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8/18/2019 Engineering Project Management Event Launch Proposal
http://slidepdf.com/reader/full/engineering-project-management-event-launch-proposal 1/13
Engineering Project Management
And
SAIC/MG Rover
Even Launch Proposal
18 th March 2016M77EM
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Management Team
Dr. Anthony Olomolaiye
Dele Ologun Mohammad Kh Abbadi Nana Takyi Opoku Agyeman Aditya Naik Khai Lynn
Sub-committee members
1. 6.2. 7.3. 8.4. 9.5. 10.
Event Details
Date: 18 th March 2016
Venue: EC room 1-29, Coventry University
Scale of Activity: 150-200
Target Audience: Engineering students, Lecturers from every
departments, Coventry City local, Coventry City Council, and Open to
public.
Potential collaboration: Coventry University Student Union (Clubs
and societies), Culturae Mundi, Centre of Global Engagement
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Introduction to Event
As SAIC launching new car and promoting EPM business cases,
this event will be major activity and reputation base for both EPMdepartment, Coventry University and SAIC/MG rover. The event will
run as whole day event and include different type of activities
throughout the day. This event will be opportunity to exhibit the
achievement of the EPM students by inviting families, friends and
other relevant audience. Furthermore the event will be awareness of
“Engineering Project Management” programme.
Flow of the Event
Activity Time Managed by
Launch Event by Opening Speech, balloons
and champagne (Taiko 18 Drums, optional)
10:00
Presentation of New Car functions and
features
10:30
Live singing performance by Elusive Lion 10:45
Press conference with EPM, SAIC/MG rover
by Coventry Telegraph, BBC Coventry,
Coventry University Media team, Coventry
university newspaper
11:00
Break (purchased songs will be keep playing
at behind), and respective students at
11:30
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different stall will be ready to attend their
own exhibit to the audience
Introduction to the business cases EPM and
presentation by the team leader (Brief) 10
minutes each and 5 minutes break between
groups (duration 40 minutes for first three
groups)
1:00
Live performance singing by
Upsider/Downsider
1:40
Continue Business cases (duration 40
minutes for another three groups)
2:00
Break for afternoon drinks and foods 2:40
Live performance by Indonesian Society,
Popping dance by Chinese Society)Announcing twitter winners, lucky draws
and quizzes/questionnaire give away
3:00
Closing speech of the event and final live
performance, Flamenko performance by
Senior Research Assistant Rosamaria Kostic
Cisneros. (seated and quiet, strictly)
4:00
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Brainstorm idea for the event
Theme of the Event
“Comfort is perhaps the ultimate luxury”
Event can be
Comfortable
Family Friendly
Grand colors (Red, Blue and white)
F1 feel alike decoration Car parts display
Sci-fi Futuristic
Pre-Preparations (EPM Coventry):
Magazine: EPM department (Head of department, Course
director, lecturers and student) to submit articles to produce
magazine for the event.
Exhibitors: We need to have select 10 to 15 confident EPM
students to work with SAIC marketing group as exhibitors
during the launching.
Posters, banners and flyers: We need to work with somedesigners to come up with attractive posters to be displayed
during the launching
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Awareness and Advertisement flyers: There is need to work
with IT and communication department to create awareness of
the event before the launching
Event Tee Shirts: We need to have 3 sets of Tee shirts for the
event. One for the event organizers, one for EPM student and
another for SAIC team
Life Performance Music/Entertainment: We need to work with
the school entertainment department for setup.
Sub-committee to handle venue arrangement and decoration Arrange for press, camera man, event coverage, Fashion shows
with MG rover logo
Pre-Preparations (SAIC Group):
- Meeting with Alan Anderson to find out the possibility of the
following: Cars to display during the exhibition Marketing team to work with us during the exhibition
Car parts and other materials samples to display during
the exhibition
We plan to hold ballot draw during the exhibition. We
need to find out from Alan if there is any small thing theycan release for people to ballot
MG factory photo exhibition
Work in progress exhibition
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Event Launch – Agenda and Activities:
- 5 EPM student will be selected to be at registration table withfuture content, attendees and discount.
Launch Speeches/Presentations by:
EPM Head of department EPM Course Director MG Rover/SAIC Representatives EPM Student Representative Car Launch Project Presentation by Project Groups Any other as suggested by Dr. Anthony
Event Features/Activities:
Engine sounds/Speeding noise Work in progress exhibition MG factory photo exhibition Material sample display Car clubs Coventry Live performance/display Advertisements and video clips of the car with projects Business show case Photo booth (snapchat, Instagram frame) Quizzes and questionnaire with reward Live twitter give away Idea board Signature board
Workshop sessions with press and MG rovers Networking space with food and drinks Merchandise stall Models (Talent management) Fashion show with MG rover logo Small scale model (car)
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Proposed Budget
Expenses £
Flyers (800, A5 sizes) ~£ 80Posters (16 locations of Coventry University
and 11 different screens on the campus)
~£ 25
Banners printing 3 units total, 1 in the venue
and 1 near Starbucks and 1 at the EC building
entrance
~£ 25
Banners, posters and flyers design ~£ 50
Photo booth backdrop ~£ 150
Champagne £6.60 x 10 ~£ 66
Food (Tuna Crostini, Grilled Scallops, Shrimp
Cocktail, Sandwich, mini spring rolls, salted
peanuts, mini cupcakes) £5 for one set x 50 sets
~£ 250
Exhibit preparation ~£ 100
Interior decoration ~£ 100 - £ 300
Hiring DJ ~£ 80
Hiring Videographer x 2 ~£ 100
Hiring journalist x 1 ~£ 40Hiring PA system from Elen Terry Booking must be
advance without any
charges
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Hydrogen inflated balloons ~£1.15 each x 50 ~£ 57.5
Hiring models ~£150 each (Optional)
Total ~£ 1123.5 – 1323.5
Engineering Building 1 st floor room 1-29 Plan
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