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Engaging,Motivating&IncentivisingTeamMembers
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WhatIsTheRewardsWidePlatform?
Q:Whoisthecustomer?
A1:FreeCustomers:Individuals,Familyteams,Employeeteams &EducationteamsA2:PayingCustomers:Parents,Employers&Educators
Q:Whatdoesthecustomervalue?
A:Theirpeaceofmindandmediumtermfinancialandsocialgainsindevelopinghealthier,bettermotivatedandmoreproductivechargesandteammembers.
Q:Whatproblemarewesolving?
A:TheRewardsWideappsolvesafundamental problemtowhichmosteveryonecan relate. Namelymotivating,incentivizingand rewardingotherstoparticipate,to engage,totrainandtolearnonacontinual basis.
It’sATeamPerformanceAndIncentiveApp/Portal
Availablein-AppModules@Me/ @Home/ @Work/ @Play/ @School
WhoIsRewardsWide For?
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�AnAdaptiveLearning&BehavioralAnalyticsPlatform(ALBAP)
OnTheOutside
OnTheInside
ATeamPerformanceAndIncentivePlatform
Providingcriticalinsightsandanalysisalongwitharicher,deeperunderstandingofitsusersbehaviorbydistilling,reducing,analyzing,andexplainingitsmembersbehaviorsinbroaderandunifyingterms,themes,andpatterns.
Thisinturnenablessmarter,morereliable,andholisticdecision-makingforenterprisesandeducators.
RewardsWideisagoal,challengeandincentiveplatformtohelp families,workplacesandeducatorsbuildhealthiermoremotivatedandincentivizedteammembers.Thisinturnassistswithandencouragesbettermoredesirablebehavioraloutcomes.
TheBehavioralSciencePart
q Usingthescienceofmicrobehaviourcoaching,weprovideamobile-firstexperienceforfamilies,employees,studentsandmembers.
q InfutureversionstheRewardsWideappwillsyncwithuserscurrentroutines(calendar,otherapps,wearables,etc.)toformsmall,healthymicro-habits byachievingandcompletinggoalsandchallengesonacontinualbasisandreceivingrewardsasreinforcementstoprogressivepositivebehaviors.
q Colorful,visuallyengagingandadaptivedashboardswillbeavailabletobothmoduleadminsandmemberstoshowprogressandachievementlevels,engagementandcompletionlevels,leaderboardsand‘wheretonext’suggestions.
PeopleDon’tBuyProducts,TheyBuyBetterVersionsOfThemselves.
RewardsWideAppFeatures
q Setcalendarcompletiondates,timersandreminders
q Easilytrackyourrewardspoints
q Setchallengesandgoalsformembers
q Setlearningandtrainingassignments
q Multi-channelmessagingacrossmembers
q Multi-moduleadministrationandusage
q Easyclaimingofrewards
TheRewardsWidePlatform- CurrentStatusq RewardsWideappandmodules- availableonAndroid&AppleStoresinMay.q RewardsWidewebportalisfullydeveloped&tested
q Selectfromgrowingrewardideaslist
q Settasksandchore assignmentsalongwithpointvalues
q Selectfromgrowingactivities&challengesideaslist
OurCompetitiveAdvantageq Theonlymulti-lifestyle,multi-modulerewardsandincentiveappinthe
marketplacetargetedatfamilies,theworkplaceandeducators.
q Weseeappswhichprovidepersonalgoalandto-dolistsalongwithparentalchoremanagementfeaturesascompetitors.HoweverRewardsWideistheonlyappwhichhasabuiltinrewardclaimcomponenttocompletetheChallenge,Incentiveandrewardloop.
q It’sabetterdesignedappthanitscompetitorstoworkacrosstargetedintegratedusergroups.ItisamoreintuitiveUI,hasbetteruseofcolor,andbetteruseofbuttonsandspacing.
q Thefeaturesareeasyforuserstoadapttoandeasyforyoungeruserstoengagewith,thanmostofitscompetitors.Itsbetterreceivedbymodulemembersastheycanalsosuggesttoadminstheirownassignments.
q Themonetizationopportunitiesarebetterastherearefourup-sellmodulesatmorecompetitivepricepointsthananyofitscompetitors.
q Themodulescomewithawideandgrowingchoiceofassignmentandrewardsuggestionsforteamstochoosefrom.
DevelopmentElementsAndTimeline
RewardsWideAppV1.0• LaunchingonGoogle,&ApplestoresinMay2018.
RewardsWideSaaS•DevelopmenttobecompletedbyJan2019andlaunchedbyMarch2019.ChallengeWideGlobal
Challenge•DevelopmenttobecompletedbySeptember2018andlaunchedbyNovember2018asfreecompanionappandpluginwithinRewardsWidefreemium.
TheKPI’swediscussdaily,weeklyandmonthlyarethefollowingfour:
q CustomerAcquisitionCosts(CAC)q Sign-upgrowthrate.q CustomerRetention&Churn.q CustomerLifeTimeValue.
Wepickedtheseasweareheavilyfocusedonretainingandgettingourcustomerstoreferus.OfcoursewewillbetrackingtheNPSthroughexitpolls,andperiodicinapppopups,butthisisasecondaryKPItousrightnow.
OurKeyPerformanceIndicators
q Step1:OfferavaluableandusableMVPfreeapptolifestylechangeandchallengeenthusiastsinterestedinpersonalperformanceandproductivitywhiletargetingparentsfirstlyandSMEemployerssecondlywithacampaignof“Weknowyourpain– andwecanfixit”GrowthhackweekendsgiveawayandprizescompetitionviaFacebookforinitialtractionlift.
q Step2:Tweakpricepointsandcreditpurchasevaluesforthein-apppurchaseswhileA/Btestingmessagingalongwithlocalisationintoadditionallanguages.AssessadrevenuemodelandaddpartnerstoRewardsCloud
q Step3:Addinour“ChallengeWideGlobalChallenge”companionappandviraleffectpiecetoRewardsWideapp,togetmoreuserin-apptimeandinteractionandtogetsocialcausesandbrandsinvolvedwhichinturnwillpushuseradoptionandtraction.
q Step4:DeployRewardsWideEnterpriseSaaSmodel.Allthewhilepushingourbrandasthefunandfaithfulbehaviouralscienceinnovationcompany.
q Step5:FinallydeveloptheBiggerWideadaptive-learning&psychometricsanalyticsplatform:Providingcriticalinsightsandanalysisalongwitharicher,deeperunderstandingofouruser’sbehaviourbydistilling,reducing,analysing,andexplainingourmembersbehavioursinbroaderandunifyingterms,themes,andpatterns.Thisinturnenablessmarter,morereliable,andholisticdecision-makingforenterprises.andeducators.
WhatIsOurOverallStrategy?
q ShayMurphyisaco-founderandCTO.Shayisanexperiencedsoftwaredeveloperandprojectsmanagerwhohasbeeninvolvedinsoftwaredevelopmentandmanagementforthepast20years.
q Hehasabachelor'sdegreeinComputerScienceandSoftwareEngineeringfromDublinInstituteofTechnology.
q Shayisaresults-orientedleaderwithstrongprojectmanagementexperienceinstructuring,executingandmanagingcomplexandtechnologydrivenITsolutionsinsecurity,B2BandB2Csoftwaredevelopment.FullLinkedInBio:https://www.linkedin.com/in/shaymurphy/
ShayMurphy- CTO
q Cormacistheco-founderandCEOofBiggerWideLtd/RewardsWide.Heisamission-drivenfounderbuildingtechtosolvesocialandworklifebalanceproblemsintheareaofworkplaceandfamilyengagement.Withapassionfordevelopingsolutionstoenhanceengagement,productivityandmotivationthroughchallenges,incentivesandrewardssystems.
q Awell-regardedinternationalbusinessanddigitalstrategistwithafocusonteamandpartnerdevelopment.HehasworkedinvariousITandHRorientedcompanies,intheUSandEurope,whereimpactfulanddynamicteamdevelopmentwerecoreobjectives.
q Cormachasaproventrackrecordinachievingclientgoalswithtargetbuyersandinfluencers,investorsandadvisors,aswellaschannelandcommercialpartners.
q Cormacwritesandspeaksregularlyonteambuilding,motivationaldynamicsandfamilybehaviouralmatters.FullLinkedInBio:https://www.linkedin.com/in/cormacmkelly/
CormacKelly- CEO
OurInAppModules,CategoriesAndCompetitors
Products:RW@HomeAppCategory:lifestyleTargetmarket:ParentingandFamilyToolsToptwocompetitors:ChoreMonster, Homey
Products:RW@SchoolAppCategory:lifestyleTargetmarket:StudentincentiveandmotivationalsoftwaremarketToptwocompetitors:Strugglingtofind
Products:RW@WorkAppCategory:lifestyleTargetmarket:Employeerecognition,employeeengagementandemployeetraininganddevelopmentToptwocompetitors:Qarrot, Energage
Products:RW@PlayAppCategory:lifestyleTargetmarket:players,fitnessenthusiastsandmembersincentiveandmotivationalsoftwaremarketToptwocompetitors:Strugglingtofind
Products:RW@MeAppCategory:lifestyleTargetmarket:Personalfitness,wellness,personalproductivityandmotivationalsoftwaremarketToptwocompetitors:Waybetter,ToDoList
HowDoWeMakeMoney?
In 2019 we will have developed and launched our RewardsWide SaaS model for enterprise clients where we see significant growth levels in the employee incentive and reward market.
We make money from in-app purchases of the @Work, @Home @School and @Play modules. We believe we have set the in-app purchase price right for these independent and conjoined modules but will be always tweaking and adjusting our price points as we monitor churn, lifetime value and CAC metrics.
We also have significant ad revenue opportunities down the line when traction hits certain user figures as we have an app which we believe will have significant in app
engagement and interaction.
As we will have many thousands of users and their admins paying for previously agreed reward items encouraged by us via our links out to online stores where we plan to take a %
from their affiliate programs.
AffiliateProgramRevenue
RWEnterpriseSaaSSubscriptionRevenue
In-AppPurchaseRevenue
AdRevenue
WhyTheTimingIsRightForRewardsWide
q Theincreaseintheemployeeincentivemarketandthedrivetokeepemployeesandteamsengagedwithbetterwork/lifebalanceenvironments. (GreattimingforRW@Work)
q Obesityinchildren& youngadultsontheincrease whoneedmotivationandincentivestogetoutandgetactive.(GreattimingforRW@Home)
q Increaseinfitness,health& lifestylecoachingenvironmentswithtrainersandmemberslookingforincentiveoptions.(GreattimingforRW@Play)
q Online/Offlinecollegesanduniversitiesareofferingmoredistancelearningintheireducationofferings.(GreattimingforRW@School)
q ARexperiencegamingandsharingofchallengeexperiencesacrossplatformsforeducationandcorporatetraining.(GreattimingforRewardsWide)
q Theadvancementandmainstreambuy-inofcryptocurrencyandtokenomics forinternationalmonetizationofpoints. (GreattimingforRewardsWide)
GlobalGeoTargetFocusAndExpansion(TAM)
OurimmediatesecondfocusisNorthAmericaforthefourappmoduleswewillputconsiderableresourcesandeffortintothismarketfromJune/July2018onwards.
2nd FocusNorthAmerica
WewilllocalizeintoSpanishandPortugueseinmidtolate2018forPlayStoreandlaunchintoSouthAmericawithspecificcampaignsinthemidtolate2019.
5th Focus- SouthAmerica
Our6th FocuswillbeonAsiaandinparticularChinawherewewillneedtofullylocalizetheappmodulesintoMandarinandtargetingviaWeChatmicrochannelmarketing.ThiswillhappeninQ42018withBeijingbasedtrustedpartners.
4th Focus Targets– Asia–India,PakistanandChina
WeplantolaunchintothesetwoEnglishspeakingmarketsinlate2018withsmallbuttargetedcampaignsoffthebackofotherUScampaigns.
3rd Focus– Australia/NewZealand
AfricaalthoughcountryGDPnumbersarelowhas14countrieswhouseappsinEnglish.OncewearehappywithEuropeandtheUSwewillputsomegeneralfocusontheseAfricancountries.
6th Focus- Africa
WeplantotargetIrelandandtheUKfirstlywithRewardsWideappmoduleplatformandRewardsWideEnterpriseSaaSin2019.
1st focustargets– Europe(UKandIreland)
1.1BillionAndroidUsers
150MillionAndroidUsers
175MillionAndroidUsers
15MillionAndroidUsers100MillionAndroidUsers
185MillionAndroidUsers100MillioniOSUsers
110MillioniOSUsers
130MillioniOSUsers
24MillioniOSUsers15MillioniOSUsers
5 MillioniOSUsers
RewardsWideRevenues,ExpendituresAndProfits*Adrevenueisbeingassessedandwillcomeonstreamin2019whenappuserfigureshit200kandabove
**AffiliatemarketrevenueisbeingassessedandwillbederivedfromrewarditemlinkstomarketssuchasAmazonetc.
Thesefiguresin2018areinclusiveofcurrentspendfromJuly2017of$100,000
q Funding requirement €750,000
q Pre-money valuation of: TBD
q Current Monthly run rate €15,000 a month
q Monthly run rate post seed investment of circa €30,000 a month
q We need a runway of 19 months which will be inclusive of 6 months period for A round sourcing and closing. We hope to close on our seed round by June. That gives us to November 2019 to demonstrate achievable traction from cross propagation and uptake of users across the RW module platform.
q We will set win levels, or achievable goals for investors and the company as a whole at the following:
ü 30k installs by December 2019.ü Version 2.0 of the RewardsWide Platform completed. ü The app localized into Spanish and Chinese.ü At least 2 main RewardsWide Enterprise SaaS clients signed up.
FundingStructure&Details
Wearehappytorunademooftheappandoverallplatformatanytime.
GetinTouch DogPatch Labs,CHQBuilding,GeorgesDockDublin1,Ireland
+3531- 863832264
cormac@BiggerWide.comWearehappytoprovideafullextensivebusinessplanandseparatemarketingexecutionplanatanytimecontingentonNDA.
ByCormacKellyCo-Founder/CEO
andShayMurphy
Co-Founder/CTO