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BIO & HNT
Company Introduction
2006.10.
COMPANY COMPANY PROFILE PROFILE
Company Outline Company Outline
Established Date
2005. 10. 6 Capital $ 300,000
Registration No.
215-86-76561Number of employees
10
Type of industry
R&D/ Trading C.E.O. Kwoen, Hyouk-il
C o m p a n y Bio & Hnt Inc.
#1701, Hyundai Topics, 44-3, Bangi-dong,
Songpa-gu, Seoul, KoreaAddress
T. 82-2-417-7922 www.bio-hnt.com
Branch office in L.A
4210 Via Arbolada #119 Los Angeles, CA 90042 USA
Laboratory 480 – 6, Goong-dong, Eusung-gu, Daejeon-shi, Korea
1ΒΙΟ & ΗΝΤ
Company HistoryCompany History
PresentPresent Bio Sensor Product Research and Mosquito Repellent (Being develoBio Sensor Product Research and Mosquito Repellent (Being developed) ped)
2006.08.072006.08.07 Set up branch corporation in Set up branch corporation in Los AngelesLos Angeles
2006.06.302006.06.30 Headquarter moved to current location (Headquarter moved to current location (BangiBangi--dong, dong, SongpaSongpa--gugu, Seoul), Seoul)
2006.03.022006.03.02 Trading department handling overseas businessTrading department handling overseas business openedopened
2005.11.4.2005.11.4. R&D center opened (R&D center opened (GoongGoong--dong, dong, EusungEusung--gugu, , DaejeonDaejeon--shishi))
2005.10.28.2005.10.28. Development services contract completed Development services contract completed (with Dr. O, Hyun(with Dr. O, Hyun--woo of woo of DaejeonDaejeon Biotechnology Research Institute)Biotechnology Research Institute)
2005.10.26.2005.10.26. Proceed Joint development project for bio sensor Proceed Joint development project for bio sensor
(with (with BundangBundang electronic components institute)electronic components institute)
2005.10.26.2005.10.26. Mosquito RepellentMosquito Repellent Development contract completed Development contract completed (with Dr. Park, (with Dr. Park, GyeGye--chungchung of University of of University of pennsylvaniapennsylvania))
2005.10.7.2005.10.7. Headquarter opened (Headquarter opened (ChamshilChamshil--dong, dong, SongpaSongpa--gugu, Seoul), Seoul)
2005.10.6.2005.10.6. Corporation EstablishedCorporation Established
2ΒΙΟ & ΗΝΤ
Organization ChartOrganization ChartCEO
:Kwoen, Hyouk-il
Planning Director :
Jin, Seo-yong
Development Director: Park, Gye-chung
Auditor
Marketing Dept.
Sales Dept.
Trading Dept.
Accounting Dept.
General Affair
Development Dept.
(Team #1 & #2)
3ΒΙΟ & ΗΝΤ
Board of DirectorsBoard of Directors
Name Position Academic Background
Kwoen, Hyouk-il CEO Master of computer engineering, ISU
Park, Gye-chung Development Director Doctor of Entomology, SNU
Jin, Seo-yong Planning Director Master of Statistics, SNU
O, Hyun-woo Director of Research institute Doctor of Entomology, SNU
Sung, Kee-joo Chief of LA branch office Bachelor of accounting, ISU
Lee, Sang-ho CFOBachelor of accounting,
Kyung-buk University
CEO and Management
4ΒΙΟ & ΗΝΤ
PRODUCT PRODUCT INFORMATION INFORMATION
Mosquito Repellent MarketMosquito Repellent Market
•• Innovative new product has not been developed in mosquito repellent market for 40 years.: Insect repellent and pharmaceutical company in US do not invest on the development of new repellent and focus on the development of generic products copying product with expired patent.
•• Demand for natural ingredient mosquito repellent: Increasing wealthy people, more consumers recognize the harmfulness of DEET in the era of wellbeing.
• Spread of mosquito disease: WHO announced that 2 million people among 6 billion world people would be yearly died of mosquito disease due to global warming.
(Japanese encephalitis , Malaria, Yellow fever,
Filariasis,Dengue fever)
Ingredients of BIO&HNT without any side effect of DEET can replace mosquito repellents of DEET in the market occupied by DEET products
• Massive market of mosquito repellent amounted 3 billion dollars
-> 50 million American users and 300 million users of world market
5ΒΙΟ & ΗΝΤ
What is DEET?What is DEET?- DEET is a chemical developed by the U.S. Army in 1946 - 92% of mosquito repellents in the world are made of DEET. - Demand increase for environmentally friendly products after
DEET is confirmed as a noxious chemical.
<< Side effects of DEET >>
• Case of DEET taker’s death reveal that DEET is a harmful chemical to human body. American pediatricians prohibit children and pregnant women from the use of DEET repellents.
• Left with DEET repellent for a long time, human brain can be injuriously affected. (Disrupts of cerebral nerve, Failure of memory, contemplative facultyand concentration )
• Applied directly to the skin, side effect like rash can be caused.
• If Deet repellent is applied to the skin, 7-10% would be absorbed. Children should use repellents below 10% density. Even adults must avoid over 30% thickened DEET repellent)
6ΒΙΟ & ΗΝΤ
Mosquito repellent of BIO & HNT (1)Mosquito repellent of BIO & HNT (1)
100% Natural ingredientContrasting to synthetic products, products of Bio & HNT are composed of environmentally friendly natural ingredients. As natural hormone, new repellents can be used for a long time without any side effects.
Eliminating mosquito marvelouslyMosquito repellent of BIO & HNT containing 3 kinds of natural ingredients eliminate mosquito highly effectively
Compare with other synthetic products, effective hours of new product of Bio & HNT is over one hour longer. No other products can be compared with this product in effective hours.
Compare with other natural products, effective hous of new product of Bio & HNT is kept remarkably longer. Effectiveness of new products maintained from 4 to 5 hours; however, other natural repellents can be used effectively within only one hour.
100% Natural ingredient
Remarkably long-lasting
7ΒΙΟ & ΗΝΤ
Mosquito repellent of BIO & HNT(2)Mosquito repellent of BIO & HNT(2)
- Easy to carry!! - Use it wherever and whenever you need it.- Spray it on body or clothing conveniently.
- Not required Refill & Battery !!- Electricity does not required!!- Only Repellent of BIO & HNT would be sufficient !!
- Compare to the production cost of DEET, Production cost of new ingredient is available at 10-20% level. Lowest production cost allows new products price competitiveness.
Price
Competitiveness!
Easy &
Convenient!!
No! Refill
No! Battery
8ΒΙΟ & ΗΝΤ
Comparison with competitorsComparison with competitors
Origin Company Product Chief ingredients Duration SizesUnit Price(USD)
Harmful compo-
nent
U.S. AVON Bug Guard Plus'
IR3535 4hours 4 oz $12.00 X
U.S. Johnson& Johnson
Off skin spray
DEET, Eucalyptus 4hours 150ML $ 3.65 O
U.S. 3M Ultrathon DEET, Acrylates terpolymer 3~4hours 2 oz $15.63 O
U.S. Homs, LLC.
BiteBlock Soybean Oil, Purified Water, Coconut Oil, Glycerin, Geranium Oil, Citric Acid, Lecithin, Sodium Bicarbonate and Vanillin
3~4hours 4 oz $ 8.99 X
U.S. Various Small Company
All Natural Catnip Shield
Catnip/ Cornmint/ Rosemary Oil 1~2hours 8 oz $14.95 X
New
Zealand
ECOMIST ECOMIST Mixture of pyrethrin Ⅰ& Ⅱ and cinerin Ⅰ& Ⅱ(kenyan mum type)
1~2hours 250ml $20.84 X
Japan Tajimaya Mosquito end
DEET, Pyrethrin 3~4hours 150ml(Liquid)
$18.76 O
9ΒΙΟ & ΗΝΤ
Comparison of effective hoursComparison of effective hoursActive ingredientActive ingredient DensityDensity Hours of effectiveness Hours of effectiveness
(min.)(min.)
DEETDEET 20%20% 150150--250250
Natural ingredient of Bio & HNTNatural ingredient of Bio & HNT 10%10% 200200--300300
DEETDEET 7%7% 5050--150150
Natural ingredient of Bio & HNTNatural ingredient of Bio & HNT 5%5% 150150--250250
IR3535 (synthesis)IR3535 (synthesis) 10%10% 4040--7070
CitronellaCitronella 10%10% 2020--3030
CitronellaCitronella 5%5% 1010--2020
Bath oil (AvonBath oil (Avon’’s)s) 10%10% 1010--2020
* Aecles: 3 ~ 4 hours and half
* Culex: 4 hours and half ~ 6 hours
* Anopbeles: 5 ~7 hours
Effective hours of Bio&hnt product(per mosquito types)
10ΒΙΟ & ΗΝΤ
CertificationsCertifications
Skin stimulation test report from KTRICI
FDA & CE
Permission for Medical supplies
(KFDA)
Inspection and test report from IHE
Eco Labelling
from KEPI
: 6 months would be required for FDA and CE certifications
: Korea Food & Drug Administration belonging to Ministry of Health and Welfare controls the safety of food & pharmaceuticals etc. Regard to natural mosquito repellent, permission from KFDA is indispensable. 4~6 months would be required.
: Institute of health and environment conducts test,inspection and research for food additive, food container, food packing, remained agrichemicals, meat, drinking water, hygienics according tomedicine, medical supplies, cosmetics, medical devices, drugs and Food Sanitation Act
: Korea Testing and Research Institute for Chemical Industry conducts quality inspection, test and research for chemical products, technical education, test for noxious chemical materials, issuing of certified testreport and testing agency business etc.
: Eco labelling from Korea Eco-Products Institute is essential for manufacturing and consuming of environmentally friendly products.Consumers can join the environmental preservation through the environmental information of product. Company can produce the products continuously on the basis of consumer’s demand for environmentally friendly products.
11ΒΙΟ & ΗΝΤ
Market ApproachMarket Approach
Sales strategySales strategy
The second half of 2006
The first half of 2007
The second half of 2007
- Apply for international patent- Obtain manufacturing equipment
- Build overseas sales network - Advertise regional exclusive sales agencies
- Install more manufacturing line- Acquire international patent and sales right
• Establish branch
office in U.S.
• Advertising and
making a catalogue
• Overseas marketing
planning
• Launch end products
• Announcement
for mosquito control
association
• Proceed thesis to be
published on Science
magazine
• Develop applied products
• Prepare for international
exhibition
• Advertising in overseas
market
• Register developed
products
• Attending international
exhibition
12ΒΙΟ & ΗΝΤ
Product
Mosquito repellent(Household Insecticide)
Price
Competitive cost in manufacturing
(less than 20% cost of Major companies)
Place- American Branch office
as a key position - Setting up
regional agents - Reinforcing Direct Sales
Promotion - Attending overseas
exhibition continuously - Effort for acquiring
Brand power- Sales network with
major distributors
4P Analysis
13ΒΙΟ & ΗΝΤ
SWOT Analysis for SWOT Analysis for Mosquito Repellent of BIO & HNTMosquito Repellent of BIO & HNT
Strength Weakness
Opportunity Threat
Developing innovative natural mosquito repellentOrganizing Key Management Acquiring foreign and domestic Venture Capital
Developing stage, No patent/CertificationsDifficulty in acquiring capitalDifficulty in drawing investment
Evasion, Threat, Interference and negative opinion from preexisting companiesLaunch and sale of natural mosquito repellents from other companies
Innovative natural mosquito repellentExploring the possibility of alliance with preexisting companies of DEET ingredient mosquito repellent Massive market size of Mosquito repellentsexpectation effect of Bio products worldwide
SO strategy : Strategy using strength for taking market opportunity (chosen by BIO & HNT)Acquiring capitals by sales of natural ingredient products to other companies Drawing investment by contacting foreign and domestic investing companies
14ΒΙΟ & ΗΝΤ
BIO & HNT Check ListBIO & HNT Check ListScheduleSchedule ContentsContents ReferenceReference
Continuous Promotion for domestic sales Contact Major distributor,
Military supply etc.
Aug.~Dec.Aug.~Dec.’’0606
Contact domestic investment companies Drawing investment
Nov.Nov.’’0606 Acquire various certifications and Mosquito repellent Data
Simultaneous progress
in US and Korea at first
Nov.~Dec.Nov.~Dec.’’0606 Apply for patent in US, Korea, Japan
and China(4 countries)
Simultaneous progress
in US and Korea at first
Oct.~Jan.Oct.~Jan.’’07 07 Search and acquisition of Manufacturing factory
Among three regions
(Korea, China, Southeast Asia)
Sep.~Dec.Sep.~Dec.’’0606 Search companies interested in Mosquito repellent
US centric and Worldwide
Dec.Dec.’’06~06~
Feb.Feb.’’0707
Meet companies interested in Mosquito repellent
Simultaneous progress in US, Japan and China at first
Sep.~Feb.Sep.~Feb.’’0707 Contact investment company continuously US, Japan, Singapore etc.
Feb.~Mar.Feb.~Mar.’’0707 Establish branch office in the U.S. - Drawing investment
- Foundation Establishment
for product sale
Apr.~May.Apr.~May.’’0707 Drawing investment from preexisting companies in Mosquito repellent market
Worldwide
15ΒΙΟ & ΗΝΤ
Schedule ChartSchedule Chart 20072007
Jul.Jul. Aug.Aug. Sep.Sep. Oct.Oct. Nov.Nov. Dec.Dec. Jan.Jan. Feb.Feb. Mar.Mar. Apr.Apr. May.May. Jun.Jun.
Building detail business strategy
Chemical charterization of active ingredient
Ingredient analysis and synthesis completed
Mosquito Repellent Test Data
Comparative analysis Data with preexisting products
Apply for various certifications
In Korea and the U.S.
Apply for patent in Korea and the U.S. (1 year required)
Meeting with Overseas Companies and Promotion
Meeting with Domestic Companies and Promotion
Search and establishment of manufacturing factory
Drawing investment
Establishment of branch office in the U.S.
16ΒΙΟ & ΗΝΤ
INVESTOR INVESTOR RELATION RELATION
American market size American market size
(Aromatics/Insecticides)(Aromatics/Insecticides)
YearYear Market SizeMarket Size
20002000 $ 1,789 million$ 1,789 million
20012001 $ 1,935 million$ 1,935 million
20022002 $ 1,962 million$ 1,962 million
20032003 $ 2,115 million$ 2,115 million
20042004 $ 2,417 million$ 2,417 million 0
500
1000
1500
2000
2500
3000
2000 2001 2002 2003 2004
Million $
• American aromatic and insecticide market has grown for 5 years in a low.
• Insecticide market is expected to be increased due to climate change in the southern states
(Euromonitor, 2005)
22ΒΙΟ & ΗΝΤ
Mosquito Repellent World Market Mosquito Repellent World Market
MarketMarketUser population User population
/year/yearUnit priceUnit price/1 person/1 person
Market size (U$)Market size (U$)
The U.S.The U.S. 50,000,00050,000,000 $10.00$10.00 $500,000,000$500,000,000
WorldWorld 300,000,000300,000,000 $10.00$10.00 $3,000,000,000$3,000,000,000
US market
World
23ΒΙΟ & ΗΝΤ
-Market entry-Product differenciation
-Product stabilization-Market expension
-Brand expansion-Product range increase
Bio& HNT Growth Milestone
-Competitive advantage acquisition
-Training development
resources
-Continuous growth-Motive power acquisition
1
2
3
4
5
24ΒΙΟ & ΗΝΤ
Yearly sales planYearly sales plan((ConsosiumConsosium formation)formation)
ContactContact 11stst YearYear 22ndnd YearYear 33rdrd YearYear 44thth YearYear 55thth YearYear
Branch office in the U.S.Branch office in the U.S.
Exterior of the U.S. Exterior of the U.S.
(Agent / Direct Sales)(Agent / Direct Sales)
TotalTotal
1471471131138787
525525 682682
612612 795795
887887
10341034
192192
11531153
13451345
250250
15001500
17501750
(US$ Million)
0
200
400
600
800
1000
1200
1400
1600
1800
1stYear
2ndYear
3rdYear
4thYear
5thYear
Exterior of the U.S.
Branch office in the U.S.
25ΒΙΟ & ΗΝΤ
Yearly sales planYearly sales plan(Launch own(Launch own--brand)brand)
ContactContact 11stst YearYear 22ndnd YearYear 33rdrd YearYear 44thth YearYear 55thth YearYear
Branch office in the U.S.Branch office in the U.S.
Exterior of the U.S. Exterior of the U.S.
(Agent / Direct Sales)(Agent / Direct Sales)
TotalTotal
14.714.711.311.38.78.7
17.517.5 22.722.7
26.226.2 34.034.0
29.529.5
44.244.2
19.219.2
38.438.4
57.657.6
25.025.0
50.050.0
75.075.0
(US$ Million)
0
10
20
30
40
50
60
70
80
1stYear
2ndYear
3rdYear
4thYear
5thYear
Exterior of the U.S.
Branch officein the U.S.
26ΒΙΟ & ΗΝΤ
MAP and AddressesMAP and Addresses
BIO & HNT INC.BIO & HNT INC.Seoul Head Office Seoul Head Office : :
#1701, Hyundai Topics Bldg., #1701, Hyundai Topics Bldg., 3333--4, 4, BangiBangi--dong, dong, SongpaSongpa--gugu, , Seoul, 138Seoul, 138--050, Korea 050, Korea
TEL : 82TEL : 82--22--417417--7922 7922 FAX : 82FAX : 82--22--417417--7923 7923
DeajeonDeajeon Research InstituteResearch Institute : :
# 480# 480--6, 6, KoongKoong--dong, dong, YooYoo--SungSung--gugu, , DaejeonDaejeon--sisi, Korea , Korea
BIO & HNT International INC.BIO & HNT International INC.
4210 Via 4210 Via ArboladaArbolada #119 #119 Los Angeles, CA 90042 Los Angeles, CA 90042
Tel : 1Tel : 1--323323--227227--1040 1040
27ΒΙΟ & ΗΝΤ
Thank youThank you