless Jewelry

editorial

we stormed into more than 1000 stores in Germany, England and Italy.

In 2014 we are expanding dramati-cally in Europe and start up in the United States. The philosophy of friendliness we practice in End-less is protected from being sold to venture capitalists. In Endless Jewelry we will - indefinitely - con-tinue to believe the best in people and therefore we are now ready to see our customers in the eye - and say yes to everything they ask us.

thing is possible” and that we al-ways have to infuse a little extra love into our products and activi-ties that is needed to create pe-sonal relations with our customers and employees.

Leaving Pandora

In 2008 Pandora was sold to ven-ture capitalists and my part of the Pandora was subject to a manage-ment strategy that did not quite work with my personality, so I had to break with Pandora.

The start of Endless

In 2013 my family and I launched our own brand - Endless Jewelry - and we could immediately feel how much our customers had missed us. Within a few months

In 2003, Pandora was a completely unknown Danish jewellery brand. My family and I were the first who got the rights to sell the jewel-lery internationally and only a few years later we had created a turno-ver larger than a billion Danish kro-ner selling Pandora jewellery in 5 major European countries.

Growing very fast

As CEO, my way of growing an or-ganization in this fast pace, was simply to believe in the best of my people, celebrate life and create a family-like atmosphere within the organization, which could be felt all the way out to the customers.

Our approach to customers were from the beginning that “every-

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Endless JewelryLOOKBOOK 2014Have you ever seen a traditional lookbook? It contains a lot of pictures of the products in question - and not much more. So we de-cided to change that and make a LookBook Magazine instead. Why?

Because we believe that our customers de-serves a little more of everything. The full story of our jewellery, so to speak.

So we went to Marrakech with a large crew of photographers, stylists, make up artists and models. In order to capture the full spirit of Endless Jewelry - which is love, fun, friendship and much more. We hope you enjoy the pictures.

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STACK UP

BALANCE

BROWN GOLD

Try stacking three or four leather bracelets with and abundance of

charms - the look is stunning.

Black and grey leather brace-lets with a few selected charms

creates a great balanced look with a young touch.

Combine the raw brown leather bracelet with a range of golden charms to obtain a modern - yet classic - look.


ENDLESS POSSIBILITIES

Hundreds of different charms in plated rose gold, 18 carat gold, massive sterling silver and with real gemstones.

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Endless FriendshipTravelling with your best friend is part of Endless living. To share the best moments of you life with someone you love makes a difference. There is nothing better than collecting wonderful memories.


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MATCHING BRACELETS

CONTRASTS

WHITE LEATHER & CHARMS

With the all the different colours of our leather bracelets, you can easily match them with

the colours of your outfit.

Elegant nude leather combined with modern

orange creates a great contrast held together

by sterling silver charms.

Combine our white leather bracelet with our beautiful hanging charms and get a unique look and feel.


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MULTIMIX

MODERN

YELLOW SPRING

The deep purple bracelet is one of our favorites. We like to put on a mix

of charms - as many as possible.

One of this season’s colours will be yellow.

Take this seasons yellow colour and underline it with black to get a fresh and youthful expression.


GOLDEN GREEN

Our dusted green/grey bracelet looks really nice if you put on all gold charms.

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Endless AdventuresThe world is full of colours. Remember to bring the colours into your life too. In every aspect possible. With your family, your friends and maybe even your jewellery.

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AN EVENING OUT

HARMONY

HIGH CLASS

Dress up for a cocktail party, a dinner or another formal occasion - and Endless

Jewelry gives you that final touch.

Nude colours combined with a single bracelet and gold charms gives a subtle

harmonious look.

Going to a cocktail party or just celebrating with friends? This look fits everything.


BLACK IS BACK

Black leather and silver charms. A perfect style for urban elegance in the city.

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STRIPES

SUMMER OF LOVE

RELAXATION

The ability to mix two colours of

bracelets enhances and matches

the effect of a striped outfit.

What can we say? Sunshine, Summer and

Endless Jewelry.

Our large selection of coloured bracelets and charms enables you to find a mix that will match your outfit.


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Endless EverywhereYou can wear Endless Jewelry anywhere and everywhere - even underwater! Maybe not your first choice, but you can definetely wear it on holidays, at parties, with your friends and at work.

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BEHIND THE SCENES IN MARRAKECH


BEHIND THE SCENES IN MARRAKECH

We needed sunshine in order to make the pictures for our lookbooks and our TV com-mercial, and it was really cold and wet in Northern Europe. So we went with a team of photographers, models, make up artists, stylist and a lot of Endless Jewelry to col-ourful Marrakech in Morocco.

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Jo Dyson, our model from the UK, is getting ready for a

shot and trying out clothes with our clever stylist.

Shooting in the streets of Marrakech can be hard with

all the people and traffic. The police were after us a couple of times, but we managed to stay out of jail.

A lot of Endless bracelets ready to be shot - prepared

by our team in Denmark and Ger-many. Looking really great.

Preparing for at sunset shot on a beautiful rooftop in the

middle of the Medina was stressful. The sun sets really fast. But Danish model Emilia was as calm as a rock.

Jasmin, our model from Germany, is posing on a very

slim wall on a rooftop terrace get-ting ready for a shot.

We did not want to run out of make-up, so we brought

a lot. The receptionist at our hotel was truly fascinated, so we donated some of it to her, when we left.

The spirit on our team was really great. It shows in the

pictures. And how can you stop smiling when the sun is shining and the palm trees are everywhere?

With a water temperature of 10 degrees Celcius,

the underwater shots was quite challenging for both model and photographer.

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We wanted our own Endless song, so we searched around the world for an artist that we felt could cap-ture the spirit of Endless. We found Carrie Haber.

Carrie Haber is not very tall. But her small body is so full of energy that her spirit seems to fill even the largest of rooms. Her smile is radiant and her laughter is catchy, to say the least. Born and bred on the small island of Malta, she is now pursuing her singer/song-writer career in London, where she recently signed a publishing deal with Fairwood Music International.

Back in her homeland Carrie is a well-known artist and has had the opportunity to support major acts such as Bob Geldof and The Feel-ing, as well as being the feature act for a Sting ‘after party’. She won Best Songwriter and Best Female Artist at the Malta Music Awards in 2009. Shaun Grech, Life & Style Magazine, wrote, “Carrie is gifted with an amazing vocal range, ma-ture song-writing and piano play-ing skills…destined for success beyond our shores”.

Early in 2010 Carrie met Grammy award winning producer/engineer Steve Orchard. Steve has worked with the likes of Paul McCartney, Peter Gabriel, Travis, Goldfrapp, U2 and The Zombies. Steve pro-duced Carrie’s latest EP entitled LEO which was released in 2013 featuring songs I’d Rather Die, I Need a Distraction and Fisherman.

Carrie agreed to write and record a song for us that we could use for our TV commercials, on our web-site and at our parties, so togeth-er with her friend and co-writer Benson Taylor, she came up with “Right here, Right now (The End-less Song).”

You can listen to the song on our homepage - just click on the Be-hind the Scenes on the frontpage. You can alsoread more about Carrie on her own homepage: www.carriehaber.com

It was fun to write a song for Endless Jewelry trying to interpret the spirit of a com-pany that is fun, happy and very friendly...

The voice of Endless Jewelry


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GROWING FASTSince the beginning, in Spring 2013, End-less Jewelry has grown at an impressive speed. We are of course very happy that so many countries are interested in our jewellery, and we are pleased to inform you that many more will follow in 2014.

ENDLESS AROUND THE WORLD


EVENT TITLE 07ENDLESS COUNTRIESEndless Jewelry is currently sold in these countries: Germany, Italy, France, Spain, Holland, Belgium, Luxembourg, United Kingdom, Ireland, Lithuania, Czech Re-public, Austria, Switzerland and USA.

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J E W E L R Y

www.endlessjewelry.eu · www.endlessjewelry.us · facebook.com/endlessjewelry

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Endless Jewelry LookBook 2014