1-DAY SEMINAR ON ENGAGING FUNDING FROM EUROPEAN UNION (EU)

Talk 2: Sharing on Engaging in Switch-AsiaDr.Rory Padfield, UTM (KL)Monday 26th March 2012ENGAGING INTERNATIONAL FUNDING FROM EUROPEAN UNION (EU)Presentation OverviewRecent experience of EU proposal submissionDetails of a specific EU funding programme (Switch Asia)Highlights of personal submissionChallengesLessonsFinal messages

1. Switch Asia Programme Sustainable Consumption and Production (SCP) themed30 million Euros (2012 call) for Asian countriesProject based, less focused on researchDeadline 23rd March (last Friday!)Principle requirements: EU partner, non-profit makingPrimarily focusing on: Small and Medium Enterprises (SMEs) Manufacturing sector

1. Switch Asia (cont.)Expected results:1) Reduce the environmental and social cost of production and consumption2) Move SCP practices from demonstration to replication3) Norm shift in policy-making towards sustainability

http://ec.europa.eu/europeaid/where/asia/regional-cooperation/environment/switch_en.htm2. HighlightsIdentify a project relevant to the call Improving environmental and food safety standards of the Malaysian F&B industryEnsure it meets both sustainable consumption and productionStakeholder engagement UTM funded research from August 2011 February 2012

2. Highlights (cont.) Identify Partners and Associate PartnersMalaysian International Chamber of Commerce and Industry (MICCI)Federation of Malaysia Consumers Association (FOMCA)Leeds University (UK)Find a Lead PartnerFind Associate Partners

2. Highlights (cont.)Set a budgetBetween 500 K 2 million Euros1.1 million EurosClarify roles and responsibilities PADOR Registration requiredhttp://ec.europa.eu/europeaid/work/onlineservices/pador/index_en.htmWrite a 5 page Concept NoteRelevance, including why important to local contextObjectives & ResultsMain Activities 3. ChallengesFinding appropriate partnersLead applicant (in particular)EU Partner (and willing to work in Asia) Non-governmental Organisations (NGOs)Stiff competition so needs to be goodHeavy time inputMeeting partnersBuilding contacts and relationshipsWriting proposal (potentially 2 stages)4. LessonsStart the process early!Knowing the call and specific requirements Takes time and effort Not research - UTM unlikely lead applicant Many proposals rejected due to incorrect administration detailsNeed reliable and wide contactsPartners are criticalClear ownership of proposalMore detail the betterbut resource intensive!

5. Key MessagesEffort required but rewards are highAttention to detail goes a long wayGood practice for academics writing proposalsExcellent contact building exercise

Rory Padfieldrory@ic.utm.my, rorypadfield@gmail.comMobile: 013-6632037