English for Careers Chapter 14 Writing for Multimedia

English for Careers

Chapter 14Writing for Multimedia

English for Careers: Business, Professional, and Technical, 10th ed. Smith and Moore

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights

Reserved.2

Your goals for Chapter 14

Plan an oral presentation with visuals

Explain what’s different about writing for print and multimedia

Identify features of text written for a Web site



Reserved.3

Planning an oral presentation What do you want to accomplish? How much time do you have? Where will you make the presentation?

Will you be standing or sitting? What equipment and handouts will you need?



Reserved.4

PlanningDefine your objective Write out what you want to accomplish.

Who is your audience? What do you want them to think or do as a result of the presentation?



Reserved.5

Prepare the Content

IntroductionTell them what you’re going to tell them.

Body Tell them.

ConclusionTell them what you told them.



Reserved.6

Introduction Get their interest with your opening.

Begin with a story or joke, if you can.

Summarize your main points. Don’t go into detail.



Reserved.7

Body Present each main point. Provide supporting information.

Use visuals if possible. Give specific examples. Speak at a level appropriate to your audience.



Reserved.8

Conclusion Summarize what you explained. Make recommendations. Avoid introducing new ideas!



Reserved.9

Using Presentation Slides Focus on key points. Do not plan to read from the slides.

Use as few words as possible on the screen.

Speak directly to the audience from notes.



Reserved.10

Designing slides: Use software template color combinations.

Use contrasting colors for readability.

Use appropriate images. Use a consistent layout.



Reserved.11

Writing for the Web Readers view your words on a screen.

They use the information in different ways.

Text, graphics, movement, and sound all affect your audience—and your message.



Reserved.12

Considerations for the screen: Amount of textKeep sentences and paragraphs short.

Arrangement of textUse open space for ease of reading.

Type font choicesUse style, size, and color for emphasis.



Reserved.13

Standards

Draft, revise, and proofread as you would any written communication.

Remember that Web site users expect information to be kept up to date.



Reserved.14

Checkpoint

You have a basic understanding of how to prepare and deliver a presentation and write for

multimedia.

Documents

English for Careers Chapter 14 Writing for Multimedia