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© 2003 - 2010 Austin Energy. All Rights Reserved 1
Austin Energy Web & Portal Services
Social Media Applications
Energy Efficiency Services
© 2003 - 2010 Austin Energy. All Rights Reserved 2
History In 2009, AE decided to employ Social
Media as a communications component.
Created AE pages on select sites: Twitter, Facebook, Posterous
Developed social media strategy and objectives.
Soft opening until April 2010, when we opened Twitter, Facebook to interaction with users
© 2003 - 2010 Austin Energy. All Rights Reserved 3
Background:
Social networking Web site where people meet to connect and share information, photos, videos with friends, family, others sharing mutual interests
Has passed other social networking sites as the most popular
100 million log on daily
© 2003 - 2010 Austin Energy. All Rights Reserved 4
Austin Energy on Facebook
AE uses Facebook “Pages” for businesses Have 118 fans, or “Likes”
An even split between Male & Female Ages 25-44: 57% 45-54: 18% 55+: 10%
Those who “like” AE’s site can post to our site, comment on our postings, or simply indicate that they “like” a posting.
© 2003 - 2010 Austin Energy. All Rights Reserved 5
Austin Energy on Facebook - cont’d
Types of postings: Upcoming events AE news items or industry news AE Programs General tips and information Photos, videos, links
© 2003 - 2010 Austin Energy. All Rights Reserved 6
© 2003 - 2010 Austin Energy. All Rights Reserved 7
AE Facebook Pages Austin Energy main page Austin Climate Protection Program Power Saver Green Building Customer Assistance Program Austin Energy Regional Science Festival
© 2003 - 2010 Austin Energy. All Rights Reserved 8
Format: Instant messaging in 140 characters or less Usually includes a link to relevant content
such as a news release or Web site with use of a URL shortener, such as bit.ly. (URL is included in the character count.)
Can also incorporate photos, videos, audio Users can follow each other, reply to
messages and “retweet” messages. More than 18 million adult users
© 2003 - 2010 Austin Energy. All Rights Reserved 9
© 2003 - 2010 Austin Energy. All Rights Reserved 10
Types of postings Industry news or updates, with links Special event Tweeting. May include
attached photos or other media depicting up-to-the-minute scene/info
Notice of speaking events or meetings AE presence at public events Services offered, how to contact Other announcements as determined
© 2003 - 2010 Austin Energy. All Rights Reserved 11
Posterous
Is a Blog site
Use to “storystream” interesting blogs or articles written by Austin Energy or others
May attach videos, photos Can link to Posterous from Facebook,
Twitter postings Photo galleries can reside here, and/or
Social Media Picasa, Facebook galleries
© 2003 - 2010 Austin Energy. All Rights Reserved 12
© 2003 - 2010 Austin Energy. All Rights Reserved 13
© 2003 - 2010 Austin Energy. All Rights Reserved 14
Social Media Posting Process Send request to
[email protected] Include link to relevant Web site with more
information for readers, if available If for Posterous, include blog or article for
posting. Photos or video a plus. Place in network
folder and send folder location along with request
Secure manager approval prior to submitting
© 2003 - 2010 Austin Energy. All Rights Reserved 15
Social Media Posting Process Once request is submitted, posting will
take place within 24 hours unless other schedule is requested
Material may also be reviewed by Corporate Communications and Web and Portal Services prior to posting
© 2003 - 2010 Austin Energy. All Rights Reserved 16
Analytics
Available for both Facebook and Twitter Number of clicks into links How many times posting is shared with
others Analysis of what types of postings are
most popular User demographics
© 2003 - 2010 Austin Energy. All Rights Reserved 17
Austin Energy Web & Portal Services
Social Media Applications
Energy Efficiency Services