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University of Novi Sad

Faculty of Sport and Physical Education

Essay

LANGUAGE MEDIA SPO!S"ELA!ED

Student# Professor#

ado$e %u&ovi' dr( Mira Mili'

)*+,-).

Novi Sad ,-)/(

Table of Contents

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0ontents ,

Introduction 1

!ypes of 2edia in sport 1

Misuse of 2edia in sport /

Literature 3

2

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Introduction

Lon4 a4o 5efore the 2ass 2edia had developed6 sport has already 5een an inte4ral part of

people7s lives and social 4roups around the 8orld6 the 2edia s&illfully use and than a4aine9ploited( Sport 5y sport content to the 2edia to reach the desired6 5ut other8ise hardlyaccessi5le user :audience;6 8hile on the other hand6 the 2edia allo8 the sport to increase itspopularity and also to provide financies and 5eco2e 2ore profita5le(It7s hard to loo& at the hu4econtri5ution that sport 5rin4s to 2edia( In ter2s of content6 there are hundreds of television andradio pro4ra2s6 ne8spapers6 2a4a 0ontent analysis sho8ed

that these sections include up to ,-? of the printed surface( In addition6 there are speciali

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Example:In the 2atch for third place in the tourna2ent in Mosco86 youn4 tea2 FMPdefeated Asvel( !he score 8as*3#3 :)1#)B6 )3#,,6 ,*#)16 ,-#)3;( !he 2atch had a stran4e flo86Asvel @as&et had controlled 2atch fro2 the startfro2 the start6 and 8ent to halfti2e 8ith a ))"point lead( Further details occurred a turn6 FMP has reversed the result 8ith the help of IvanDas&alovi' 8ho has had his day( @y the end of the 2atch tea2 coach Milovan @ulatovi' has

2aintained his advanta4e and deserve to 8on third place( In the final 2et 0SCA Mosco8 andMar$ulenis fro2 Lithuania :Article ta&en fro2 the site 888(5,(net;(

,(Sports $ournalis26 8here a sport event often serves as an incentive to consider 8iderissues6 8hich are often 5eyond the scope of sports( e often 8rite a5out nationalis2 in sportsevents6 the 5ehavior of the audience(

Example: >A 4roup of foot5all fans fro2 !oulouse6 France6 8ho stayed in @el4rade onthe occasion of his tea27s 2atch 8ith Parti

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); !elevision 2ay not have enou4h differential pro4ra26 and 2ust satisfy the tastes of theavera4e vie8er6

,; !elevision 5roadcast 2ainly in the evenin4 cesses6 8hich 2eans that the infor2ation isdelayed6

1; !o 8atch !% it is necessary to have a free ti2e6

.; !elevision e9pandin4 sedentary lifestyle and causes passivation( So2e researchers 5elieve that2an is a passive first fe8 2onths after the purchase of the !%6 and after that the vie8er 4raduallyand so2e8hat relieved of his control and selects a certain e2issions(

/; !% 4ives the vie8er a distorted picture of reality( She often e25ellishes reality6 the ca2eraselects the i2a4es that 8ill 5e presented to vie8ers( For the vie8er a co2pletely differenti2pression is e9perienced event6 5ut a report on the event(

Misuse of media in sport

!he e9pansion of television and the e2er4ence of a hu4e nu25er of !% stationsintroduced 4reater co2petition and the potential for 4reater varia5ility of the availa5le data( !%stations are fi4htin4 8ill have hi4her ratin4s6 8hich 8ill 5e a5le to 5uy the e9clusive ri4hts todisplay a sportin4 spectacle and 8ho 8ill 2ana4e a particular sportin4 event that further topresent( In the sea of infor2ation availa5le to vie8ers6 plus the possi5ility of a5use 8hen itco2es to the truthfulness of the data(

Neither sport is spared a5use that 8ere created for the 2edia and politics( Sport events68hich attract a lar4e nu25er of spectators6 an ideal opportunity to represent differentadvertise2ents and propa4anda( Lar4e co2panies durin4 sports 5roadcasts advertise theirproducts on !%6 offerin4 their services and try to su44estion and persuasion effect on vie8ers ofthe pro4ra2( Also6 they can 5e 5oth vie8ers and present and other facilities6 8hich 2ay affectthe chan4in4 ideas6 attitudes and opinions " 5oth throu4h the su44estions( Manipulation is no8 inthe 2edia Huite developed(

uJn$i' 2anipulation define as a deli5erate syste2atic and controlled procedure or set ofprocedures 5y 8hich the 2anipulator6 usin4 for hi2 sy25olic 2eans in appropriate psycho"social conditions relayed to the 4round6 throu4h the 2eans of co22unication6 certain 2essa4es8ith the intent to influence the 5eliefs6 attitudes and 5ehavior of lar4e nu25er of people6 so thatthey 8ould have in 2atters in 8hich there is 4eneral a4ree2ent6 and 8hich are vitally interested6directed to8ards 5elief6 attitudes and values of the 2anipulator and reali

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Literature

)( Co&ovi'6 D(6 Sport i 2edi$i( Fa&ultet