Energy Saving Trust Annual Review 2006-07

Energy Saving Trust, 21 Dartmouth Street, London SW1H 9BP, 020 7222 0101, www.est.org.ukCO139 © Energy Saving Trust December 2007. E&OE

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Annual Review 2006-2007

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About us…• We are one of the UK's leading organisations

set up to mitigate the damaging effects ofclimate change.

• We aim to cut carbon emissions – a contributorto climate change - by promoting thesustainable and efficient use of energy.

• We are an independent, non-profit makingorganisation that acts as a bridge betweengovernment, consumers, trade, businesses,local authorities and the energy market.

• We provide impartial information and adviceand have a network of advice centres in theUK specifically designed to help consumerstake action to save energy.

ContentsStanding out from the crowd 4

Looking closer to home 6

Consumer 14

Local authorities and communities 18

Partnerships 22

New technology and innovation 32

So what next? 38

Delivering results 40

Financial figures 46

Board of directors 47

Our visionWe all need to believe that reducingcarbon is normal and part of adesirable lifestyle and that wastingenergy is socially unacceptable - not just financially unwise.

Annual Review 2006-07 47

Board of directorsEddie Hyams Non-executive Chairman, Energy Saving Trust

Philip Sellwood Chief Executive Officer, Energy Saving Trust

William MacDiarmid Director Energy Retail, Scottish Power

Gearoid Lane Managing Director, British Gas Business

Peter Hofman Director of Sustainable Future, EDF

Sir Ian McAllister Chairman, Carbon Trust

Peter Mather Country Head UK and Vice President Europe, BP Oil UK

Sir John Harman Chairman, Environment Agency

Dame Helena Shovelton Chief Executive, British Lung Foundation

Lesley Mason Non-executive director

Catherine Meredith MBE Non-executive director

Sir Simon Milton Leader of Westminster City Council

Mike Fairey Deputy Group Chief Executive, Lloyds TSB Group

Aziz Punja Company Secretary

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The problemMost people now know that climate change is aproblem, but often they don’t know what actionsto take to be part of the solution. Or they thinkthat the actions will be too difficult and expensive.

The solutionWith action by millions of people, the UK can deliver its ambitious climate change goals. We need ‘low carbon citizens’ to change behaviourand drive the shift to ‘low carbon technology’.

Our goals for 2010• Make the UK the global leader on

‘low carbon citizenship’.

• Support 10 million people in developing and delivering plans to reduce their carbon emissions.

• Promote the formation of energy servicecompanies in major cities.

• Save one million tonnes per year of carbon.

• Support into the market the key new lowcarbon technologies for individuals to useat home and transport.

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Our own research shows that people are struggling tofind information on energy saving products, renewablesand cleaner cars because they think they have to go to anumber of different sources – whether that is us, theirlocal council, energy company, installers, DIY or tradeassociations. And that’s not even factoring in the variedand often contradictory messaging in the media aboutclimate change. It’s not uncommon to see one paperpurporting the virtues of carbon off-setting, with anotherdismissing it. When you add in the vast choice of carbonreduction options available – such as energy efficiencymeasures, microgeneration, green tariffs and carbon off-setting, it’s not surprising that people are confused.

We are attempting to address the information void byoffering consumers a single, independent and trustedsource for all their energy saving advice andinformation. Part of this is about linking into householdbrands and groups that impact on large numbers ofconsumers. In 2007 we have strengthened our linkswith external groups of influence like the Women’sInstitute, the Church of England, O2 and otherconsumer brands to help ensure energy savingmessages filter into every part of our 60 million lives.However, there is still some way to go and we arelooking to work with the most environmentally focusedorganisations by helping them to verify and review theirenergy saving campaigns and offers. That way, we canall trust the information we see and receive, and changeour behaviours.

We are the leading organisation that provides theconsumer with free advice to help them to reducecarbon emissions. We do this via the web(www.energysavingtrust.org.uk) and our Energy SavingTrust advice centres (0800 512 012), as well as throughlocalised events. Last year we influenced the reductionof around six million tonnes in carbon savings, but we

believe that there is more we can do. We have come along way as an organisation since we were establishedfifteen years ago. Then our main objective was to raisepublic awareness of the link between energy use andclimate change. The debate has now moved on. Acrossthe world there is scientific consensus that man-madeclimate change exists and we are partly responsible forit. There isn’t a day that goes by when climate changeisn’t in the news and consequently the whole issue isnow much more prevalent in the public’s eye. Seizingthis window of opportunity is essential. Our goal is forall of us to adopt climate-friendly actions that becomepart of our everyday lives and move us towards aculture of environmental responsibility. The alternativescenario where climate change becomes yesterday’sissue – with ‘greenwash’ leaching it of all meaning –does not even bear thinking about.

4 Annual Review 2006-07

Standing out from the crowd – providing trusted, easy energy saving adviceEddie Hyams, Chairman, Energy Saving Trust

The recent rise in media coverage means publicawareness of climate change is high, but this doesnot in itself empower people to take action toreduce their carbon emissions.

We are the leadingorganisation that provides theconsumer withfree advice to helpthem to reducecarbon emissions.

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Philip’s aim is to widen the debate about climate changeand emphasise the impact and role energy efficiency hasto play. He holds the fundamental belief that saving theplanet begins at home.

An enthusiastic blogger (see www.carbonchallenge.typepad.com), Philip welcomes any opportunity todiscuss climate change issues and how each of us canhelp reduce carbon.

Do you feel that energy efficiency is starting tobe seen as an issue affecting communities?Communities – whether that is friends, family, or even‘virtual’ communities like Facebook, and MySpace – canhave a profound influence on people’s behaviour. I’msure all of us can remember a time when we’ve boughtsomething on the recommendation of a friend, orfamily member. Tapping into this will play an importantpart in helping to solve climate change issues. Thereason is quite simple: trust. People instinctively trusttheir friends and family. Conversely, they are lesstrusting of messages received from afar – such as thosefrom the Government.

Making climate change relevant and real for people isessential too. This sounds obvious – but sometimes it ismissed. For example, generic ‘one-size-fits-all’ adviceabout energy saving simply doesn’t have the sameresonance as advice which puts the issue on a local,and therefore personally engaging level. In Cambridge,for example, you have a number of thatchedproperties, which means that it would be pointless torecommend to these householders that they put a solarpanel on their roof!

We work with communities at every level – keeping themessages relevant and capitalising on the high profilestatus climate change currently has. No-one else hasthis reach.

Philip Sellwood has been Chief Executive of the EnergySaving Trust for four years. Before this, he worked inprivate equity, ran a wine-retailing business and servedas a ministerial adviser to the Home Office. He is alsocurrently non-executive director at the Improvementand Development Agency.

“Saving theplanet begins

at home... every

one of us can

and should make

a difference.”

Looking closer to homeAn interview with Chief Executive, Philip Sellwood, Energy Saving Trust

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What aspects of Government policy on climate change have most impressed you?The UK Government has taken a definite leadershipposition on the development of European tradingstandards, for example, helping firms such as retailersand manufacturers promote and develop energy savinglighting solutions. The Government has put anobligation on all major gas and electricity suppliers –through the Energy Efficiency Commitment – to providetheir customers with energy efficiency measures, withthe Carbon Emissions Reduction Target introducedfrom April 2008 set to deliver an investment of around£4.3 billion over three years.

But we know almost half of carbon emissions comefrom the home and transport – and currently we’re stillnot seeing 50 per cent of the solution being directed inthat area, by central or local government. For instance,the ‘stop-start’ commitment to providing grant supportfor domestic renewables such as wind or solar energyhas created problems for the renewable industry. Wewould welcome a permanent mechanism to reward theinstallation of microgeneration technologies like we seein countries such as Germany, Japan and the US.Fundamental to this is ensuring that energy companiespay the same unit value for energy exported back tothem. We think that this, combined with developingdecentralised energy systems, could see up to 40 percent of electricity generated by domestic renewables.Currently the total amount of energy generated by allrenewables (macro and micro) in the UK stands at only4.2 per cent.

What is decentralised energy?We manage two microgeneration grants schemes - the Low Carbon Buildings programme and theScottish Community Householder and RenewablesInitiative – on behalf of the Department for Business,Enterprise and Regulatory Reform and the ScottishGovernment respectively. These two schemes helphouseholders, communities and business takeadvantage of microgeneration.

Put simply, decentralised energy is produced in thehome or on a local level, whether that is using gas, oil or renewable sources. What we’re particularlyexcited about is the prospect of being able to powerour homes, using energy supplied by householdmicrogeneration – such as solar, combined heat andpower or ground source heat pumps. A key advantageof decentralised energy is that the power generated isproduced close to where it is used therefore meaningless energy is lost in transmission and distribution.

It would work alongside ‘smart-metering’ – an intervaland automated energy meter management system thatincorporates a permanent, highly visible consumerinterface so people can see at a glance their gas andelectricity usage and any electricity that they areproducing. Smart metering raises the visibility ofhousehold energy consumption and there is alreadyevidence from other countries, such as those inScandinavia, which demonstrates that they help peopleto cut their energy use particularly when supported byclear energy saving advice and information.

So smart metering could change how peopleuse energy in the home?Yes, and we believe that is an important step towardsus all becoming low carbon citizens. At the moment,people simply aren’t aware of their consumption andthe carbon that they produce. But, having smartmetering available in your own home, which providesvisible real time information on what you’re using orproducing, will facilitate greater engagement and helpchange people’s behaviour.

“We have to getindividuals andlocal authorities tosay yes to energyefficiency and makethem aware of howsignificant it is inthe fight againstclimate change.”

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How close are microgeneration and smartmetering technologies to being developed?All of these technologies exist – or are close to market.We shouldn’t be seduced by the idea that we’ve got towait for 20 years. This is not like hydrogen fuel ornuclear fusion. All of these technologies are here today– and as already iterated smart metering andmicrogeneration technologies are already available inseveral countries. It just requires firm support from theGovernment, for business to take up the mantle anddevelop and promote the technologies and, of course,a demand from consumers.

Looking at the response of local communitiesto the recent floods, is there anything that canserve as an example of how we should dealwith climate change? One of the most interesting lessons learned from theflooding is that it wasn’t central Government whostepped in to sort the problem out. It was acombination of local government, local services andlocal citizens who rose to the challenge to help theircommunities first survive and then to recover. I thinkthere’s a good message here – the UK nationalgovernments can set the policy framework, but climatechange solutions will be delivered locally by individualslike you and me – not from Westminster, Cardiff,Edinburgh or Belfast.

Is there any other way you’d like to see energyefficiency taken up at a local level?We already have very good examples. We workclosely on energy saving and renewable projects withlocal authorities through our advice network andPractical Help service – you can read more aboutthese later in this review! What we have found is thatsome local authorities, for example Southampton,Plymouth, Oxford, Woking and Kirklees amongstmany others are doing tremendously good things,such as building highly energy efficient housing,ensuring leisure centres and schools are properlyinsulated and where possible installingmicrogeneration technologies, as well as greeningtheir fleets – from refuse trucks to meals on wheels.We also want to see a more systematic use of publicfunds at local level to upgrade the nine million or sohomes in the UK that don’t have cavity wall insulation– one of the biggest energy saving measures that anyhomeowner can make with savings of £90 per year,for a typical home.

Local authorities employ 2.5 million people and buy£50 billion worth of equipment a year, so there aremassive opportunities through better procurement forthem to set an example to their residents on how to saveenergy. Rather than expecting a solution from GordonBrown or George Bush, the solutions to preventingclimate change are much closer to home.

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Going forward we are excited about the prospect ofworking with local government on setting carbonemissions reduction targets during the next round ofnegotiations on Local Area Agreements. This builds uponthe inclusion of two carbon emissions indicators in theimminent Local Government Performance Framework.

The first indicator involves calculating the emissionsfrom a Council’s ‘own estate’, i.e. the emissions thecouncil produces from its buildings and services. Thisarea is primarily managed by the Carbon Trust, butGreen Fleet Reviews, provided by the Energy SavingTrust, will assist local authorities to reduce emissionsfrom vehicle fleets. The second indicator, carbonemissions per capita from a local authority ‘area’, ismore challenging in two ways: first how to reach a fairbenchmark figure for ‘per capita carbon emissions’, i.e.carbon emissions produced by domestic, business andtransport activity among others; and second how to setachievable reduction targets for individual localauthorities based on their circumstances.

Through our Key Account Programme we will supportlocal authorities to take a strategic approach to carbonreduction in their area, looking beyond simply their ownestate. This will result in each participating localauthority implementing a sustainable energy or climatechange action plan which reaches across the breadth oflocal authority services and influence, thereforepositively contributing to the second PerformanceFramework indicator on area carbon emissions.

How is the Energy Saving Trust deliveringenergy saving advice to people at a local level?We’ve been managing a network of Energy EfficiencyAdvice Centres (EEACs) since 1993. These havesuccessfully provided people with advice on energyefficiency via the phone, face to face and increasinglythrough the web.

What we’ve seen over the last few years is increasingpublic demand for a one-stop shop that provides adviceon all energy saving matters: renewables, sustainabletransport and energy efficiency.

The new Energy Saving Trust advice centres are ourresponse to meeting these needs and also to thosechallenges laid down by Government and the ambitiouscarbon reduction targets that have been set for the UK.To put it simply, they offer people holistic energy savingadvice that is specific to their needs and on a local basis.To achieve this involves making sure everyone – fromlocal and regional government, policy makers,manufacturers and retailers to community groups,housing providers and businesses work together.

Over the last 18 months, we’ve been piloting EnergySaving Trust advice centres in Anglia, the North East andNorthern Ireland. The results have been excellent; we’veincreased our customer reach, achieved greater reductionsin carbon emissions and done it cost effectively.

Were the three pilot areas chosen for anyparticular reason?They were chosen to give us a representative exampleof the UK: rural and urban, large cities and small towns.We’re in talks with UK governments and regions todeliver full UK coverage within two years which wouldmean 21 new advice centres in total.

Whilst we want national consistency in terms of theadvice we give, we believe Energy Saving Trust advicecentres offer a unique opportunity to provide tailoredenergy saving advice that is specific to and optimisedfor the locality in which it is being delivered.

What about other stakeholders? How is their involvement growing?Commercial and non-commercial organisations are nowincreasingly aware of their environmental responsibilitiesand are helping to provide their customers with energyefficient products and services. We’re currently workingwith organisations as diverse as Procter & Gamble, Marks & Spencer, B&Q, the Church of England, Sky TV, the Women’s Institute and O2. We also have theCommunity Action for Energy programme involving3,500 members of faith and community groups. It’s really heartening to see these groups and largecorporate organisations coming together, and we believe

“The UK NationalGovernments canset the policyframework, butclimate changesolutions will bedelivered locally by individuals likeyou and me.”

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this is absolutely fundamental to our cause. All of thesegroups – be they corporate or community – have hugenational reach. As a result of these partnerships and thedevelopment of the local advice centres, we have anaspiration to reach 10 million consumers annually by2010. No-one else is this far forward with regard topartnership work.

What more do you think could be done toencourage organisations to promote energysaving to their customers?We know that there are a lot of organisations out therewho are keen to convey their energy saving credentials.We can help those that are truly committed by verifyingtheir statistics and providing them with supportingevidence. If we aren’t convinced that they have goodintentions we won’t support their activity. This processwill help ensure that they don’t get accused of'greenwash' and consumers know that as we’re involvedit is genuine energy saving. For non-commercialorganisations we can help them prepare content oradvise them on how best to reach their own members.For example, we have just started working with theTenants Participatory Advisory Service on their ‘everyaction counts’ campaign aimed at their 1,200 members. To ensure the greatest impact, we work with thoseorganisations that have a large national reach. For everyorganisation doing this, there are others who have notmade any commitment. We are here to give them thehelp and advice needed to get started. We have adedicated partnership team and communications team,who forge such relationships.

So are you hoping for some sort ofsnowball/domino effect?Yes. We’re seeing individual citizens starting to demand thattheir employers or membership organisations aren’t leftbehind on the climate change issue. One of the areaswhere Government could show more leadership is by givingpeople the right incentives to take action. For example,British Gas is working with about 50 local authorities on ascheme to offer council tax breaks for householders whointroduce energy efficiency measures. This is havingexcellent results and we think it’s something that theGovernment should encourage the Treasury to fund,especially when you consider over 60 per cent of homescontacted under this scheme took action – a fantasticconversion rate for a relatively small amount of investment.

The Energy Performance Certificates are potentially anexcellent way of engaging people. They should add tothe value of a property in the long term, as no one willwant to live in a place that costs an extra several hundredpounds a year more to run than necessary simply becauseit’s energy inefficient. Our own research has also shown –

despite some media stories to the contrary – that nearly50 per cent of people want to know how energyeffficient their home is.

Summing up, what have been the Energy SavingTrust’s major achievements since you took overand what are your key aims for the future?The biggest achievement is that we’re now clearly seenas the leading independent adviser offering energysaving advice to consumers – dealing with millions ofpeople annually.

No-one else has an ability to independently verifyenergy saving attributes of products and this yearwe’ve already supported numerous companies withour verification work.

Our aspiration to 2010 is threefold: firstly, to ensurethat every means possible is put in place to developlow-carbon citizens; secondly to ensure that the nextgeneration of low-carbon technology is brought intothe market place, whether that’s in lighting, heating orconsumer electronics; and, thirdly, to push forward –by working with the relevant organisations – consumeradvice that covers all of the key sustainability issues,like water conservation and household wastereduction. Our aim is to reach most of the UK’s 25million households so that being sustainable becomesnot just a marginal area of interest in people’s lives,but a normal everyday way of living.

The biggestachievement is thatwe’re now clearly seen as the leadingindependent adviseroffering energy savingadvice to consumers –dealing with millionsof people annually.

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Who we’re working with….

How much carbon have we saved?

Trade & SMEs 941,000 tC

Consumer3,729,000 tC

Local Authoritiesand Communities1,495,000 tC

Renewables 25,000 tC Transport 86,000 tC

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Neighbourhood watchOver the last 18 months, we have been piloting threeEnergy Saving Trust advice centres in Anglia, North EastEngland and Northern Ireland. These are in addition tothe 46 Energy Efficiency Advice Centres we manageacross the UK.

The Energy Saving Trust advice centres get localcommunities working together to facilitate low carbonlifestyles. As a response to the Government’s 2003Energy White Paper, commitment is sought from allcorners of a community – whether it is local andregional government, policy makers, housingproviders, manufacturers, retailers, businesses orcommunity groups.

An Energy Saving Trust advice centre therefore becomesa one-stop-shop for advice on energy efficiency,renewable energy and green transport. It raises localawareness; provides a focal point for initiatives; andhelps regions develop the infrastructure to make iteasier and cheaper for people to take positive energysaving action. It is a proactive service that successfullyreaches people where they are in their daily lives.

Our Energy Saving Trust advice centres are expected inWales and London by the end of 2007, following earlyinvestment from the Welsh Assembly Government andthe Mayor of London through the London DevelopmentAgency. The Scottish Government has agreed tosupport development work this year, with upgradedadvice services in Scotland planned for 2008. Full rollout of all 21 new local advice centres is then expectedby December 2008.

Save your 20%This year, the UK public has again been invited to ‘save their 20%’. The campaign, now two years old,encourages people to make a personal commitment to save energy in the home and transport. In 2005/6,our consumer campaign raised public awareness of the links between climate change and energy usage. For 2006/07, the organisation is encouraging people tocommit to their own energy saving action plan.

To pledge their 20 per cent, members of the public are directed to the Commit microsite:www.energysavingtrust.org.uk/commit.Visitors choose their preferred actions from a list of tenenergy saving measures, with the site’s energy savingcalculator working out when an estimated 20 per centreduction has been reached. We also send out supportivereminder emails over the following weeks to help drivethem to action.

The Commit website featured in all our marketing,advertising and partnership activity over the year,securing well over 100,000 commitments within thefirst 10 months of launch.


ConsumerFree information and advice to all

We work to raise consumer awareness of climate change and of theneed to save energy in order to reduce carbon dioxide emissions. Weencourage the adoption of energy saving measures through nationwidemarketing campaigns, which direct individuals to local advice centres (0800 512 012) and the website, www.energysavingtrust.org.uk

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Raising awareness and garnering actionduring Energy Saving WeekTo give the Commit campaign impetus, we set achallenge during our Energy Saving Week held in thelast week of October for people to visit the site, makean energy saving commitment, and pick a place in theUK that they would like to be saved from the effects ofclimate change.

Alongside this online campaign we also secured anumber of slots in national and local press, televisionand radio – in response to our ‘Habits of a lifetime’research report, which examined the UK's energy usinghabits. The whole week was a PR driven initiative whichresulted in awareness of the Energy Saving Trustreaching record levels and commits at their highestever. We received partner support and parliamentaryendorsement to give additional weight to the campaign.

Gauging green activityKnowing and caring about environmental issues is onething, but doing something about them is altogetherdifferent. Our Green Barometer is the first nationalindex of public opinion on green issues and tracksopinion on a quarterly basis. We promote this to mediaand stakeholders and it is delivered by our in-houseresearch and communications teams.

According to the Green Barometer, being seen to begreen is popular among 70 per cent of the UKpopulation. But, few people are making the necessarylifestyle changes – with 40 per cent doing nothing at all.

From the feedback, it seems that there’s a bigdifference between what we’re saying about climatechange and what we’re doing about it. Almost four inten of us are already taking a few small energy efficientmeasures. But, only four per cent have madesubstantial lifestyle changes.

Understanding people’s real-life attitudes andbehaviours towards energy saving will help us to shapeour future strategies and communications. No-one elsehas this level of independent insight on consumer viewson environmental issues.

Championing our causeOne of the ways we are championing our cause isthrough our Green Ambassadors.

We now have 24 Green Ambassadors from all walks oflife and areas of the UK. They act as advocates for usand our energy saving messages. Many of them haveengaged in activities in their local communities, advisedfriends and family about climate change and some haveeven acted as media spokespeople on our behalf.

Whilst people may not necessarily believe whatGovernment, their local authority or local retailer haveto say about energy saving – they probably will believeit if they hear this information from friends or family.Therefore, we are proud that our Green Ambassadorsare giving up their own time to spread the word aboutenergy saving for us.

Awareness and adviceOur independent status means we are trusted and widelyseen as the leading adviser on energy efficiency – dealingwith millions of energy savers annually.

Throughout last year, our marketing and PR campaignshave been focused on why it’s important we all makeour own personal energy saving commitment.

Figures show that cumulative individual action isalready making a significant difference to our modernlives and neighbourhoods. Over half a million peopleare now taking energy saving action as a result of ourmarketing and PR. These changes add up to astaggering 1.1 million tonnes of lifetime carbon savedin the last 12 months alone.


Consumer information and advice:www.energysavingtrust.org.uk or call 0800 512 012

Commit to save your 20%:www.energysavingtrust.org.uk/commit

“Over half amillion peopleare taking energysaving actions as a result ofEnergy SavingTrust activity.”

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Engaging a wide cross-section of the local communityhas to be one of the most exciting things about thework of the Energy Saving Trust advice centres pilotedacross three regions over the last 18 months.

Local advice centres get a whole community involved inand committed to sustainable energy projects. What’smore, they make it simpler to create tailored strategiesthat truly suit local energy needs. The right solution forthe right house, or community centre.

The local advice centres were trialled in Anglia, North EastEngland and Northern Ireland. Throughout the pilots, the advice centres worked on local energy efficiency,renewable energy and sustainable transport projects.

Boosting energy efficiency take-upIn each of the regions, sustainable energy initiativeswere promoted through channels like direct mail,outreach events, and local trade partnerships withcompanies including B&Q, Euronics and John Lewis.

As one of the most effective measures for reducinghousehold carbon emissions, each centre treated thepromotion of insulation as a priority. In the North Eastspecifically, market analysis revealed a high potential forcavity wall insulation. Hotspot areas were targeted bydirect mail promotions, resulting in 4,419 people havingcavity wall insulation installed as a result of advice.

Brokering region-wide strategic partnerships wasanother important ingredient. A business partnership inNorthern Ireland, for example, increased the availabilityof energy saving lighting after research showed thatfewer people were buying energy efficient bulbscompared to the rest of the UK.

In Anglia, the Energy Saving Trust advice centre createdtheir own ‘Village Green’ initiative to promote massadoption of energy saving measures to communities.The purpose was to jointly develop a programme ofactivities with the chosen community enabling them touse energy more efficiently and to generate their ownenergy from renewable sources.

Developing renewablesIn late 2005/6, the Department of Business, Enterpriseand Regulatory Reform started to fund the developmentof microgeneration supply chains in the three pilotEnergy Saving Trust advice centre areas – namely, the supply chains that enable individuals and smallbusinesses to generate zero or low-carbon heat andpower for their own needs.

As a result of the funding, showcase and study tourswere created around microgeneration in Anglia andNorthern Ireland. In the North East, there is importantwork going on to develop a local biomass installersupplier base.

Promoting sustainable transportIn each of the three regions, advice centres have cross-promoted sustainable transport options to individualsand transport partnerships have also been developed,including the Automobile Association (the AA) and theInstitute of Advanced Motoring.


Achieving local commitment… through local advice centres

The local advicecentres get a whole communityinvolved in andcommitted tosustainable energyprojects.

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Insulation measuresMrs Bell lives in a four bedroom semi-detached, oil fired central heating bungalow in Londonderry. She contacted the Northern Ireland Energy Saving Trustadvice centre as she thought that her home could bemore efficient and warmer.

Following her initial contact with the advice centreMrs Bell decided to install cavity wall insulation.Commenting on her house, Mrs Bell stated that “we always had a damp mustiness in one of ourbedrooms, the cavity wall insulation cured thisunpleasant problem and we noticed the improvedwarmness of our home almost immediately”.

Mrs Bell received a £150 grant from the Energy Efficiencylevy towards the cost of installing the cavity wallinsulation – an added incentive that will hopefullyencourage more people to consider both cavity wall andloft insulation as methods of saving energy – and money.

Cavity wall insulation is only one of the energy savingmeasures adopted by Mrs Bell as she also fitted acylinder jacket back in 1980. Another energy savingmeasure she is considering for the future is renewingand topping up her loft insulation.

Overall Mrs Bell is very happy with the work that hasbeen done; she stated that the changes made to herhome were not difficult and only took half a day.

Driving consumer transport advice forward in Scotland

As part of a pilot scheme, we developed and ran aconsumer eco-driving initiative on behalf of theScottish Government, aimed at raising awarenessamongst over 850,000 central belt commuters inScotland. Predominantly this was a poster led campaignsupported by PR initiatives on the radio.

Although the main aim was to raise awareness, we alsomeasured how effective this approach was inencouraging people to adopt eco-driving techniques.

Running such a campaign required us to use innovativeadvertising, PR and marketing techniques. The creativeused for the outdoor and press advertising took the styleof a yellow pages direct response advertisement. Weused over 130 billboard adverts on arterial routes, 300drive time 30 second radio adverts, 10 press adverts anda PR led launch event – driven by our team in Scotland –using Murray Walker as a celebrity spokesperson.

Coverage was secured on radio stations across centralScotland and our advice centres were on hand toprovide advice to responders and to send out eco-driving manuals, whilst our website was updated witheco driving information.

Post campaign research showed that 40 per cent ofdrivers were aware of the initiative with a doubling,from 15 to 34 per cent of those aware of eco-driving asa term after the campaign.


Impressive numbersThe feedback from the Energy Saving Trust advice centre pilots has been very positive.

2005/6A total of 97,513 people were advised on home energy efficiency – saving 172,411 tC lifetime. 23,790 consumers contacted their local advice centre about renewable energy or transport.

2006/7A total of 228,149 energy efficiency customers of which 31,031 received transport advice. This saved 266,080 tC lifetime (energy efficiency and renewables only)

The Energy Saving Trust advice centres delivered 1.5 more lifetime carbon savings in 2006/7 than they did the year before, with cost effectiveness measured at £12.22 tC for direct advice.

For 2007/8, the Energy Saving Trust has set a target of 1.25 million customers taking energy efficiency action.

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Community engagementRecent floods around the United Kingdom showed thatwhen it comes to large-scale environmental challenges,it’s local government, local services and local citizensthat help their communities to survive and recover.

Working with these audiences is a vital part of ourwork. Local authorities, in particular, have lots ofopportunities to show the rest of the community what’spossible through their leadership and procurement. Weencourage councils to request advice and support, andwork with them to develop services which are as energyefficient as possible. We do this in three direct ways:through the resources that we have developed tosupport the Nottingham Declaration, the ScottishClimate Change Declaration and the Welsh Declarationon Climate Change; through the Practical Help adviceand support service; and more intensively through thelocal authority key account programme, working todevelop bespoke climate change action plans for 30 local authorities in 2007/08.

We also deal directly with local community groups.Community Action for Energy (CAfE), for instance,assists residents with energy initiatives and ideas –

projects that will improve the warmth and comfort oftheir homes, save money, and help the environment. Community sector support will continue, with localadvice centres providing information, advice andtraining. In 2007/8, we aim to attract 2,500 enquiriesfrom local community groups, gain 1,000 new CAfEmembers, and provide outreach training and support to59 groups.

O2 Energy Saver FundThe O2 Energy Saver Fund – part of the ‘We’re in thistogether’ campaign – is an exciting new commercialventure that, for the first time, sees us generate revenuefrom private business to pay for local community energyefficiency projects.

A joint initiative between us and mobile networkoperator, O2, contributions are made to the fund by thecompany and also its customers when they recycle theirold phones, move to paperless billing, or upgrade theirmobile services whilst keeping their existing handsets. The idea is to save the energy used to manufacture anddistribute a new handset by persuading customers notto upgrade theirs at the end of their contracts. To putthis into perspective, O2 estimates that if every mobilephone owner in the UK delayed upgrading by one year,it would be the equivalent of taking 187,000 cars offthe road annually. Monthly tariff customers who chooseto delay will be offered alternatives like £100 free credit.On top of this, they can choose to donate £5 of theirfree credit to the O2 Energy Saver Fund. This is matchedby O2, bringing the total to £10. The O2 Energy SaverFund was created to assist people who would otherwisefind it difficult to install energy saving measures. Ittargets small communities of between 10 and 25households. And, successful applicants – who applied tothe fund between July and August 2007 – will be visitedby an energy team to assess specific needs and installmeasures like low energy light bulbs, draught proofing,cavity wall and loft insulation.


Local authorities and communitiesGaining local commitment to collective action

We encourage and support important sustainable energy projects inlocal communities across the UK. We are also helping local authoritiesdevelop robust climate change and sustainable energy strategieswhich are standardised across their regional activities.

“Recent floods around theUnited Kingdom showedthat,when it comes tolarge-scale environmentalchallenges, it is localgovernment,local servicesand local citizens that helptheir communities tosurvive and recover.”

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Nottingham DeclarationWe have been supporting and helping English localauthorities to sign up to the Nottingham Declaration, avoluntary pledge to address the issues of climate change– both locally and nationally.

Local councils have a crucial role to play in responding toenvironmental challenges and we have been helpingcommunity leaders motivate local communities to adoptmore energy-friendly lifestyles.

The declaration represents a broad statement ofcommitment to reduce climate change causing emissionsthat any council can make to its community. 114 newsignatories were added in 2006/7 (against a target of 29).And, to date, over 250 local authorities are representedon the declaration.

Once a local authority has signed the declaration they areencouraged to use the Nottingham Declaration ActionPack support resources, which give clear strategic directionon tackling climate change mitigation and adaptation.We are currently developing a second version of this actionpack in an exciting partnership with the IDeA, CarbonTrust, Local Government Association, UKCIP, EnvironmentAgency and Nottingham City Council.

For a Nottingham Declaration information pack, phone 0870 241 2089 or visitwww.energysavingtrust.org.uk/housingbuildings

Scottish Climate Change Declaration and Welsh Declaration on Climate ChangeA similar declaration is used in Scotland and Wales, with all 32 Scottish local authorities signing up to theScottish Climate Change Declaration and all 22 Welsh local authorities signing up to the Welsh Declaration onClimate Change.

For more information and resources related to ourScottish work, please visit:www.energysavingtrust.org.uk/scotland/scotland/local_authorities_housing_building_professionals

Assisting local authorities… through Practical HelpKeith Vontersch, project manager for the EnergySaving Trust’s Practical Help centre, tells us moreabout advising local authorities and housingassociations on all things green.

Made up of a dozen dedicated professionals, Practical Helpoffers a service that covers everything from advice oninsulating homes to persuading utility companies to becomemore energy efficient with their offer to consumers.

Councils can contact the Practical Help team by telephoneor email with any questions on sustainable energy. Keithexplains that the focus is mainly on promoting domesticenergy saving measures to help local authorities andhousing associations. “We are the first port of call for localauthorities and housing associations,” explains Keith. “Werun an enquiry service that provides general advice, and wevisit councils and housing associations to give presentationsand workshops about what is possible.”

“We work with councils and housing associations from allover the UK,” says Keith. “We invest up to two hours forany one enquiry, and focus on signposting local authoritiesto information that will encourage energy efficiency.”

“Our main focus here is on insulation. But, we might alsoadvise on how to put a wind turbine on someone’shouse.” The Practical Help team rarely goes into detailabout the technical aspects of modification, though.“That’s where the Energy Saving Trust Best Practice teamcomes in,” he says. “We are more about giving a strategicfocus to sustainable energy.”

Positive energyThe Practical Help team are also acting as consultants tolocal authority and housing associations, teaching themhow to approach energy services companies andpersuade them to adopt more energy efficient services.

Keith explains: “Instead of energy companies selling asmuch gas and electricity as possible to a customer, thefocus would be more on providing the appropriate levelof energy to a customer’s needs.”

Keith hopes housing associations will develop a businessmodel of their own, based on such principles, andpersuade energy companies in turn to sign up to it.

The bigger picture…for Practical HelpOur target was to achieve 3,850 enquiries to thePractical Help service during 2006/7. The actualnumber of enquiries totalled 4,518.


CAfE: Call 08701 261 444www.energysavingtrust.org.uk/cafe

Community Support: Call 08701 261 444www.energysavingtrust.org.uk/cafe/funding/support

Practical Help: Call 08701 241 2089www.energysavingtrust.org.uk/housingbuildings/localauthorities

Nottingham Declaration: Call 08701 241 2089www.energysavingtrust.org.uk/housingbuildings/nottinghamdeclaration

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Supporting sustainable energy…in local communities

Can microgeneration be a solution to improving localeconomies? We take a look at the GatehouseDevelopment Initiative in Dumfries and Galloway.

The Gatehouse of Fleet area in Dumfries and Gallowayrelies on agriculture, fishing, forestry and tourism asmajor sources of economic activity. The GatehouseDevelopment Initiative (GDI), which was set up to helpimprove the area’s prospects, aims to widen thiseconomic base.

The GDI believe this could be achieved through thedevelopment of wind turbines to allow Gatehouse toprofit from sale of electricity, using the plentiful localwind resources.

To test its theory, the GDI applied for funds from theScottish Community and Householder RenewablesInitiative (SCHRI) and European Leader+ programme,to fund a pilot wind turbine project in the area.

Organic energy for organic foodGDI’s idea was to purchase and install a wind turbine onlong-leased land owned by a local concern, whichwould use the turbine exclusively as a source of power.In return for this, the company would agree to makeregular payments to the GDI for any electricity used.

Ice cream and organic goods company CreamO’Galloway, based near Gatehouse of Fleet, agreed tohave the turbine installed on its grounds, which GDIpurchased from the Atlantic Orient Company. J Finlay &Son were employed to take care of the installation andoversee the project, while R Schiller consultants providedadvice on other sources of funding.

A smaller model turbine – the 50kW 15/50 – waschosen as this was deemed to be in keeping withCream O’Galloway’s green ethos and believed to beproportionate to its needs. Its annual yield wascalculated to be a minimum 65,250kWh per year,based on the expected average wind speed on site. This translates into carbon dioxide savings of more than28 tonnes per year, and an income of £7,500 annuallyfor a single turbine after all costs.

Educating local communities…Community Action for Energy (CAfE)

For Batheaston Primary School in Bath, installingrenewable energy technologies was as much abouteducation as it was about saving money and theenvironment.

In January 2006, the school applied for help from CAfE’ssupport panel – an Energy Saving Trust initiative. Theyhad been thinking about installing renewable energytechnologies in their building for a while: to save moneyon bills, to help the environment, and to engage andeducate pupils and staff about sustainable energy.

By contacting CAfE, the school was able to takeadvantage of a free 1.5 days worth of consultancy –something that would help them choose the rightsustainability approach and apply for suitable grants.Alastair McMahon was the community support panelexpert who visited Batheaston Primary and advised onthe project. As well as tackling energy efficiency directly,his recommended measures factored in opportunities toincrease local knowledge of energy saving, energy usageand energy generation.

With Alastair’s advice, Batheaston decided to make themain energy saving installation a solar photovoltaicsystem supported by wind and water-powered energy.It involved two types of photovoltaic cells on the roof,solar tubes for the hot water system, and a windturbine. They also installed an interactive water wheelto demonstrate how water can power light bulbs.

Along with a newly rewritten curriculum, whichencourages the use of renewable energy, the schoolbought equipment to use in class energy experiments:a solar fountain, and a bike that shows how energy canbe produced by cycle power.

“We’re ticking along great guns here at Batheaston,”project leader Jacquie Coulby revealed in a recentemail to the Energy Saving Trust. “It’s a great project,”agrees Alastair. “I’m really pleased to know we wereable to help.”


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We also work with a wide range of businesses providingthem with tailored fleet management advice to helpthem lower running costs, reduce environmental impactand enhance corporate social responsibility.

Helping people save energythrough our partners…

Investing in relationshipsOver the last 12 months, it is likely that you will haveseen at least one of the campaigns associated with ourhigh-profile partnerships.

In a busy media landscape, joint ventures like those withB&Q and the Ariel ‘Turn to 30’ campaign have helpedus to improve our brand visibility. We gain considerablebenefit from working with companies who as brandleaders are committed to positive environmental actionand have significant marketing, PR and advertisingpower. Likewise, the companies we work with benefitfrom having an environmental and importantly anindependent and verifiable endorsement from us.

More importantly though, investing in partnerships is ahuge step in creating the larger-scale awareness ofenergy efficiency required if we are to truly reach ourgoal of normalising energy saving behaviour. The ‘Turnto 30’ campaign alone reached millions of televisionviewers. So, this kind of work is a vital element for usmeeting our ambitious consumer contact targets –namely, three million direct consumer contacts and fivemillion people taking energy saving measures by 2010and turning to the Energy Saving Trust for help.

True collective responsibilityOver recent years, it has become increasingly clear thatenvironmental responsibility is a significant concern forUK businesses and organisations.

We believe that it is absolutely fundamental forcorporations and community groups – whether they arecommercial or non-commercial – to come together insupport of sustainable energy living in which energyefficiency is seen as an easy, normal part of everyday life.

Over the last year alone, we’ve worked on around 50different partnership projects, including joint ventureswith commercial companies (B&Q, cafédirect, Dixons,Honda, LG, Marks & Spencer, RAC, Sky, Tesco), andwork with non-commercial organisations like theWomen’s Institute and local faith groups. To beeffective, partnerships need to also be mutuallybeneficial. Recently our contact at DSGI whosebrands include Currys, PC World and Dixons.co.uk,summarised how the Energy Saving Trust has addedvalue to her organisation:

“The Energy Saving Trust’s independent nature andtheir expertise on energy efficiency has beenimportant to our business. Through Energy SavingRecommended labelling in the whites goods sectorwe have worked together to make it easier for theconsumer to take appropriate action. We lookforward to expanding this knowledge in to otherareas over the next year.” Clare Brine, CR & Community Manager.


PartnershipsImproving reach through joint ventures

We work with a wide range of organisations to deliver the energy efficiencymessage to a wider audience. Depending on the partner this can take manyforms including; joint or bespoke marketing and PR campaigns, verifyingenergy saving claims, providing statistics and facts, internal communicationssupport, and the implementation and promotion of our product certificationsscheme 'Energy Saving Recommended'.

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A perfect partnerPartnerships undoubtedly present a powerfulopportunity for us, but we always make sure that anyjoint partnership work is chosen carefully so that ourwork, values and objectives are never compromised.

With this in mind, we developed a three-stage processfor identifying potential partners. These conditions takeinto account the partner organisation’s perceived valuesand objectives, their target marketing audiences, andthe products or services that might lend themselves toenergy saving. We also look at the level of potentialreach to our end audiences and the type of messagingwe can convey.

In 2007/08 our aim is to increase the breadth of ouractivity with targeted partners. For example, this mightinclude working with a partner company to promoteenergy efficiency to their customers, such as we didwith Ariel and their ‘Turn to 30’ campaign – whilstcontinuing to promote Energy Saving Recommendedthrough a wide range of different partnerships.

Energy Saving RecommendedLooking out for the Energy Saving Recommended logois the quickest and easiest way to spot most energyefficient products on the market.

Under the scheme, only products that meet strict criteriaon energy efficiency can carry the logo. Criteria are setby an independent panel and reviewed on an ongoingbasis so that only the top 20 per cent of products canbe endorsed. We also test a percentage of productsannually to ensure they meet the required standards,so you can rest assured that where our logo is used,it’s one of the most energy efficient products available.

You will find the Energy Saving Recommended logoon a growing range of products including insulation,light bulbs and light fittings, boilers, heating controls,glazing, integrated digital televisions (IDTVs) andkitchen appliances like fridges, dishwashers andwashing machines.

A sure sign for the environment – promoting Energy Saving Recommendedthrough partnerships For 2006/7, we had a target to agree 30 partnershipsto promote Energy Saving Recommended. In actuality,34 partnerships were reached.

The work achieved through the Energy SavingRecommended scheme spans the supply chain, whichmeans working with manufacturers to produce and setstandards for energy saving products and working withretailers to stock, promote and easily identify theseproducts to the consumer.

As the examples below illustrate the Energy SavingRecommended logo is used by a growing numbers ofpartners and it’s just as credible with customers, withnearly one in two recognising the logo.

If you want support for an existing campaign or plannedactivity then please contact Frances Galvanoni in ourPartnership team on 020 7222 0101 – or call our mediahotline on 020 7227 0398.


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It’s hard to believe that our partnership withProcter & Gamble – owners of the Ariel washingbrand – only began as recently as April 2006.

Around this time, the manufacturer had asked us tosupport an energy saving campaign based on peopleturning their washing machines down to 30° when theyused them. The company’s ‘Turn to 30’ claims wererigorously tested by an independent test house and anagreement followed positioning Ariel as a ‘proudsupporter of the Energy Saving Trust’. As a direct resultof the success, Procter & Gamble approached us tosupport a second phase of marketing activity.

A model campaignFor this second phase, ‘Do a Good Turn’, Ariel enlistedthe support of supermodel, Helena Christensen – well-known for her green credentials. A greater mediaspend was agreed, as well as plans for a wider rangeof media channels.

Again, our presence was prominent. Our logo andmessages featured in television commercials, on productpackaging, in consumer lifestyle advertorials, in a mediapartnership with The Times, and on Ariel’s website.The 2007 joint venture incorporated a shopping centreroadshow, with our ‘energy doctors’ on hand to givetips and offer free energy audits. The ‘Do a Good Turn’stand took the form of a sustainable house designed byChanging Rooms star and eco designer, Oliver Heath.

For more on the ‘Turn to 30’ campaign, why not checkout the Ariel website, www.doagoodturn.co.uk.


Reaching large-scale audiences…through the Ariel ‘Turn to 30’ campaign

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Developing closer relationships…With DIY retailer, B&QAt the beginning of 2006 we wanted to pilot a newapproach to partnerships. The objective was to engageone of our target organisations in more depth and helpto promote energy saving in the home to consumers.

B&Q was the first-choice partner for many reasons.There was no doubt of the company’s reach in theconsumer market place – with around 400 stores, fivemillion customers, 68,000 staff and £4 billion turnover.But, equally important was their strong corporate socialresponsibility credentials, plus the fact that stores werealready selling a large number of products that help tosave energy.

Following the successful pilot of a small scale jointinitiative, B&Q decided to execute an integrated marketingcampaign on energy efficiency with our involvement.

B&Q invested heavily into the campaign which featuredour contact details and information widely. In addition ouradvice network details were also featured and given theopportunity to operate in B&Q stores. It was a nationalcampaign airing in all UK regions on all terrestrial stations(ITV, C4, C5), plus some digital and satellite channels. There was an interactive 'press red' element on Sky whereviewers could go through to a separate screen, order theB&Q Energy Efficiency brochure, and go into a draw to wina wind turbine. The response to this was three times theamount which Sky had estimated. B&Q also produced alarge quantity of 20 page brochures heavily featuring theEnergy Saving Trust for distribution in press and in-store.There was a press advertising campaign element as well asPR featuring the B&Q CEO being interviewed.

Campaign tactics included: internet, press advertising, TV advertising, interactive TV, literature, POS, posters, stafftraining, EEAC participation, PR, direct mail, governmentlobbying event in parliament and radio coverage.

Exceeding all expectationsIn the long run, it became clear that everyone hadunderestimated the potential successes of such acampaign. Within the first month B&Q’s main productfocus in the campaign had become the fastest growinghighest revenue stream for them.

Of course, we also benefited from the partnership. Our logo and messages had been featured in over twomillion pounds worth of advertising; local authorityplanning departments were receiving a much heavierthan normal contact rate; and the website featured inadvertisements was receiving over double the expectednumber of hits.

B&Q also decided to add new energy saving products totheir range and agreed to future integrated marketingcampaigns. Energy efficiency has now become a coreelement of their business principles, and they are set towork with us again during our ‘community based’ EnergySaving Week in 2007, supporting ‘Home Improvers’ daytargeting DIY enthusiasts.

Getting people thinking…through the ‘We’re In ThisTogether’ initiative

We’re part of the ‘We're In This Together’ initiative, setup by former prime minister, Tony Blair, and the ClimateChange Group to inspire top brands to encourage theircustomers to reduce their carbon footprints.

As the top brands in question are B&Q, Barclaycard,British Gas, Marks & Spencer, O2, Royal & SunAlliance,Sky, and Tesco, it isn’t hard to imagine how many peoplecould be reached with environmental messages, andhow this could have a huge impact in reducing carbondioxide emissions.

'We're In This Together' stands by the motto ‘Doingsomething is easier than you think’. The initiative aimsto show consumers and brands how simple it is to joinin the fight against global warming. Its website,www.together.com, features a collection of some ofits affiliates’ bright ideas, including discounted energysaving light bulbs from Tesco and a digi-box from Skythat shuts itself down when not being used – as well asO2’s Energy Saver Fund.

WikigreeniaPerhaps what makes the 'We're In This Together'website so special is its interactivity. Much like thewebsite Wikipedia, it is a continual work-in-progressproject that invites members of the public to join in andcontribute to a growing pool of knowledge.

Visitors to the site are encouraged to calculate theirown carbon footprints, try one of their brand members’listed suggestions, and share their own ideas andexperiences of carbon reduction through the website’sforum. The Togetheriser function allows visitors to tracktheir own progress at cutting their emissions.


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Barclays – encouraging staff actionon climate change

Partnerships don’t always just involve working withcompanies to engage their customers on climatechange. Sometimes, it is just as effective to supportinternal communication projects – especially whenyou’re working with an organisation like Barclays whohave over 60,000 staff!

We supported Barclays in producing their Rough Guideto Energy Saving, which included our energy savingfacts and statistics – as well as our logo.

Barclays hope to expand this type of offering to theircustomers in the future – and we look forward tohelping and supporting them in anyway we can.In addition, we recently conducted a Green Fleet Reviewfor Barclays to help them improve the efficiency of theirbusiness fleet operation.

Helping businesses reduce fleetemissions and costs

Simple reasons to green your fleet The case for greening a fleet could not be simpler. It savescarbon, and it saves companies money. Our research showsthat a company with a fleet of 100 vehicles could besaving up to £90,000 a year by implementing green fleetpolicies, for example encouraging staff to choose cleanercars and to drive them more economically – and that’swithout even factoring in the environmental benefits.

We can offer organisations free green fleet reviews, whichprovide tailored fleet management consultancy advice tohelp lower running costs, reduce environmental impactand enhance corporate social responsibility.

Fleets of 50 or more vehicles, or 20 or more in Scotlandare eligible to sign up for a free review. For smallerbusinesses, we offer free consultancy advice via ourhotline number. In addition to the information andservices we provide directly, we highlight areas to considerwithin business relating to transport and travel, includingcar sharing, alternatives to your car and reducing fuelconsumption. Funded by the Department for Transportand the Scottish Government, green fleet reviews arecarried out by specialists with a wide spectrum ofexperience working with a range of fleets.

We also have useful resources, such as publications,case studies and joint media relations work that canhelp people understand more about greener vehiclesand efficient driving.

Additionally, in Scotland we can provide free travelplanning consultancy for organisations with a minimumof 50 employees and/or 10,000 visitors per year.

We believe that when it comes to improving roadcongestion and helping lower the associated wastedfuel costs, altering how people travel to work can havea major impact. People who drive to work most oftentake to the road during peak commuting hours,maximising congestion. So, whether it’s encouragingemployees to car share, cycle, walk to work or workfrom home, there are many ways for companies toreduce costs and their impact on the environment.

The bigger picture… for business fleetsWe set a 2006/7 target to engage with businessesoperating fleets totalling 90,000 vehicles. It surpassedthese targets engaging with business fleets totallingaround 108,000 vehicles.

A little ‘motorvation’ Motorvate – our green fleet membership club – isproving effective in helping businesses to reduce theirvehicle carbon emissions. Funded by the Departmentfor Transport, the club is designed for companies whohave gone through a green fleet review but want todo more.

Motorvate provides specialist advice, annual auditing ofvehicle emissions and opportunities to network andshare best practice with other members. Companies cantake advantage of two days free consultancy from fleetexperts. There is also an accreditation process, whichrecognises carbon reduction improvements throughbronze, silver and gold awards.

We are always looking for forward thinkingorganisations looking to improve their green credentialsand improve their bottom line.

Relating it back to the consumerProviding people with simple, easy to implement adviceon transport choices is an area of work we’re looking tomove into – especially given that around a quarter ofcarbon emissions in the UK come from road transport.

By working with business fleet operators and travelplanners we have learned what does and doesn’t workin terms of reducing emissions from transport. By simplifying this knowledge we have been able toadvise consumers via our Energy Saving Trust advicecentres on transport issues – whether that be on whichlower emission vehicle to drive, how to drive moreefficiently, or alternative transport options to using cars.


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Getting motorvated with NHS Blood and Transport (NHSBT)

Prompted by a joint desire to improve the efficiency ofits fleet and minimise its impact on the environment,the National Blood Service (NBS) turned to the EnergySaving Trust. A benchmark review of the NBS transportemissions and mileage for 2002/03 and 2003/04(September to August) was then conducted in 2004/05with our support.

Setting targetsMotorvate, the greener fleet certification scheme, setsthree-year targets for organisations to reduce fleetrelated carbon dioxide emissions. As a member ofMotorvate, organisations can look to reduce costs, andsend a positive signal to their staff and the fleet industry.

The NHSBT is responsible for optimising supply of blood,organs, plasma and tissue, and for raising the qualityand effectiveness of blood and transport services, withthe aim of saving and improving patients’ lives. NHSBToperates a fleet of approximately 525 vehicles, whichincludes vehicles over 3.5 tonnes. The fleet travels overeight million miles a year delivering the service.

Year-on-year savingsSince joining Motorvate, NHSBT has achieved a 12 percent reduction in carbon dioxide within three years,three per cent of which is attributed to mileagereduction. This has been achieved through an 18 percent reduction in mileage coupled with a further twoper cent saving from the use of five per cent biodieselacross 70 per cent of the fleet. This impressive reductionoccurred at the same time as fleet mileage reductions of15 per cent and the courier fleet by 11 per cent.

In addition to the reductions in mileage and emissions,NHSBT has made progress in the rationalisation of thefleet and the 2004/05 fleet list has fewer makes andmodels as well as fewer older vehicles.

John Lowden, National Fleet Controller, NHS Blood andTransplant, had this to say:

“We are proud of the results we have achieved inpartnership with the Energy Saving Trust – a 12 percent reduction in carbon dioxide emissions and 18 per cent reduction in mileage. The EnergySaving Trust helped us identify opportunities andset targets which put us at the top end ofprofessional fleet management.”

Plans for the futureNHSBT plan to move almost the entire fleet to 75 percent biodiesel; this will contribute to a full three percent reduction. The employment of more drivers andhot-seating of existing vehicles to extend availability willincrease mileage but it should be offset by the reductionin courier mileage.

2006 saw the culmination of a number of strategiesand initiatives, which have resulted in the completionof a robust five-year vehicle replacement programme.This ensured at least 20 per cent of the fleet werereplaced annually, resulting in driving down the averageage profile of the fleet, from a position five years agocalculated at 7.2 years, to a current, very creditableaverage vehicle age of 3.5 years across the entire fleet.


“We are committedto decreasing ourimpact on theenvironment whilstmaintaining andimproving servicesto the public andcontinuously aim to increase costsavings.”

Fleet management advice/Green Fleet Reviews:Phone 0845 602 1425 or visitwww.energysavingtrust.org.uk/fleet/organisations

Motorvate: To find out more about Motorvate, phone ourtransport helpline on 0845 602 1425, or visitwww.energysavingtrust.org.uk/fleet/organisations/motorvate/

Travel Planning (Scotland only): Visitwww.energysavingtrust.org.uk/fleet/organisations/traveladvice/planyourtravel/

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Greening a fleet…with Edinburgh University

The university approached us for advice on how tomanage its fleet of vehicles in a way that wasgreen, fuel efficient and cost effective.

As one of the UK’s largest learning institutes, with a totalof 30,000 students and staff across 23 colleges, theUniversity of Edinburgh understandably has a substantialfleet of vehicles: more than 100, including cars, transitvans, and even a few tractors.

However, management of this fleet had room forimprovement in terms of efficiency and environmentalfriendliness, with no system in place for checking mileageor fuel consumption or monitoring individual vehicle anddriver performance.

On top of this, the university wanted to introduce poolcars for staff sharing, and needed some advice on thebest way to go about this.

Environmental co-ordinationWe sent an expert along to the university to offer somepractical advice and focus minds.

Since then, the university has updated its vehicle policyand appointed a fleet co-coordinator whose sole role is toensure that new guidelines are adhered to. Under theseguidelines, all relevant vehicle information must berecorded (for instance, mileage or any damage incurredthat might make it less safe or efficient to use), and staffmembers using a university vehicle are advised to attendtraining organised by Lothian and Borders police force.

The university also now recommends that all vehicles areleased, which means they are new, regularly serviced,and efficient. Staff members using university vehicles areroutinely updated on any changes to the policy or newguidelines introduced.

Additionally, targets have been set for a reduction in caruse for non-essential journeys and a network of regularsuppliers set up to make procurement smoother andensure better value for money. Five pool cars have beenintroduced across four sites.

Better efficiency, less moneyThanks to the above work, the university fleet now runsmore effectively, costs less and has reduced its impact onthe environment. The advice given by our expert alsohelped raise awareness among the university’s senior staffof the importance of good fleet management.

Fiona Simon, transport and parking manager for theuniversity, said: “The Energy Saving Trust consultantwas great. He was knowledgeable about thesubject and talked to all the relevant peopleinvolved. He produced a concise report for us veryquickly, identifying some key areas that neededmore work. We’ve really benefited from having anexpert look at our policy and practices as well asfrom the advice he gave us on improvements.”

“We’ve reallybenefited fromhaving an expertlook at our policyand practices as well as from theadvice he gave us on improvements.”

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Managing traffic… with Falkirk FC

When Falkirk Football and Athletic Club decidedto build a brand new modern stadium in theWestfield area, the local council agreed to fund iton one condition.

The condition was that they must implement acontingency plan to cover the travel needs of anincreased number of people on match days. With helpfrom us they were able to fulfil this obligation.

Given that each game attracts some 6,000 supporters,added to the 200 staff that use the stadium every day,match day traffic was potentially a big problem. Duringthe first few months of the stadium opening, there wereproblems caused by fans parking their cars nearby,clogging up the local roads.

A quality goalLogistically speaking, Falkirk had to protect parking spacefor local residents, address problems with congestion andstadium access, and raise awareness of different transportoptions among fans. In environmental terms, it sought topromote more sustainable modes of travel – for instance,through encouraging fans to share a car or usealternative modes of transport.

This challenge appears to have unleashed Falkirk FC’screativity (off the pitch!), and it has adopted severalinitiatives to help it fulfil its side of the bargain withthe council.

Game onA ‘green’ travel map is now available at the stadium andclub shops. This provides information on cycling andwalking routes to the stadium, and also details local busroutes. A website (www.falkirkfc.co.uk) has also been setup to provide information on how to get to the stadium.

A special bus service shuttles supporters to and frommatches. For those who insist on driving, an online car sharescheme is managed online at www.footballcarshare.com.The car park now runs on a permit-based system withextra supervision on match days.

Falkirk FC have sent out press releases to promote theircar share scheme and established an information serviceon Central FM radio.

Falkirk FC managing director George Craig said: “Theassistance we received from the Energy Saving Trust wasinvaluable as it allowed us to recruit a professional trafficconsultant to help us with a comprehensive trafficmanagement plan. Within days of appointing theconsultant we had a format in place that was easy tounderstand and implement.”

The Energy SavingTrust was invaluableas it allowed us torecruit a professionaltraffic consultant tohelp us with acomprehensive trafficmanagement plan.

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Building on minimum standards For more than 10 years, we have set energy efficiencystandards for house builders that go far beyond theminimum building regulations. They cover insulation, air-tightness, ventilation, space and hot water heating,lights and appliances; and currently stand at a 25 per centimprovement on building regulations – a level we believe ispractical and readily achievable by the majority of builders.

The Energy Saving Trust Best Practice for Housingprogramme is aimed at assisting building professionals tobuild and refurbish homes to higher standards. Throughout2006/07 we continued to promote standards above thecurrent Building Regulations in England, Northern Ireland,Wales and Scotland.

The last year has been a very successful one. We ran manyevents to promote the themes of the Best Practiceprogramme including some in partnership with externalorganisations having a professional interest in the activity.The programme also provided direct technical support to anumber of organisations looking to refurbish and build tohigher standards.

The number of people using our Best Practice serviceincreased to over 338,000. These interactions included thedistribution of publications, both in printed and electronicformat, technical enquiries and attendance at our events.

A major landmark for new build housing was thepublication of the Government’s Code for SustainableHomes. Towards the end of the year we were preparingtechnical guidance to help building professionals meet theenergy requirements for levels 3 to 6 of the Code whichrepresent increasingly higher energy efficiency standardsultimately culminating in zero carbon homes.

Renewables in buildingsWhilst making energy saving second nature in the UK isour primary aim, we recognise the important role up andcoming microgeneration technologies will play in allowingpeople to produce their own, emissions-free energy.Funding support for microgeneration technologies isavailable from a number of different sources, includinglocal authorities and energy suppliers. The Energy SavingTrust manages BERR’s Low Carbon Buildings programme.We also manage the Scottish Government’s ScottishCommunity and Householder Renewables Initiative (SCHRI)jointly with the Highlands and Islands Community EnergyCompany. We thus have an essential role in making thesetechnologies accessible to individuals and organisations.

Phase 1 of the Low Carbon Buildings programme offersmicrogeneration grants for householders, communityorganisations, schools, the public sector and businesses.

Launched on 1 April 2006, the programme replacedBERR’s Clear Skies and Solar PV programmes, which closedfor applications on the 31 March 2006. The new schemewill run over three years. It is UK-wide (apart from theChannel Islands and the Isle of Man), and willdemonstrate how energy efficiency and microgenerationcan work hand in hand to create low carbon buildings.

The technologies covered by the grants include solarphotovoltaics, wind turbines, small hydro, solar thermalhot water, ground source heat pumps, bio-energy andrenewable combined heat and power (CHP).


New technology and innovationSupporting low-carbon technology and infrastructure

We assist business in helping to bring next generation low-carbontechnology to the marketplace – for both housing and transport, whetherthat is energy efficient design and construction in building, providing grantsupport for the installation of microgeneration technologies or helpingthe infrastructure development for low-carbon vehicles.

Energy Saving Trust Best Practicefor Housing visit:www.energysavingtrust.org.uk/housingbuildings

or call 0845 120 7799

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Annual Review 2006-07 33Annual Review 2006-07 33

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Similarly the SCHRI offers grants, advice and projectsupport to assist the installation of new community andhousehold scale renewables in Scotland.

Piloting renewable energies as a tool to tackle fuel poverty onbehalf of the Scottish Government

Many low-income households in Scotland have no accessto the gas grid, and occupy “hard to treat” homeswhere only limited insulation can be installed. There is aneed for more innovative solutions to help them reducetheir fuel bills and we are currently managing a pilotproject for the Scottish Government to see if smallrenewable energy systems could be a solution.

For the pilot we picked households that had poorcentral heating and were off the gas network, with littleor no chance of being connected. We set aboutreplacing these systems with either environmentally-friendly heat pumps that draw their warmth from theground or the air or with carbon-neutral automatedwood boilers and stoves.

In with the newThe first phase of the pilot targeted social housing inthe Borders, Aberdeenshire, Moray, Fife, the Highlands,Skye and Orkney, with installations carried out mostly inFebruary and March 2007. A total of 56 homes werefitted with ground or air source heat pumps. To ensureobjectivity, research agency Clear Plan (UK) Ltd has beencommissioned by the Scottish Government to evaluatethe project. As part of the process of testing therenewable systems’ effectiveness, temperatures in eachadjusted home will be monitored, to see how warm andcomfortable they are. Energy bills before and afterimprovements will be compared in detail to determinewhat savings have been made.

Positive feedback Feedback from those in the social sector who benefitedfrom the scheme has been very positive. One householderin Auchertool, Fife, has reported a cost saving of about£20 per week after her heat pump was installed, andsays her house is much warmer. Another from theBorders was overjoyed to trade in the heartache ofmaintaining a coal fire for a modern, convenient heatpump. She said: “We had to go out every single nightfor coal and take out ashes every other day. We’re reallypleased with it. I feel very lucky.”

SCHRI:If you would like any of the application formsor other publications sent to you, or have anyother queries, phone the SCHRI Hotline on0800 138 8858 – or visit the website,http://www.energysavingtrust.org.uk/schri

Low Carbon Buildings programme:To find out more information about grantsand availability, please visit one of thefollowing websites:

Phase one is managed by the Energy SavingTrust on behalf of BERR and covershouseholders and medium and largemicrogeneration projects by public, not forprofit and commercial organisations.www.lowcarbonbuildings.org.uk

Phase two is managed by BRE and covers publicsector buildings (including schools, hospitals,housing associations and local authorities) andcharitable bodies.www.lowcarbonbuildingsphase2.org.uk

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Testing the viability of windpowerin multi-storey buildings…Scotland has lots of multi-storey buildings with high energy demand and poor thermalperformance. Could wind power play a role insupplying energy for this type of building?

To try and answer this question, Dr Tim Sharpe of theMackintosh School of Architecture (MEARU) at theGlasgow School of Art devised a pilot scheme to installa wind turbine on the Newberry Tower at the GlasgowSchool of Art. The aim was to demonstrate to thoseliving in high-rise buildings the viability and simplicity ofusing wind power to meet their energy demands.

Dr Sharpe approached several sources for funding forhis project, which cost a total of £26,000. Of thisamount, £10,000 was provided by the Scottish PowerGreen Energy Trust, while another £5,000 came fromGlasgow City Council. The remaining £11,000 wasfunded by the Scottish Government, through SCHRI.

This money was spent on grid improvement, design,construction, installation, and the wind turbine itself.MEARU contributed manpower and expertise by helpingwith the development, installation and monitoring ofthe project.

The fruits of Dr Sharpe and his team’s labours hasprovided Glaswegians with a working example in theheart of their city of how wind power can be harnessedon a high rise building. The turbine is being monitoredfor performance and environmental issues such as noise,vibration and its visual impact on local surroundings.When concluded, the data gleaned from this processwill be used to assess the suitability of wind turbinetechnology for Glasgow’s high-rise buildings, andwhether its adoption throughout the city is feasible.

Spreading the word…by supporting individualsA passionate advocate of energy saving,Tynedale’s Barry Clayton believes that we allhave a responsibility to reduce our impact on the environment.

Last year he applied for a Low Carbon Buildingsprogramme grant to install solar thermal panels on hishome. He was approved for a grant and the installationwas carried out swiftly and efficiently by a localaccredited tradesman.

Liquid petroleum gas was formerly the source of energyfor the heating and hot water in Barry’s house – anexpensive option. So, thanks to his new solar panels,which generated more than 550 hours of heat betweenthe summer and autumn of 2006, there was a decreaseof 35 per cent in gas use.

Great trees, small acornsBarry had his bungalow’s cavity walls filled and beefedup his loft insulation to ensure the house was as energyefficient as possible, allowing him to maximise theeffectiveness of his solar panels.

He has changed his habits and how he uses energy,now adopting a much more frugal, less appliance-reliantlifestyle. The tumble dryer has been ditched in favour ofhanging clothes outside to dry, weather permitting.And, when it gets cold he opts for an extra layer ofclothing rather than just turning up the heating. Thedishwasher is rarely used.

Our planet, our fightFor Barry, the onus of dealing with climate change lieson each and every one of us – something he is quick totell his friends and neighbours. Many are following hislead, and they too are beginning to save energy. Notonly that, but he is becoming well known in the localcommunity too, with his local newspaper – the HexhamCourant – having written a story about his energysaving exploits. He has also set up a group for like-minded people which will help raise the profile ofclimate change issues in his local community.

Doing nothing simply isn’t an option for Barry, whobelieves that continual action is essential to mitigatingthe impact of climate change. As always, he is looking toput his money where his mouth is, and wants to investin a wind turbine or solar PV panels in the near future.

Thanks to his newsolar panels...there was adecrease of 35 percent in gas use.

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Fuelling progress on the roads

Clean fuels and innovations in vehicle manufacturing –like new materials, more efficient engines and hybridtechnology – are already helping reduce emissions fromtransport. There have, however, always been obstaclesto adopting new eco-driving habits on the road.

Accelerating the availability of low carbon vehicles is animportant part of the Government's work to achieve itsenvironmental targets. As part of the Climate ChangeProgramme and Air Quality Strategy, we provided grantsin two key development areas.

1) Research and developmentResearch and development of new vehicle technologieshas always been expensive and risky for companies.The Low Carbon Research and Development Grantprogramme, funded by the Department for Transport,encourages organisations to explore and develop viablealternative technologies that can be brought intomainstream commercial markets.

2) Clean fuel refuelling and recharginginfrastructureHaving the right refuelling and recharging infrastructurein place is another key ingredient to success on theroads. Department for Transport grants are nowavailable to encourage organisations to install refuellingor recharging stations for alternative fuels: hydrogen,electric, E85 bioethanol and natural gas/biogas stations,as well as other non-traditional fuels.

In 2006/7, we funded a total of 39 new stations,including 27 electric vehicle recharging points, 11 E85bioethanol stations and one biogas station. In 2007/8,we plan to help support similar projects.

Accelerating theavailability of lowcarbon vehiclesis an important partof the Government'swork to achieve itsenvironmentaltargets.

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Other work we are involved in…

Energy Efficiency Partnership for Homes The aim of the Energy Efficiency Partnership for Homes(the Partnership) is to achieve energy efficiency in homesand alleviate fuel poverty through engaging cooperationand collaboration within the supply chain for energyefficient products and services. The Partnership has acomprehensive presence within all relevant industry andsocial sectors and provides an effective mechanism forcross-sector cooperation and joint delivery of energyefficiency initiatives.

We provide the Secretariat for the facilitating theoperation of the Partnership. The Secretariat teamcomprises the Partnership's Director (Mark Brown), Co-ordinator (David Weatherall) and two Assistant Co-ordinators (Lisa Matabaro and Emily Bacon).

The Partnership has over 750 partners, representing 425companies and organisations. Partners contribute hugelyand voluntarily to the work of the Partnership, with anin-kind contribution of time estimated at some £1.3million per year. This work involves some 85 differentstreams of work through 17 working groups. There areover 80 regular meetings of these groups per year and upto 20 workshops, seminars and other events. Some 20research projects are also commissioned per year. As Secretariat we are responsible for facilitating all theseactivities, as well as maintaining an active web presenceand publication of regular news bulletins.

Beyond the United Kingdom – our role withinthe European climate change agendaThe Energy Saving Trust formally took over the presidencyof EnR (the European Energy Network) from theNorwegian energy agency, Enova, at the network’sannual full meeting hosted in London on 6 and 7February 2007. Founded in 1991, EnR is a voluntarynetwork of leading European national energy agencieswhich now consists of 23 members. EnR seeks tostrengthen co-operation and the sharing of best practicebetween member agencies on all issues relevant tosustainable energy.


For more information aboutEnergy Efficiency Partnershipsfor Homes please visit:www.eeph.org.uk

The Partnershiphas over 750partners,representing 425companies andorganisations.

For more information about EnR:Contact Emilie Carmichael on 020 7654 2450 or email – [email protected] you can visit the EnR website: www.enr-network.org

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However, the agenda is moving on from “Is it happening?”and “What will be the effects?”. The agenda is now aboutreducing the emissions that cause climate change. Webelieve a critical component of achieving this is by helpingto lower the 50 per cent of UK carbon emissions which aredirectly caused by consumer actions and behaviours.

We are the biggest provider of awareness, advice andsupport to UK citizens on the energy issues they faceand the carbon emissions they are responsible for. Our activities in the last year will lead to more than400,000 tonnes of carbon emissions reduction. But thescale of the challenge of climate change is now so big,we need to do more. Our top priorities therefore are:

To scale up our citizen engagement work.Our unique local advice centres will act as the key driverof awareness and advice. Nationally we can do more,especially as increasing numbers of people use our web siteas their main information source.

Our role in home energy advice builds on years ofexperience. But for a typical household, the carbonemissions from travel are almost as big as those fromhome energy use. And there are major opportunities forbehavioural change to reduce transport emissions throughlow-carbon car purchase, eco-driving and model shift. We will seek to build on the Government's 'Act on CO2'campaign by making advice on transport a core part ofour citizen engagement work.

Individual decisions that affect energy use and carbonemissions are not made in isolation. Friends, family andthe local community are the biggest influencers of day today decisions, and more trusted than Government orbusiness. Working with communities is therefore asimportant for us as working with businesses. The growthin interest in climate change provides many new partnerswho are keen to take action. Our role is to provideencouragement, support and advice. We will work withlocal authorities to develop their role in leading localcommunity action to reduce carbon emissions. And wewill work with the voluntary sector, both through national partnerships with mass membership organisations andthrough supporting the work of grass roots projects.

To support the development of new carbonsaving technologies.This century could see a revolution in the role of thehome within the energy system. The traditional energysystem model is one of householders as passiverecipients of energy from remote sources through hugenetworks. But the microgeneration technology tochange all this is breaking through and can make amajor contribution to our energy needs and carbonemissions reduction. Through our advice network andwebsite we will provide clear and independent advice toUK citizens about the rapidly developing products andmarkets for microgeneration.

Microgeneration is not the only new technologythat will be needed. Existing energy savingtechnologies can deliver the Government's 2010targets for home energy efficiency.Current insulation, heating, glazing, lighting, appliancesand consumer electronics technologies are all far from themaximum possible efficiency. The longer term ambitiouscarbon emissions reduction targets will require new energysaving technologies. In particular, the target of zero carbonnew build for housing in England by 2016 sets out a clearvision for the sort of change that is needed. We will assist inbringing forward these new products, through clear analysisof the priorities, field trials and assistance to newtechnologies as they enter the market.

All our priorities lead in one direction – a continued focuson helping UK citizens to reduce their carbon emissions.We will do this through direct contact with individuals, by working with like-minded partners in business, thepublic sector, the voluntary sector and through evidence-based policy research.

Our existing activities form the single most cost effectivepart of the Climate Change Programme. However, we arenot complacent – we know that we need to do more if weare to change the energy using culture in UK society.Government needs to lead by example and to ensure thatthe policy framework encourages and rewards low carbonbehaviour. But Government ministers alone cannot win thebattle for hearts and minds in every home – that needsconsistent engagement by an independent organisation.We are committed to delivering that citizen engagement.

So what next?

Climate change is now firmly established as a key issue for publicconcern. This is reflected in the media, in business decisions,Government policy and in everyday conversations.

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Delivering results – 2006/07 emissions savings from Energy Saving Trust activities

OverviewThe Energy Saving Trust has successfully continued todeliver savings in carbon emissions through its range ofactivities across the consumer, local authority, trade,community and business (fleet manager and SME)audiences. Overall, we have stimulated annual carbonsavings of over 400,000 tC and lifetime savings of oversix million tC in 2006/07. The average cost effectiveness1

of lifetime carbon saved at £6 per tonne has beenmaintained at a similar level to the previous year.

The overall level of annual carbon savings achieved hasincreased compared to 2005/06, whereas the level oflifetime savings has slightly decreased. This is due to:

• Increasing impact in the consumer audience to achievebehavioural savings e.g. turning appliances off ofstandby, particularly through our website andadvertising activities. Behavioural savings are ascribeda short lifetime (one year) and therefore do notsignificantly contribute to lifetime savings.

• A lower level of impact in the local authority audiencedue to funding restrictions occurring during the yearand the resulting curtailment of some key localauthority support activities.

The consumer (household) audience is the main focus ofEnergy Saving Trust activities reaching directly throughour advice centres, the website and advertising activitiesor through local authorities, housing associations ortrade partners. The consumer audience accounts for over75 per cent of Energy Saving Trust annual carbon savingsand nearly 60 per cent of lifetime savings. The vastmajority of savings continue to be through energyefficiency actions by households although increasingimpact has been seen in renewables and transportactivities compared to last year.

ResultsIt is the aim of the Energy Saving Trust to undertake anevaluation to assess impact across the full range ofactivities. In 2006/07, the expenditure restrictions placedon the Energy Saving Trust resulted in the cancellationof planned evaluations for the Local Authority, Tradeand the Communities audiences. As a result, no impactassessment relating to activity in 2006/07 in these areashas been undertaken and an estimate of carbon savingsbased on previous evaluations and related performanceindicators for 2006/07 has been undertaken.

The table opposite provides a breakdown by audienceof the annual and lifetime carbon savings stimulated bythe Energy Saving Trust.

In addition to achieving carbon savings, the EnergySaving Trust has continued to deliver air qualityimprovements through its transport activities. Totallifetime savings of over 400 tonnes of NOx and nearly40 tonnes of particulates have been achieved mainlythrough fleet advice programmes to fleet managers.

The impact of our energy efficiency activities forms themajority of carbon savings achieved and measuresinstalled in households provide the most significantproportion. The breakdown of the types of the mainenergy efficiency measures that have been installed in2006/07 is as follows (see table opposite):


1 Cost effectiveness = total Energy Saving Trust funding fromGovernment divided by lifetime carbon saving

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Notes: *Consumer results are interim based on initial 2006/07 consumer survey phases.Includes savings from Consumer advice on renewables.


2006/07 Results

Annual Lifetime EST costCarbon Carbon effectivenessSaving Saving000 tC/a 000 tC £/tC lifetime

Energy EfficiencyConsumer* 323 3,729 £5Communities (incl LA’s) 53 1,495 £3Trade & SME’s 32 941 £3Total Energy Efficiency 407 6,165 £4

Renewables 1.3 25 £437

Transport 6.7 86 £45

Total EST 415 6,276 £6

2005/06 Results

Energy EfficiencyConsumer* 223 3,316 £5Communities (incl LA’s) 78 2,477 £3Trade & SME’s 29 885 £3Total Energy Efficiency 330 6,678 £4

Renewables 0.7 15 £825

Transport 3.8 49 £52

Total EST 334 6,742 £6

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Share of lifetime carbon savings by energy efficiency measure

36% Cavity wallinsulation

2% Energy SavingRecommended glazing

3% Behavioural changes (e.g. turning appliances off stand by)

3% Energy SavingRecommended appliances

6% Energy Saving Recommendedcondensing boiler

6% Heating controls

8% Energy Saving Recommended lighting

10% Otherinsulation measures

26%Loft insulation

This chart displays only results for main audiences of consumer, local authority/housing associations and trade – not communities and SME’s

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Transport lifetime carbon savings by programme/advice area

1% Refuelling andrecharging infrastructure

8% Reducingbusiness travel

33% Moreefficient vehicles

10% Travel plans Scotland

19% Fuelmonitoring

and targeting

29% Driver training


Renewables lifetime carbon savings by technology

5% Micro wind turbine

19% Solar thermal hot water

31% Ground sourceheat pump

0.3% Small scale hydro

20% Biomassheating systems

25% Solar photovoltaic

Note: All Fleet Advice programme savings (England and Scotland) are noted in blue text (Scotland accounts for eight per cent of fleet savings). R&R Infrastructure and Travel Plans Scotland programmes are denoted in black.

Although the impact in terms of carbon savings is significantly less, the analysis of the types of renewabletechnologies supported and the actions taken as a result of transport fleet advice programme are shown below:

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A key activity undertaken by our consumer advicecentres is the signposting of customers to the subsidiesand special offers available for the installation of energyefficiency measures under such schemes as the EnergyEfficiency Commitment (EEC), fuel poverty or localauthority schemes. The Energy Saving Trust is afundamental part of the infrastructure to guidecustomers to these schemes and in stimulating action;as such we provide benefits in two main ways:

• Reducing transaction costs in these schemes so thatmore savings can be delivered.

• Increasing the scope for savings by existing schemesby reaching customers who would not otherwiseparticipate.

The main findings from the audience evaluations thatwere undertaken in 2006/07 can be summarised as:

Consumer• Carbon saving impact has improved in both lifetime

and annual terms over 2005/06. The increase is partlydue to more households being reached but also anincrease in our effectiveness in conversion of advicegiven to actions taken.

• The two most popular measures undertaken byhouseholds due to Energy Saving Trust activities arethe fitting of energy saving light bulbs and influencingconsumer behaviour to adjust heating controls. Themost significant measures for delivering lifetimecarbon savings were cavity wall and loft insulationcontinuing the trend seen in 2005/06.

Business Advice to Transport Fleet Managers• The emissions saving per vehicle of ‘green fleet

reviews’ has shown a greater than four fold increasecompared to 2004/05. This equates to a four per centreduction on the carbon footprint of fleets in receiptof advice.

• The highest area of impact is changes to vehiclepurchase decisions by fleet managers followed bydriver training programmes.

Business Advice to Scottish SMEs• The awareness, interest and commitment to take

action on energy efficiency issues by SMEssubstantially increased as a result of Energy SavingTrust activities.

• 85 per cent of SMEs engaged by the programme havetaken some action on energy efficiency and over 80per cent were satisfied with the overall Energy SavingTrust service.

85 per cent of SMEsengaged by theprogramme havetaken some actionon energy efficiencyand over 80 percent were satisfiedwith the overallEnergy SavingTrust service.

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Outline MethodologyThe evaluation approach can be broadly differentiatedbetween activities that provide grants directly linked tomeasures or specific technologies and those that relateto activities of providing advice, building enablinginfrastructure or marketing.

For grant programmes, emission saving impact has beenassessed from knowledge of the specific measuresfunded and applying suitable annual and lifetime carbonsavings for each specific measure.

For advice/infrastructure/marketing programmes, mainly Consumer, Business Advice to SMEs (Scotlandonly) and Transport advice programmes in 2006/07,impact is assessed based on quantitative surveys of arepresentative sample of customers providinginformation on their actions and the specific measuresimplemented as a result of Energy Saving Trust activities.Suitable annual and lifetime carbon savings for eachspecific measure are applied on a measure by measurebasis, using published Defra assumptions for installedenergy efficiency measures. Where customers have usedmore than one Energy Saving Trust channel, this is takeninto account and a correction made to avoid the savingsbeing counted in more than one channel.

Attribution of emission reductions to Energy Saving Trustactivities has generally been assumed where respondentshave stated that the Energy Saving Trust has had someinfluence, or greater, in actions taking place toimplement measures. One exception is for advertisingand PR impact, for which only instances where theEnergy Saving Trust has been crucial in actions takingplace have the emission reductions been included.

Although the size and characteristics of the sample arechosen to be representative, it is a fact that the resultsfrom sample surveys do have a degree of variation fromyear to year and also can exhibit survey bias2. The activityarea that is most difficult to quantify is our impact fromconsumer advertising and PR and we are reliant onfeedback from a sample of the general public in theevaluation. Improvements in the general public surveyapproach in 2006/07 have been implemented, but weare not always able to reconcile the informationgathered from surveys across Energy Saving Trustaudiences with market data where this is available.

Wherever possible, we have made suitable adjustmentsto allow for any survey bias. Although this gives someuncertainty in the results, we believe it is vital tocontinue to include and seek to gain a furtherunderstanding of the impact of our marketing and PR,as it is the means by which we can reach out andinfluence the largest number of consumers.

The evaluation approach takes account of the timerequired from the point of advice provision to theinstallation of measures, particularly those that areinstalled in households. There is therefore a delay of upto six months in understanding the action that hastaken place as result of our advice activities. Theconsumer audience evaluation is undertaken in foursurvey waves and the 2006/07 results reported at thisstage are interim since the consumer audience resultsare based on the first two evaluation waves. The2005/06 results reported here have been updated toincorporate all evaluation survey waves.

In addition to quantitative surveys, small scale qualitativestudies are also commissioned to understand and probespecific issues identified through the quantitativesurveys. This informs and guides future surveys andprovides a means of identifying learnings throughunderstanding ‘how and why’ Energy Saving Trustactivities have impact.


2 Survey bias is where the respondents to a survey have a tendency toanswer in a manner they believe they are expected to, or give ananswer that reflects positively on them.

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Financial figuresThe Energy Saving Trust Limited Income 1993 – 2007

The Energy Saving Trust Limited Funding Analysis

DefraDfTDTiScottish ExecutiveMembership FeesOtherTotal

2007£000’s43,2277,81114,4698,35836968974,923

2006£000’s33,7109,9028,4816,08237195059,496

Year ended 31st March

The Energy Saving Trust Limited Summary of Net Assets

Fixed Assets

Current Assets:CashDebtors

Current Liabilities:Creditors

Net Current Assets

Net Assets

2007£000’s337

1,47611,36212,838

(9,030)(9,030)

3,808

4,145

2006£000’s519

1888,0318,219

(4,842)(4,842)

3,377

3,896

Year ended 31st March

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Documents

Energy Saving Trust Annual Review 2006-07