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E N E R G Y S T O R A G EINITIATIVE PROSPECTUS
A G R I O N O V E R V I E W
E N E R G Y S T O R A G E I N I T I AT I V E
OBJECTIVE STATEMENT
STRUCTURE: PLAYERS AND INITIATIVE ANATOMY
TIMELINE
SPONSORSHIP OPPORTUNITIES
ADDITIONAL AGRION PROGRAMS
INTERNATIONAL CONVENTIONS
AGRION PROJECTS
CONTACT
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CONTENTST A B L E O F
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AGR IONOVERVIEW
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AGRION is a global business network for energy, cleantech, and
corporate sustainability launched in 2006 in Paris, France. With
offices in San Francisco, New York, Paris and Beijing, and an inter-
national community of more than 200,000 industry professionals,
AGRION provides a platform for members to connect,
exchange ideas, and identify new business opportunities.
Each office hosts weekly onsite and online conferences to facilitate
face-to-face networking and online collaboration betwen industry
leaders. AGRION also hosts international conventions in Europe,
China, and the US. The AGRION website contains updated information
and reports about the energy markets and sustainability best
practices.
AGRION also launches, manages, and supports ventures and projects
in renewable energies, smart grid, EVS, energy efficiency, and
sustainability.
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E N E R G YS T O RAG EINITIATIVEOBJECTIVE STATEMENT
STRUCTURE: PLAYERS & INITIATIVE ANATOMY
TIMELINE
END GOALS
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OBJECTIVE STATEMENT
THE PROJECT
We all know that Energy Storage will be an essential brick in the energy transition
architecture and that many organizations, cities and states, in the USA and else-
where, have or are about to release Requests For Proposals for comprehensive
projects in the energy storage space.
Agrion is currently assembling the leading organizations who aim to invest in
energy storage in the years to come, either to avoid the risks inherent in black
outs or because they aim to regulate their consumption of energy and balance
their own production capabilities with that of the grid.
OBJECTIVE
The main objective of the Agrion Energy Storage Demonstration Project is to
demonstrate that Energy Storage Systems can:
1. Work effectively with high reliability, minimal energy losses and virtually no blackouts
2. Generate expected rewards, including energy and cost savings, and a significant
reduction in greenhouse gas emissions by consumers and prosumers (those who
produce energy for export),
3. Integrate seamlessly into the grid with most utilities throughout the world, and
4. Be economically financed and generate a positive return on investment.
THE DELIVERABLES
1. A Local Working Group
In the US we will assemble and manage an energy storage work group in New
York City and San Francisco; these working groups will be comprised of all catego-
ries of stakeholders: utilities, project developers, financers and regulators.
2. An International Working Group
Our American working groups will be connected with other work groups in other
major cities where Agrion has an office: Paris, Frankfurt, Beijing and Sao Paulo.
We will also plug to our website collaborative software that will allow members to
communicate and work together.
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3. An Agenda (made of local onsite and international meetings held online)
Sample of topics to be planned:
•Energy Storage: Method, Conditions of Success and Assessment
•Energy Storage Business Models: Financial conditions to make energy storage
•The Competences needed to manage a storage project
•The legal status of energy storage and the regime of responsibility
•Public Incentives and Subsidies
•The dynamic technology: What can we hope for today and what will we
have tomorrow (performances)
4. A White Paper: The Energy Storage Project Framework
•Made up thanks to a series of face to face meetings with the organizations. This
white paper will be the subject to an intensive and global press relation campaign.
5. The 50 Agrion Pioneering Projects
Identify the 50 spots in the world (and in America) which are best poised for a
profitable, useful, and satisfactory energy storage project and will be Agrion Pio-
neering projects.
6. Annual meetings held in New York, in the Bay Area, in Brussels and in Beijing,
in order to muster all stakeholders of Energy Storage.
RESOURCES
Resources will include:
•Agrion teams in San Francisco, New York, Paris, Frankfurt, Beijing and Sao Paulo
•Contribution of all the project stakeholders who will provide: technical know how,
technologies and intellectual property,
•A main sponsor (or sponsors), who will pay for project management and media
relations, and receive specific rights for the end-product and white paper in return.
THE STAKEHOLDERS
•Utilities
•Project Developers (energy storage)
•Organizations which need (or consider they need) to store energy
(hospitals, manufactures, large facilities, data centers, financial
institutions, Super Bowl Stadiums…)
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•Technology Developers
•Investors & banks
•Regulators and Public agencies
ROADMAP
February 2013: Agrion teams assemble stakeholders and sponsors in all loca-
tions where Agrion operates a community (San Francisco, New York, Paris, Frank-
furt, Beijing and Sao Paulo). Those professionals will be selected among promi-
nent companies and high profile start-ups.
We will also start reaching out to the international domestic mainstream media in
order to optimize our communication plan.
March 4th: Provide a comprehensive list of stakeholders who have joined the
working groups.In the same time our website and collaborative software will be
implemented and distributed in order to acquaint and exchange opinions and
materials.
March 4th to June 28th: Set up monthly meetings locally (4 meetings over the
course of the period) and 4 international online meetings.
June 20th: Our first big meeting is held in Beijing.
October 2013: Our first big meeting to be held in New York and San Francisco. On
this occasion we will publish our white paper “The Energy Storage Project Framework”.
COMMUNICATION & OUTREACH PLAN
Agrion is setting up a global communication plan:
•Optimize PR in professional and mainstream media
•Unveil the project at the Agrion New York Energy & Sustainability Summit (19 &
20 February 2013)
•Show project at Beijing Energy & Sustainability Summit (June 2013)
•Show project at Brussels Energy & Sustainability Summit @ the E.U. Parliament
(30 January 2013 + January 2014)
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OVERVIEW
The Energy Storage Initiative will have a broad range of goals that will
require an equally broad range of participants and contributors. The
level of participation by a network member will be a function of their
given role- and desired outcome.
SPONSORS (see pages 13 - 15)
Sponsors will fund roundtable meetings, private strategy sessions, and
initiative publications. They will be promoted in that capacity throughout
the Initiative and in convention all fashion of project sponors.
CONTRIBUTING ADVISORS
Contributing Advisors will include all those connected with the Initiative
who are not financial sponsors or direct project leads (the Core Initia-
tive Members). These will be all participants located remotely or only
able to contribute to the project in a non-material manner.
CORE INITIATIVE MEMBERS
Core Initiative Members will be the central drivers of the project’s
development. These will include the lead se firms, RFP designers,
financing firms, EPC leads, research consultants, regulatory compliance
consultants, technology consultants, and other positions essential in
seeing the project through completion. These will not include members
participating only for the intellectual or networking benefit of the
Initiative.
STRUCTURE: PLAYERS & INITIATIVE ANATOMY
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Initiative Initiation
SponsorshipDeadlines
ObjectivesEstablished
Major Benchmark Deadlines
Established
Team Creation
Team StructureFinalized
First CoreMember Meeting
Project DevelopmentRoundtable
RFP Design
RFP Release
Project SitingRoundtable
Project Technology Roundtable
Core MemberSiting &
TechnologyMeeting Project
ConstructionCommences
Project Completion
T I M E L I N E
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S P O N S -O R S H I PPAC K AG E S
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HERE ARE THE SPONSORSHIP PACKAGES FOR
THE AGRION ENERGY STORAGE INITIATIVE
All sponsorship packages subject to customization
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$ 9 9 , 0 0 0LEADERSHIP• Participation at all Energy Storage Project meetings, coctails, events
• Presenter information and business contact generation
• Driving influence over the specific Energy Storage Project’s programming and
deliverables
• Premier marketing recognition & corporate ownership and revenue rights from
the specific energy storage project
• Intellectual property rights to (company)-originated software and hardware
solutions resulting from the specific energy storage project
• Final decision-making authority on any RFP issued as part of the specific
energy storage project
EXPOSURE• 4 Keynote speeches at international conventions
• Sole presenter and VIP table (20 tickets) at Energy Storage Project Executive
Unveiling Event
• Featured priority panelist at desired roundtables and meetings around
specialized topics
• Promotion to database of over 400,000 targeted industry professionals
• Invitation to host AGRION at your location & propose topics
• Gold lead name tage recognition
BRAND VISIBILITY• Closing or introductory remarks in the Energy Storage white paper
• Lead recognition in all print, soft, and social media promotions
• Prominent display table + signage at all AGRION summits & specific events
• Full page color advertisement in print publications
• Business logo on website, press releases, e-newsletters, & event monitors
AGRION GOLD MEMBERSHIP + ACCESS TO GLOBAL NETWORK• One Year Gold AGRION Membershiop: Unlimited access for company (within a
given country) to all worldwide AGRION events and services
GOLD SPONSORSHIP
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$ 6 9 , 0 0 0LEADERSHIP• Participation at all Energy Storage Project meetings, coctails, events
• Presenter information and business generation
EXPOSURE• 1 Keynote speech at AGRION international convetion of choice
• VIP (10 tickets) at Energy Storage Project Unveiling Event
• 1 custom roundtable with closing remarks
• Speaking opportunity for relevant meetings
• Silver lead name tag recognition
BRAND VISIBILITY• Recognition in all print, soft, and social media promotions
• Signage at events
• 1/2 page color ad space in printed publications
• Business logo on website, press releases, e-newsletters, & event monitors
AGRION SILVER MEMBERSHIP + ACCESS TO GLOBAL NETWORK• One Year Silver AGRION Membership: Unlimited access for up to 5
employees to all worldwide AGRION events and services
SILVER SPONSORSHIP
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ADDITIONALA G R I O NPROGRAMS
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INTERNATIONAL CONVENTIONS
ENERGY & SUSTAINABILITY: EUROPEAN PROJECTS,
REGULATION AND INCENTIVES
January 30, 2013 | Brussels (Be)
•Energy Policies and Major European Projects: Solar, Wind and the Smart Grid
•Smart Cities and EVs
•Sustainability Regulations and Initiatives
www.agrion.org/Brussels2013
AGRION ENERGY & SUSTAINABILITY SUMMIT
February 19 & 20, 2013 | New York (NY)
www.agrion.org/new-york2013
SMART CITIES: REWARDS, CONSTRAINTS & INVESTMENTS
March 20 & 21, 2013 | San Francisco (CA)
www.agrion.org/Smart-Cities
ENERGY EFFICIENCY: SOLUTIONS, INVESTMENTS, SAVINGS
April 9 & 10, 2013 | New York (NY)
CHINA’S ENERGY FUTURE
June 12 & 13, 2013 | Beijing (CN)
WHAT IS THE FUTURE OF ENERGY FOR AMERICA?
June 19 & 20, 2013 | New York (NY)
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AGRION PROJECTSThere are two categories of Agrion projects:
1. Projects originated by Agrion for which we assemble a group of suppliers,
investors and entrepreneurs. We are the initiator, catalyst and investor. Once
the project has reached maturity, we systematically transfer its management to
the senior entrepreneurs involved.
2. Projects created and managed by others that Agrion supports by locating
partners, distributors and customers in all areas where we run a community.
Agrion acts as facilitator and accelerator.
Regardless of type, every project Agrion launches or supports will be global or
have global ambitions.
The current list of projects originated by Agrion:
THE AGRION MICROGRID DEMONSTRATION PROJECT
The Agrion Microgrid Demonstration Project was launched in September 2012 by
the Agrion San Francisco team in collaboration with over a dozen energy technology
providers including Panasonic, eMeter (Siemens), GE Energy, Xtreme Power,
Aclara, and PG&E. The aim is to build (and demonstrate) an international Micro-
grid application that will provide substantial rewards in energy savings, security,
and interoperability.
The companies and institutions currently involved in the Agrion Microgrid
Demonstration Project, include, but are not limited to: Aclara, Arup, California
Public Utilities Commission (CPUC), GE Energy, General Microgrids, Growing
Energy Labs Inc. (GELI), HOMER Energy, Horizon Energy, Joule Assets, Morrison
Foerster, New Energy and Industrial Development Organization (NEDO), Panasonic,
PG&E, San Francisco Department of Environment, Siemens, Silver Spring
Networks, SK Telecom Americas, Smart Grid Library, Trilliant, Versant, Viridity
Energy, and Xtreme Power.
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AGRION PANASIAN GRID
The Agrion community in Beijing is by far the fastest growing Agrion presence.
The Agrion PanAsian Grid is an example of grid optimization fit for the entire Asian
continent, with China serving as the operation and coordination center. The Agrion
PanAsian Grid is currently assembling industry leaders who play a major role in
the modernization of Asia’s electricity grid.
AGRION SMART CITY NETWORK
Agrion brings together the governing offices of six headquarter cities (San Fran-
cisco, New York, Paris, Beijing and Sao Paolo) in order to create the first global
network of sustainable cities. These six capitals constitute the core of the Agrion
Smart City Network, and we will rapidly aggregate other large agglomerations
around the world.
The aim of this network is to:
1. Define a Framework for Smart and Sustainable Cities
2. Share Best Practices & Lessons Learned
3. Launch Concrete Projects
The Agrion Smart City Network will thus be a project incubator with its city members
playing the role of testers, stakeholders, and users.
AGRION ENERGY STORAGE INITIATIVE
The largest utility companies are members of Agrion: RWE, EDF, E.On, ConEdison,
ENEL… All these companies work on energy storage, which is indispensable to
the integration of renewable energies into the grid. The Agrion Energy Storage
Initiative aims to accelerate the development of energy storage technologies and
drive market success by identifying storage and smart grid applications that will
contribute to the growth and progress of the energy sector.
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EV FLEET ACCELERATOR
Anyone who thinks EV adoption is not robust should pay attention to the potential
of professional fleets. The EV Fleet Accelerator program congregates fleet and
transportation managers of major companies and organizations who own and
manage professional fleets in order to encourage them to go electric. What
conditions are necessary to carry part or all of one’s fleet towards electric
vehicles? What models fit best with fleet managers? What is the ROI of electric
integration? This project will result in a white paper and a multi-language website
dedicated specifically to fleet and transportation managers.
THE AGRION ENERGY OPTIMIZER
The Agrion Energy Optimizer addresses one single, but powerful objective: produc-
ing more with less energy and/or with energy coming from alternative sources
including those that can be developed by the company itself. Microgrids, for
example, are an integral component of energy savings and management.
This project is made up of two components:
1. A Productivity Framework defining the best ways to save energy, and share
experiences on small power plant and microgrid solutions.
2. A web-based platform that ensures energy buyers that their energy consumption
and purchase prices are at the lowest possible rate.
Agrion is thus assembling energy buyers and “Chief Energy Officers” from the
largest manufacturers and service companies around the world in order to define
this framework, share experiences, and spotlight the technologies needed to get
the job done.
NET ZERO ENERGY BUILDING FRAMEWORK
Agrion is bringing together the facility owners and managers of some of the
largest sets of buildings in the world in order to define a framework for net zero
energy buildings.
The project is comprised of:
•Interviews
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•A White Paper
•Best Practices
•An Agrion Label
CLEANTECH INVESTMENT HUB
The Agrion Cleantech Investment Hub aims to identify investment opportunities
in the Cleantech industry, provide insights to assess such projects and help build
investment pools. This is a funnel dedicated to project sourcing, a collaboration
platform for stakeholders from the innovation sector, and alternatively, an invest-
ment vehicle. Agrion itself agrees to invest money in the projects selected and
developed. These projects will also take advantage of the Agrion Network. Agrion
teams help companies find customers, partners, and distributors in the major
markets where we run a business community.
TCS – TOMORROW’S CONSUMPTION STANDARD
Green Products, Waste Recovery, Recycling, Sustainable Supply Chains…Agrion
engages with several of the leading manufacturers and retailers to define a new
standard of consumption in the consumer market; a standard that will be
compatible with consumer satisfaction, corporate development and sustainability.
This project will result in a widely publicized white paper and an application (a
collaborative website) for producers, retailers and consumers contributing to the
implementation of this standard.
WHO DO WE ATTRACT?
The Agrion network is restricted to decision-makers, industry leaders, and estab-
lished professionals with interest and influence in the energy and sustainability
industries. Agrion vets every profile upon creation to ensure that all users are
high level and bring value to our communities.
As of June 2012, the Agrion network includes over 200,000 members.
Create your profile on www.agrion.org
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C O N TAC T
O U R O F F I C E SN E W YO R K
303 Fifth Avenue, Suite 1105
New York, NY 10016
Tel: +1 212 725 2550
S A N F R A N C I S C O
5 Third Street
San Francisco CA 94103
Tel: +1 415 882 4615
PA R I S
10, rue de Mercoeur
75011 Paris
Tel: +33 1 48 01 08 69
B E I J I N G
Xinyi Commercial Building
N° 3A Xinyijiayuan,
Chongwenmenwai
Chongwen District,
Beijing China 100062
F O R M O R E I N F O
