Engineering PresentationOwner: GSZ Rev A Tech lead: RAJV Design Win Replication: FX3S RAID-on-Chip for Server Virtualization 001-88541 Rev A A Fast,

Engineering Presentation Owner: GSZRev *A Tech lead: RAJV

Design Win Replication:

FX3S RAID-on-Chip for Server Virtualization

001-88541 Rev *A

A Fast, Reliable, Compact RAID-on-Chip Boot Disk Solution to Reduce Power and Minimize System Cost

Presentation: To provide an engineering overview to customers for a Cypress solution.Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.


Tap Into the Server Virtualization BoomServer Virtualization is the trend in ITServer Virtualization creates multiple virtual servers from a single physical server to maximize server resources

Server Virtualization reduces the number of physical servers, cutting IT costs

Fewer physical servers consume less power and occupy less space, reducing energy and operational costs

Virtual servers are the fastest growing segment of the server marketIn 2014 2.2 million of 9.6 million new server installations ran virtual servers

The virtual server market is forecast to grow at 31% CAGR through 2016, or 10x the growth rate of the overall server market

Server Virtualization requires a fast, reliable, compact Boot DiskThe Virtualization Software that runs on virtual servers requires a fast, dedicated Boot Disk to reduce boot time

Redundant Boot Disks are required to increase reliability

A compact solution is needed to fit the existing server form factor

Server Virtualization is driving demand for a fast, reliable, compact RAID Boot Disk

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market.

PowerEdge Blade Server by Dell

C-Series Rack-Mount Serverby Cisco

BladeCenter Blade Serverby IBM

2


Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

Server VirtualizationA real-time process that uses software to create multiple virtual servers from a single physical server

Virtualization SoftwareA software application, also known as a hypervisor, runs on a CPU to implement Server Virtualization

Blade ServerA stripped-down server optimized to use less physical space and energy

RAID (Redundant Array of Independent Disks)A storage technology that uses two or more disk drives for redundancy (RAID 1 mode) or increased capacity and performance (RAID 0 mode)

RAID-on-ChipA single chip that integrates the RAID processor, memory, host and I/O interface

RAID Boot DiskA storage medium used to start up a computer, consisting of two disk drives

and a RAID-on-Chip controller to provide redundancy

Terms You Will Hear Today

PCH2BMC1

USB 2.0

USB 3.0

RAID Boot Disk

FX3SRAID-on-Chip

SD Card

SATA or SAS

SD Card

4

Intel CPU

Virtual Server 3

Virtual Server 2

Virtual Server 1

RAID Storage

MMC3

4

Drive Drive

Serial Interface

Server Virtualization uses software run on a processor such as an Intel CPU to partition one Blade Server into multiple virtual servers

4

1 Board Management Controller2 Platform Controller Hub3 MultiMediaCard

Ethernet

PCIeExpansionSlots

PCIe

Blade Server Block Diagram

3


Additional Terms


Small Computer System Interface (SCSI)Serial Advanced Technology Attachment (SATA) Standards for connecting and transferring data between computers and storage devices

Serial Attached SCSI (SAS) A SCSI standard that uses a serial interface

Peripheral Component Interconnect Express (PCIe)A computer bus standard for connecting peripherals

Board Management Controller (BMC)A processor that uses sensors to monitor and control the physical state of a Blade ServerMonitors variables such as temperature, humidity, voltage and fan speedsCommunicates via Ethernet with a person acting as a server administrator

Platform Controller Hub (PCH)A family of Intel chips that replaced the North Bridge and South Bridge in a PCActs as an I/O hub, providing USB, SATA and PCIe connectivity

Secure Digital (SD) CardA removable, compact storage medium commonly used in consumer applications

Embedded MultiMediaCard (eMMC) An embedded storage medium commonly used in consumer applicationsThe MultiMediaCard (MMC) is a flash memory card standard

4


FX3S Terms


EZ-USB® FX3S™ ControllerCypress’s programmable USB 3.0 peripheral controller with an integrated USB 3.0 transceiver

Includes an on-chip ARM9 processor and 512KB RAM for firmware storage and data buffering

Provides two storage ports that support SD and eMMC

Supports additional peripheral connectivity via I2C, I2S, SPI and UART

Includes a Software Development Kit (SDK) with example code to speed up your design

Processor MultiMediaCard (PMMC) InterfaceAn MMC-compliant interface available on the FX3S processor port

Cypress Control CenterA simple GUI in the FX3S SDK that configures the FX3S Development Kit (DVK)

5


Design Problems Engineers Face

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

Hard Disk Drives (67 cm2 each)

RAID Controller (4 cm2)

SD Cards (8 cm2 each)

FX3S (1 cm2)

SASor

SATA

4

4

SDUSB 3.0

PCIe

Conventional RAID Solution (138 cm2)

FX3S RAID-on-Chip Boot Disk Solution (17 cm2)

6


Build Your RAID Boot Disk Using FX3S RAID-on-Chip

To reduce the power, footprint and cost of a conventional RAID Boot

Disk…

Use the FX3S RAID-on-Chip Boot Disk Kit to prototype…

And build a compact RAID Boot Disk with standard or custom FX3S firmware…

To get started, you should:View the FX3S RAID-on-Chip Boot Disk Kit demo video Order your FX3S RAID-on-Chip Boot Disk KitRead the USB RAID 1 Disk Design Using EZ-USB® FX3S™ App NoteRead the FX3S Hardware Design Guidelines App Note

Then integrate it into your server, as in this BladeCenter Blade Server by IBM.

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide.To provide a short, clear list of what to do to get started.

7


Customize FX3S RAID-on-Chip Boot Disk Firmware Using the FX3S SDK

1. Open the RAID Boot Disk project and customize the FX3S firmware for your system needs

2. Compile your modifications and build your project

3. Use the Cypress Control Center application to “re-flash” your custom FX3S firmware onto your on-board SPI flash

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on a previous slide.To provide a short, clear list of what to do to get started.

FX3S RAID Boot Disk Example Project

8

1

2 3


FX3S RAID-on-Chip Solution Example – RAID Boot Disk

Solution Examples: To give detailed one-page FX3S Solution Examples from the field in the specified format.

Design ChallengesConventional SAS or SATA RAID drives are overkillSAS and SATA drives are power hungryBlade Servers have limited space

FX3S RAID-on-Chip Boot Disk SolutionMeets RAID Boot Disk performance needs using SD CardsConsumes only 1 W, 10x less than alternativesOccupies 25 cm2 on a PCB, including two SD Cards

FX3S Value

App Notes: FX3S Hardware Design GuidelinesUSB RAID 1 Disk Design Using FX3S™

Video: FX3S RAID-on-Chip Boot Disk Kit

Documents: FX3 Programmers Manual included in SDK

FX3 Firmware API Guide included in SDK

Suggested Collateral

Kit: FX3S RAID-on-Chip Boot Disk KitSoftware: FX3 Software Development Kit (SDK)

Boards and Software

Block Diagram

SD/eMMC

PM

MC

In

terf

ac

e

US

B 3

.0

ARM9

JTAG 512KB RAM (RAID

Firmware)

FX3S RAID-on-Chip

3232

32

32

4BMC PCH

SD/eMMC

4 4

PrimarySD

Card

Secondary SD

Card

C-Series Rack-Mount Serverby Cisco

9


Feature FX3S RAID-on-ChipBoot Disk

Conventional RAID Boot Disk

Solution Size 25 cm2 234 cm2

Power Consumption

1 W 10-20 W

Storage Media SD Cards SAS or SATA drives

Kit Price $249 $149

FX3S RAID-on-Chip Boot Disk vs. Conventional RAID

Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.

5 cm

5 cm

10 cm

10 cm 9.7 cm

6.9 cm

10


Competitor

Storage Media Savings: Two 32GB SD Cards at $15 each vs. two 32-GB SAS drives at $20 each

Board Space Savings: FX3S RAID Boot Disk with PCB area of 25 cm2 vs. SAS RAID Boot Disk with PCB area of 100 cm2

Value Added: $0.753

Power Savings: FX3S RAID Boot Disk at 1 W vs. SAS RAID Boot Disk at 20 W (5% on time over 5 years, at $0.10 per kWh2)Value Added: $4.20Value Added: $10.00 Additional Value

RAID-on-Chip Controller: Marvell 88SE6320B1-TFJ2C000 Price: $15.001

Competitor

Storage Media Savings

Power Savings

Total Additional Value

Total Value Delivered

Target Cypress Solution: Total Cost:

48% Total Savings:

CYUSB3035-BZXI$15.50$14.45

1 1 Ku price from supplier website2 Data from U.S. Energy Information Administration3 $0.01 per cm2 of PCB area cost

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality.

Board Space Savings

$10.00

$15.00

$4.20

$0.75

$14.95

$29.95

11

FX3S RAID-on-Chip Solution Value


Here’s How to Get Started

Call to Action: To tell customers how to start their design process.

1. View the FX3S RAID-on-Chip Boot Disk Kit demo video

2. Order your FX3S RAID-on-Chip Boot Disk Kit

3. Read the USB RAID 1 Disk Design Using FX3S™ App Note

4. Read the FX3S Hardware Design Guidelines App Note

Internal Dual SD Module (IDSDM)by Dell

9 cm

3.5 cm

2.5 cm

12


References and LinksFX3S RAID-on-Chip Boot Disk Kit demo video: www.cypress.com/FX3SRAIDvideo Demonstrates the FX3S RAID Boot Disk

FX3S Hardware Design Guidelines App Note: www.cypress.com/AN70707Shows how to design a board with 5-Gbps USB 3.0 traces

USB RAID 1 Disk Design Using FX3S™ App Note: www.cypress.com/AN89661 Describes how to build a RAID Boot Disk using the FX3S RAID Boot Disk Kit and details how to customize firmware

FX3S RAID-on-Chip Boot Disk Kit: www.pactronstore.com/products/fx3s.html

FX3 Software Development Kit: www.cypress.com/FX3SDK Provides Eclipse IDE, ARM GNU Compiler Collection, Cypress USB 3.0 driver, example code, Programmers Manual

and Firmware API Guide

Cypress USB Controllers Roadmap: www.cypress.com/go/usbroadmaps

References and Links: Provide comprehensive view of resources to assist in learning about and adapting the solution. 13

Documents

Engineering PresentationOwner: GSZ Rev *A Tech lead: RAJV Design Win Replication: FX3S RAID-on-Chip for Server Virtualization 001-88541 Rev *A A Fast,

Engineering PresentationOwner: GSZ Rev A Tech lead: RAJV Design Win Replication: FX3S RAID-on-Chip for Server Virtualization 001-88541 Rev A A Fast,