7/23/2019 Eng 105 Assignment #3 Fall 2014 (1)

http://slidepdf.com/reader/full/eng-105-assignment-3-fall-2014-1 1/1

ENG 1O5 B1/C1 Fall 2014

Essay #3 on Susan Bordo’s “Beauty (e! "s$o%ers t&e 'ale Body

5-6 pages, 1” margins, 12 pt. TNR font, double spaced

ML format

!irst "raft "ue# $ctober 22, 2%1&!inal "raft "ue# No'ember (, 2%1&

)ordo loo*s bac* to t+e +istor of ad'ertising t+e cultural genealog of t+e ads /0'e been

discussing” and or*s directl it+ t+e ads t+at prompted and ser'ed t+is c+apter in +er boo*.

T+ese images are a *e part of +er riting.

)ordo also spea*s directl to ou and in'ites ou into +er pro3ect# 4o t+e net time ou see a

"oc*ers or a aggar ad, t+in* of it not onl as an ad'ertisement for *+a*is but also as an

ad'ertisement for a certain notion of +at it means to be a man” # 7ou don0 t +a'e to be limited

to images of masculinit but as ou reread t+e essa and prepare for t+is riting assignment,

*eep our ee out for ad'ertisements t+at come our a, ad'ertisements t+at seem perfect fort+in*ing along it+ )ordo.

8rite an essa in +ic+ ou ta*e up )ordo0s in'itation on a broader scale. 7ou ill be

 performing in-dept+ analsis of to to t+ree ads and de'eloping a co+esi'e argument about t+e

messages eplicit and implicit in t+em. 8+at are t+e strategies of presentation in t+e ads and +o

do t+ese tec+ni9ues function to con'e messages to t+e 'ieer: 7ou ill need to anal;e t+e

'isual r+etoric of t+e ads +ile draing connections beteen t+em in order to formulate a central

argument about representations of a certain product, gender, race, class, lifestle or ot+er

unifing feature in t+ese ads.

Resources#

 Everyday Writer  &t+ <d# =ritical Reading 1%5-112 and =onstructing rguments 126-1&5