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E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner Global Managing Director INDICATA, Autorola Group Amsterdam – January 26, 2016

E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

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Page 1: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

E.N.G. Vehicle Remarketing 2016

The digital transformation: Used car retailperformance management 2.0

Jörg HöhnerGlobal Managing Director INDICATA, Autorola Group

Amsterdam – January 26, 2016

Page 2: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

NO TRIVIAL CHANGEMajor trends changing consumer buying patterns

The internet empowersconsumers

Smartphones and tabletsare game changers

Consumers take theirhomework seriously

Targeted researchresults influence buying

decisions

WWW

Page 3: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner
Page 4: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

In a time wheresupply and demandchanges faster thanever, data-driveninsights are vital todrive your usedvehicle business togrowth.

Page 5: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

ActionableMetrics &Insights

DATA-DRIVEN INSIGHTSMonitor real-time data to improve used car performance

Page 6: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

O E M• Improve market

transparancy• Monitor and optimise

dealer networkperformance

• Protect and increaseresidual values

• Analyse, manage andreduce risks

D E A L E R• Improve market

transparancy• Optimize used car

operations• Increase stock turn• Analyse, manage and

reduce risks

F L E E T• Improve market

transparancy• Live Portfolio Value

Analysis• Predict future residual

values• Analyse, manage and

reduce risks

DATA-DRIVEN INSIGHTSReal-time data to improve performance

Page 7: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

MARKET DAYSSUPPLY

PRICE TOMARKET

INVENTORYAGE

PRICINGSTRATEGY

STOCKTURN

DATA-DRIVEN INSIGHTSKPIs to guide used vehicle operations success

SHARE OVERFIRST PRICE/

MARKET

Page 8: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

MARKET DAYS SUPPLYMeasures the relationship between supply and demand today

120

SupplyTotal number of vehicles currently available

DemandAverage number of vehicles sold per day

60

Page 9: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

MARKET DAYS SUPPLYHow can Market Days Supply help protect residual values?

VolumeDistribution

PricingStrategy

Page 10: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

105 % 5% above Price to Market100 % Average Price to Market95 % 5 % below Price to Market

Nøgletal

PRICE TO MARKETAssess the price position of your inventory

Page 11: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

Price/Market

MDS

97 50100 74101 15099 217

Price/Market

MDS

101 6098 6095 60- -

Days instock1-30

31-6061-9091+

Typical Ideal

Inventory overview

PRICING STRATEGYKnow when Market Days Supply is in your favour

Page 12: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

Attractive carspriced too low

Identify network dealers whoconsistently price below the

market

Identify network dealerswithout “rational” pricing

strategy

Know when Market DaysSupply is in your favour

„Discount“ dealers Fresh inventorypriced lower than old

Attractive cars pricedtoo low

PRICING STRATEGYTop 3 dealer pricing strategies undermining profitabilty

Page 13: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

GERMAN PREMIUMMANUFACTURER

JAPANESE VOLUMEMANUFACTURER

EUROPEAN VOLUMEMANUFACTURER

1 - 3 0 d a y s

3 1 - 6 0 d a y s

6 1 - 9 0 d a y s

9 1 + d a y s

INVENTORY AGEMinimize the profit harming effects of increased market volatility

24%

13%

13%

50%

28%

15%

12%

45%

29%

18%

13%

40%

Page 14: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

STOCK TURNCareful stock control to improve operational performance

4,65,9

0,0

2,0

4,0

6,0

8,0

10,0

Nov. 2014 Nov. 2015

Profit Impact:€ 25.164

Small Dealer

5,86,7

0,0

2,0

4,0

6,0

8,0

10,0

Nov. 2014 Nov. 2015

Profit Impact:€ 150.685

Mid-size Dealer

6,37,1

0,0

2,0

4,0

6,0

8,0

10,0

Nov. 2014 Nov. 2015

Profit Impact:€ 983.933

Large Dealer Group

Page 15: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

SHARE OVER FIRST PRICE TO MARKETIdentify and manage deprecation risk of your inventory

Avrg.Price/Market

102%

Total InventoryValue

€ 8.426.359

Share Over FirstPrice/Market

37%

Value @ Retail Asking Price € 3.754.629Depreciation Risk Next Month € 56.319

Page 16: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

CASE STUDYPremium Brand Dealership

“Average stockdays reducedby

15%

95%Gross Marginper unit up by

Used car salesgrew

113%YOY

2,1 to3,7

Stock turnincreased from

Page 17: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

CASE STUDYAsian OEM

Apr. 2015 Nov. 2015 Change %

Over aged (>90 days in inventory) 2.348 1.747 -26%

Slow market (MDS >120 days) 1.982 1.564 -21%

Over first price to market 2.218 1.723 -22%

Price not changed recently (>60days)

2.869 2.135 -29%

Too few pictures (<3 pictures) 846 474 -44%

Page 18: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

In a time wheresupply and demandchanges faster thanever, INDICATAdrives your usedvehicle business togrowth.

Page 19: E.N.G. Vehicle Remarketing 2016 The digital transformation ... · E.N.G. Vehicle Remarketing 2016 The digital transformation: Used car retail performance management 2.0 Jörg Höhner

IMPROVE YOUR USED VEHICLE OPERATIONSNOW

Request a demo or get startedwith a free trial.

[email protected]+49 (0)40 180 370-0www.indicata.com