ENERGY STAR®

SALES ASSOCIATE TRAINING

Residential Light Fixtures

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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ENERGY STAR Sales Value

SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division . National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

Consumer awareness and desire for efficiency savings is high.• In 2007, more than 70% of households nationwide recognized the

ENERGY STAR label. • Of households that purchased ENERGY STAR products in the past year:

– More than 70% of them reported the label as influential to their purchasing decision.

– More than 80% of them reported they are likely to recommend ENERGY STAR products to friends.

• In 2007 alone, Americans—with the help of ENERGY STAR—saved $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

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Why Buy ENERGY STAR?

Save energy• ENERGY STAR qualified bulbs and fixtures use about

75% less energy and produce about 75% less heat than standard incandescent models.

High quality performance • ENERGY STAR qualified fixtures are designed around

the light source (GU-24 base), which:– Distributes light more evenly than standard fixtures– Provides the right fit so the bulb hides easily behind

the fixture glass

Save without sacrifice• Qualified light fixtures are available in hundreds of decorative styles—including

portable and hard-wired options.• Some models feature dimming, automatic daylight shut-off, and motion sensors.

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ENERGY STARLight Fixtures

Using a screw-base CFL in a standard fixture is not the same as choosing an ENERGY STAR qualified fixture for your home.

• Qualified light fixtures are typically purchased as a complete new fixture that includes the CFL bulb.

• Qualified light fixtures primarily use CFLs with a GU-24 "Twist and Lock" base, and distribute light more efficiently and evenly than standard fixtures.

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ENERGY STAR Light Fixture Applications

Outdoor yard, walkway, facade lighting

Portableliving, bedroomhome office

Close-to-Ceilinghallways, kitchens, baths

Wall Mountedbaths, living

Recessed living, kitchen, hallway

Hanging Fixturesfoyer, dining, kitchen

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ENERGY STAR Light Fixture Design

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Benefits of a qualified light fixture design:

• Designed for the light source:

– Correctly-sized bulb• No bulb sticking out below/above glass

– Appropriate type of glass • Frosted or opaque glass hides source

– Better distribution of light • No hotspots

• Easily-serviceable ballast– If the fixture needs servicing the ballast is

designed to be easily accessible

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ENERGY STAR Qualified Light Fixtures

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Qualified Indoor Fixtures:

• Use less energy Lower utility bills

• Excellent color rendering ( ≥80 CRI) Colors look natural

• “Dedicated” pin-based bulbs Longer bulb life

• Electronic ballast Flicker-free, no hum or buzz

• 2-year warranty Customer security

• Instant-on Customer satisfaction

• Laboratory verified Quality control

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Qualified Outdoor Fixtures:• Integral Photocell

− Auto shut-off during daylight hours

• Use less energy with CFLs or incandescent bulbs with a motion sensor

• Electronic ballast, instant-on (CFL)

• 2-year warranty—double the industry standard

• Laboratory verified

CFL

Motion-Sensing Incandescent

ENERGY STAR Qualified Light Fixtures

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100% Electricity

5 Watts Light[40%]

8 Watts Heat[60%]

100% Electricity

6 Watts Light[10%]

54 Watts Heat[90%]

13 Watt CFL

60 Watt

Incandescent

ENERGY STAR Light Fixtures: Less Heat, More Light

ENERGY STAR qualified light fixtures use pin-based CFL bulbs that generate significantly less heat and distribute light more efficiently than standard incandescent bulbs.

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The CFLs in an ENERGY STAR qualified light fixture only need to be changed once every 7 years on average, compared with an annual ladder-climb for incandescent light bulbs.

ENERGY STAR Light Fixtures: Longer Life

Change bulbs once every 9 years

Change bulbs once each year

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Fluorescent Lighting: Then and Now

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Then: Once was a source used only in linear fixtures and utility-type applications…Now: Includes bulbs compact enough to be used in functional and decorative fixtures in every room in the home.

Then: Once was a source that produced a poor color of light, sometimes called cold, harsh, “green” or “blue” light…Now: Available in soft warm colors that make all of the objects in a room appear just like they would under incandescent lighting

Then: Once was a source that always flickered for several seconds after turning on the switch, and buzzed when operating…Now: Available as “instant-start” (less than 1 sec) and operates quietly

Fluorescent Then

Fluorescent Now

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Saving Energy Helps Protect the Environment

FACT:

If every American home replaced their five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models, we would save close to $8 billion each year in energy costs, and prevent the greenhouse gases equivalent to the emissions from nearly 10 million cars.

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Saving Energy = Saving Money

• Replacing a home’s five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models can save $70 a year in electricity costs.

• The amount saved in energy costs throughout the product’s lifetime

more than makes up for any difference in the initial fixture cost.

ENERGY STAR qualified products use less energy and cost less to operate resulting in:

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ENERGY STAR Light Fixture Brands

Qualified brands include:

• Lithonia • Sea Gull• Osram Sylvania• Good Earth• Maxlite• Feit • American Fluorescent• GE

[Customize as appropriate]

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• Create Business Value– Differentiation

• Arm your staff with knowledge• Provide your customers products of choice

– Grow your customer base• Attract and retain customers—help your customers save money and watch

them keep coming back– Partner with ENERGY STAR and increase sales and customer loyalty by providing

energy savings and environmental benefits

• Create Social Value– Reducing energy use helps decelerate climate change by preventing greenhouse

gas emissions– Lower energy bills for consumers and businesses– Boost your brand’s environmental image

Why Sell ENERGY STAR?

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ENERGY STARLight Fixtures Overview

ENERGY STAR:The government-backed program dedicated to helping consumers save money and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified light fixtures and bulbs.

ENERGY STAR Qualified Light Fixtures:• Designed around compact fluorescent light sources for improved performance• Use about 75% less energy and than standard incandescent lighting• Qualified fixtures and bulbs produce 75% less heat than standard incandescent lighting—reducing home cooling demands • Use long-lasting CFLs that only need to be changed once every 7 years on average• Carry a two-year warranty—double the industry standard• Are available in hundreds of decorative styles

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout three main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits:• EASY: Access to all ENERGY STAR training materials and resources on your own.

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.

• RELEVANT: A location for collaboration and idea exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training