Energy Education Energy Education Strategy for 2012-2014 Program YearsStrategy for 2012-2014 Program Years

October 26, 2011October 26, 2011

Energy Education Energy Education Strategy for 2012-2014 Program YearsStrategy for 2012-2014 Program Years

October 26, 2011October 26, 2011

• Energy Education is delivered to customers during the enrollment and assessment process:

20-minute demonstration delivered by outreach personnel

Ways to Save EnergyWater ConservationGas and Electric Safety TipsOther Assistance ProgramsReading Your Energy BillETC..

OverviewOverview

Mission Statement – The 3E’sMission Statement – The 3E’s

The goal of Energy Education is to Evaluate customer needs and tailor the delivery of energy education for each household; Educate the household about the benefits of energy conservation practices, measures and program offerings and Engage the customer by assisting with enrollment in ESAP, as well as other services such as SCE’s Budget Assistant, Power Save Days and MyAccount

Study HallStudy Hall• Household Segmentation and High Usage Needs

Assessment Studies 8 customer segments identified 5 high use sub-groups

• Process Evaluation Enhance training curriculum Include soft skills training in workshop Conduct Webinars and Develop Certification

Tailoring the MessageTailoring the Message• Managing the message across all communication

channels The quality of Energy Education depends solely on

the expertise of outreach personnel

• CustomizationEducation can be shaped by theenergy use characteristics of the household

A Different ApproachA Different Approach• Continuing Education

Educational benefits accrue with each efficiency message communicated

Household vs. Head of Household approach

• One size does not fit allEducation must evolve to fit an increasingly technological world

New Lesson PlanNew Lesson Plan“Whole Household” Focus

Educate customers during all phases of participation

Extend the reach of Energy Education to the entire household

Multi-Platform Program MaterialsAddress different learning methodsLeverage technology-based solutionsKeeps the program fresh and innovative

Honors ClassHonors ClassEnhanced IOU Training Programs

Expanded topics related to energy conservation measures and practices

A focus on behavioral changes necessary to make energy efficiency a habit

Soft Skills TrainingCustomer Service Listening Skills Time Management

Understanding Learning MethodsUnderstanding Learning Methods

Text BooksText Books• Collateral materials must support a range of

processes designed to improve education:

Age-appropriate materials with an energy efficiency theme

Multi-media toolsHands-On approach

Demonstration materials recorded on CDs or DVDs

Leave behind multi-mediaPresentation can be viewed

by the entire household at their convenience

Audio Visual AidsAudio Visual Aids

Public AccessPublic AccessSingle web portal with access to interactive energy-efficiency themed materials

Indexed menu of resource materialLearn as you goContinuing education

3-Pronged Educational Approach3-Pronged Educational Approach

K - 12K - 12• Educating the customer throughout their

participation in the program will:Highlight the behavioral changes

necessary for an energy-efficient lifestyle

Achieve maximum energy savingsExtend the useful life of the products and services

received

The Primary ApproachThe Primary Approach• Customer households are educated during the

enrollment process

Benefits of energy conservation measures

Appliance and energy safety Breadth of assistance programs

available at the utility and statewide levels

Secondary EducationSecondary EducationAddressing individual household energy needs through technology-based solutions

•Tablet PC SolutionsStandardized energy efficiency message Customized messaging and checklist of household specific practicesAlso allows for the messaging to be

customized to the household’s energy needs

Report CardsReport Cards• Use of Segmentation Data to further refine

the delivery of Energy Education

High Energy UsageHigh Energy BurdenHigh Energy Insecurity

Class InstructionClass InstructionOperating instructions on all appliances and

information on other measures installed will be provided customers

Fact Sheets for each service offered through ESAP will be developed

Appliance maintenance remindersNew utility programsAnnouncementsEnergy efficiency practices

Continuation SchoolContinuation School

Class AssemblyClass Assembly• As IOUs enhance the suite of energy efficiency products and

services, the Energy Education guide content will be updated to include future utility offerings, as they become available

Homework…Homework…• Enhance Current Energy Education Curriculum

Design tools and develop strategies Integrate Process/Impact and High Use studies where possibleEnsure Energy education is designated as a stand alone

service available to all income-eligible customers

• Continue leveraging of technology-based solutionsKeep the Energy Education component of the program

current and innovative by seeking the most effective tools