English

For the full story – from brand facts to hotel fl oorplans – plug in our USB stick below and view the interactive brochure or visit ihg.com/development

We’re an international hotel company whose goalis to create Great Hotels Guests Love. The big picture is 7 hotel brands, more than 658,000 rooms in over 4,450 hotels in almost 100 countries and territories around the world.

Our people lie at the heart of our business – the ones who make a difference – the ones who care, listen, learn and work ensuring our customers receive oustanding services and memorable experiences.

Cover imagesTop images left to right:Hotel Indigo London – PaddingtonCrowne Plaza HelsinkiInterContinental Paris – Le Grand

Bottom images left to right:Holiday Inn Reading – M4, Jct.10Holiday Inn Express TamworthStaybridge Suites Newcastle

Crowne Plaza Dubai – Festival City

ContentsLeading the way in franchising since 1954 06Let us manage your hotel 07Running your hotel 08Marketing your hotel 10Opening your doors 12IHG at a glance 14InterContinental Hotels & Resorts 16Crowne Plaza Hotels & Resorts 18Hotel Indigo 22Holiday Inn 26Holiday Inn Express 28Staybridge Suites 32Contact 34

Great brands lie at the heart of Great Hotels Guests LoveGreat brands lie at the heart of

04_05 Introduction

InterContinental New York – Times Square

Great brands lie at the heart of Great Hotels Guests LoveGreat Hotels Guests Love

When you work with IHG, you’re joining forceswith an operator that combines global scale and attractive brands with an experienced management team. The quality of IHG’s hotels and ability ofour people to deliver a consistently great guest experience present an outstanding opportunityto grow the return on your investment. That’s why more than 2,000 hotel owners now choose our brands in over 4,450 hotels around the world.

Choose how you want to workWhatever your vision for your hotel and however you want to work, IHG has a range of options to fi t around you.

Our relationshipYou can choose to work with us under a franchised or managed arrangement – either way you’ll have unrivalled support.

Your hotelOur design experts can help you to construct a new build hotel, convert a property that currently has a different use or rebrand an existing hotel.

Franchised

3,800This is the largest part of our business: around 3,800 hotels operate under franchise agreements

Managed

640We manage around 640 hotels worldwide

Owned and leasedLess than 1% of our portfolio is owned

Leading the way in franchising since 1954

06_07 Leading the way in franchising since 1954/Let us manage your hotel

Let us manage your hotel

Team up with IHG under a management contract and you are tapping into a wealth of knowledge and resources of the world’s largest hotel group. From day one you will be working with hotel management specialists who:

• Deliver operational excellence to maximise your asset and returns

• Know how to leverage the IHG ‘engine’ because we work alongside the people who operate and develop the systems that drive revenue into IHG branded hotels

• Understand IHG’s brands because we work alongside the people who continuously deliver and develop them

• Can offer a cheaper single fee pricing model rather than the combined franchise fee and management fee model offered by non-branded hotel management companies

• Have seasoned hospitality professionals with deep market knowledge and access to specialist support

How our management service worksYou own the building while IHG has responsibility for operational management of the hotel. Typically, the senior team – such as the General Manager and the Financial Controller – are IHG employees, while the rest of the staff are employed by the owner.

The leading teamCreating value for our owners starts with the sound leadership of our executive team.It is made up of leaders who have extensive operational and brand expertise relevant tothe local market, and who work closely with central IHG functions on brand and systems development. Your General Manager willprovide leadership for your hotel teamand also become a key fi gure and stakeholderin the local community.

All of this combined knowledge will be put towork to handle all aspects of running your hotel and optimising its performance and returns.

Contracts and feesManagement agreement terms are negotiatedand agreed with individual owners, based onIHG’s standard form of management contract.

IHG is remunerated through base management and incentive management fees.

The base fee is a percentage of the hotel’sgross revenue that is paid to cover IHG’s management costs.

The incentive fee is a share of gross operating profi t. This is in place to align the interests ofIHG with the owner of the property and rewardsus for running the hotel profi tably.

In addition there are various ‘systemassessments’ charged to a hotel, suchas marketing and reservations assessmentsand are treated as hotel operating costs.

It may be more competitive to pay a singleset of management fees to IHG rather than a franchise fee to IHG plus a hotel managementfee to a third party.

A management contract with IHG gives you the best of both worlds – it allows you to own a hotel that is being run day-to-day by an experienced team dedicated to maximising your long-term returns.

Holiday Inn Express Lincoln City Centre

08_09 Running your hotel

From engaging your people and delivering a distinctive guest experience to improving your revenue management and sales performance, your Hotel Performance Support Consultant helps you drive every area of your hotel’s operations and can advise you in all the key areas of running your hotel:

Financial returns – including our award-winning revenue management for hire service.

Guest experience – working with you to ensure it’s a Great Hotel Guests Love.

Responsible business – Green Engage, IHG’s industry leading environmental management system, helps you reduce one of your biggest operating costs – energy. Our risk management team can advise on how to ensure it’s a safe hotel. 

Our People – the IHG People Tools will helpyou fi nd the best people for your hotel, provide training to help them deliver the right service experience to your guests and deliver tools to involve and recognise them.

Technology – your business will be plugged into one of the world’s most advanced hospitality systems.

Running your hotel

Hotel Performance Support is all geared up to help you get the most from your relationship with IHG and run a Great Hotel Guests Love.

$1.1 billion system – IHG’s $1.1 billion system fund attracts guests and drives revenue for owners in many ways.

Advanced reservations network – our global central reservations system isserviced by 10 call centres worldwide covering12 languages and processes over 140 million room nights per year.

Global sales force – 8,000 people worldwide dedicated to increasing revenue and building profi table long-term relationships with our guests.

With over 20 million visits a month, our website is one of the most active travel industry sites on the web. Our 11 local language websites lower the cost of sale by making it easier for guests to book direct. We’re one of the industry’s largest search engine advertisers.

With over 60 million members, Priority Club® Rewards is the world’s fi rst and largest hotel loyalty programme. PCR members pay more,stay more and cost less to attract.

Market coverage – IHG has leadership positions in 15 of the 20 largest hotel markets, more than any other hotel company.

Integrated marketing campaigns – local and international campaigns continually drive bookings, and IHG is the industry’s largest search engine advertiser.

68% of total rooms revenue is booked through IHG’s channels or by Priority Club® Rewards members direct to the hotel

5rooms are booked with us every second

Marketing your hotel

Working with IHG means having the industry’s most impressive revenue-generating machine driving guests to your hotel. Even before your hotel opens its doors, you’ll benefi t from IHG’s central reservations system that has been fi ne-tuned over many years.

10_11 Marketing your hotel

At InterContinental our international experience of over 60 years means we know how to help you enjoy what makes a place truly special. That’s why we offer our unique concierge program, so once you’ve learned about your destination you can go out and discover it yourself. And now, with the opening of InterContinental New York Times Square, you can enjoy this vibrant city from a prime position just off Broadway. With its contemporary style and eco design, it’s set to become another New York landmark.

Call 1 800 424 6835 or visit intercontinental.com

In over 160 locations including BOSTON

ENJOY THE WORLD’S MOST EXCITING CITY FROM AN INSIDER’S POINT OF VIEW.

INTRODUCING INTERCONTINENTAL NEW YORK TIMES SQUARE.

Do you live an InterContinental life?

SÉ TÚ MISMO.

¡Prepárate para disfrutar de nuestras nuevas ventajas! Hemos realizado grandes cambios en los vestíbulos, en las habitaciones y en la forma en que cuidamos de ti. Quédate con nosotros y quédate impresionado.

¡Descubre las nuevas ventajas!

SÉAprovéchate de nuestros precios más económicos en holidayinn.com/novedades

WE PROVIDE THE FOCUS SO YOU CAN

STAY IN SYNC.

Success in sport comes through training and talent. It’s the same in the hotel game. That’s why we were chosen as the official hotel provider for London 2012. Because we provide the little touches so you can stay you.

Book our lowest rates at holidayinn.com

Proud to be Official Hotel Provider to London 2012 Olympic and Paralympic Games

STAY YOU.® is a registered trademark of Six Continents Hotels, Inc.©2011 IHG. All rights reserved. Most hotels are independently owned and operated.

STAY YOU.®

The process at a glance

These are the typical steps investors follow on the road to opening a new hotel.

01Site selection and feasibility analysis Deciding which location and brand is right for you – feasibility study

02Planning, fi nancing and brand selectionFinalising the budget and the source of capital andsigning a franchised ormanagement contract

03Design and engineering development Including regular reviews and inspections up to opening

04Construction Beginning with tendering and procurement

05Marketing Delivering campaigns that will ensure maximum occupancy

06Handover Including staff trainingin IHG systems and processes

07Launch Followed by ongoing assessment of guest satisfaction and quality standards

Opening your doors

We’ve used our expertise to help you ramp up your business from day one and to be ready for your fi rst guests. The whole process is steered using our unique online project management system – Hotel Opening Manager.

12_13 Opening your doors

Holiday Inn Stevenage

14_15 IHG at a glance

InterContinental London – Park Lane

Be part of the hotel industry’s biggest success story

7 leading hotel brands

60mmembers and adding 600,000 new members every month – Priority Club® Rewards is the world’s fi rst and largest hotel loyalty programme

330,000 people work across our hotels and corporate offi ces

4,450 Over 4,450 open hotels worldwide

1,100 Around 1,100 hotels in the pipeline worldwide

16_17 InterContinental Hotels & Resorts

Our brand hallmarks

• Dedicated Concierge – a fully comprehensive service to help guests make the most of their stay

• InterContinental Meetings – seamlessly delivering memorable meetings and events

• InterContinental Sound – connecting guests to their destination through music

Our design features

People who stay with us are internationally minded – they want to feel connected to as much of the world as possible and seek out authentic and enriching experiences.

We’ve been on the international scene for decades, so no-one knows the world like we do. We love to share our knowledge with our guests – and they love our understated service and style.

The world’s fi rst truly international hotel brand, InterContinental is located in more than 60 countries and delivers the kind of local insight that comes from over 60 years of experience.

InterContinental Amstel Amsterdam InterContinental Paris – Le Grand

InterContinental London – Park Lane InterContinental Bangkok

InterContinental London – Park Lane InterContinental Vienna

InterContinental Asiana Saigon

Our brand hallmarks

Our guests choose Crowne Plaza because they know they will be able to enjoy a consistently great experience thanksto our brand’s core hallmarks, including:

• Sleep AdvantageTM – a combination of luxury bedding, a dedicated quiet zone and guaranteed wake-up call all ensure guests get a good night’s sleep as partof a dedicated sleep programme

• Meetings – our programme allows meeting planners to custom tailor their events to best suit their needs and meet their goals

Our design features

Public areas• Distinctive design and welcoming sense

of arrival• Well-defi ned, fl exible spaces to meet,

work and relax• Meeting rooms with natural daylight,

executive boardrooms and breakout areas• Destination bars and restaurants with an

international, contemporary feel• Club Lounge – an exclusive space to work,

eat and relax, with dedicated check-in and complimentary breakfast

• Well-equipped gyms and pool facilities

Guest rooms• Intimately designed zones to work,

eat and relax• Large, comfortable bed with luxury

bedding, pillows and linen• Bespoke furniture• Luxury bathrooms

18_19 Crowne Plaza Hotels & Resorts

We love to help our guests accelerate their journey to success.We do this by combining the best facilities with great service soour guests can re-energise and be more productive during their trip.

One of the world’s fastest growing upscale brands, Crowne Plaza offers business and leisure travellers high levels of comfort,service and amenities.

Crowne Plaza Moscow World Trade CentreCrowne Plaza Birmingham – City Centre

Crowne Plaza Heythrop Park – Oxford

Crowne Plaza Liege

Crowne Plaza Madrid Airport Crowne Plaza London – The City

Crowne Plaza Heythrop Park – Oxford

20_21 Crowne Plaza Hotels & Resorts

Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplifi ed elegance

Crowne Plaza Melbourne

22_23 Hotel Indigo

Our brand hallmarks

Public areas• Neighbourhood story – each Hotel Indigo

uniquely represents the neighbourhood where it’s located. It is a part of the local fabric, defi ned by the unique characteristics of the area surrounding the hotel. It fi ts with the architectural design and is not fl ashy, brash or out of place

• Fresh design – our design language is stylish yet approachable, fi lled with intriguing and energetic details that encourage discovery throughout the guest’s stay. We deliver a stylish palette woven with interesting materials, textures and objects that tell a story about the neighbourhood. Vibrant colour is a core design principle of the brand and the idea behind it isn’t to saturate the space with colour but rather use colour to inspire interest in a design feature or a certain aspect of the space

• Inspired service – our philosophy is to connect by being in the moment. Inspired service is about being energetic, personalised, spontaneous and empowered

Our design features

Public areas• Artwork capturing local imagery to

support Neighbourhood Story• Front desk backdrop• Predominant use of vibrant colour palette• Open access front desk• Fitness studio

Guest rooms• Plush bedding• Spa-inspired showers• Predominant use of vibrant colour palette• Hard surface fl oors with area rugs• Artwork capturing local imagery to

support Neighbourhood Story

We love the fact that we’re different, right down to our localtake on design. We’re all about neighbourhoods – and take every opportunity to share the colour, ambience and fl avoursof our localities with our guests.

Hotel Indigo is expanding rapidly in Europe and is hugely popular with guests and hotel owners alike.

Hotel Indigo London – Paddington

Hotel Indigo New York City – Chelsea

Hotel Indigo Glasgow

Hotel Indigo Glasgow

Hotel Indigo Liverpool

Hotel Indigo Glasgow

Hotel Indigo London – Paddington

Hotel Indigo San Diego – Gaslamp Quarter

Now in major cities worldwide,Hotel Indigo has become theboutique-style hotel known forfresh design, personal service andan endless ability to inspire guests with its distinctively local personality

24_25 Hotel Indigo

Hotel Indigo London – Paddington

26_27 Holiday Inn

Our brand hallmarks

• Arrive in style – signature external lighting, landscaping, entrance with planters, bench and welcome mat

• A warm welcome awaits – guests are greeted by a signature scent and sound, as well as modern touches in the lobby and most importantly an effi cient, friendly check-in, reception desk with signature back wall and new lighting

• Make your room your own – guests will enjoy crisp white linens and a choice of soft or fi rm pillows

• Our service promise – a promise to deliver genuine service, focused on real world needs

Our design features

Public areas• Stylish and modern design• Light, spacious public areas throughout• ‘3rd space’ allowing for more fl exibility

to relax, work or meet• Contemporary glass structures divide bar

and restaurant for a greater sense of space

Guest rooms• Attractive guest room design• Signature bedding that includes a pillow

menu, crisp white linen and a bed throw• Flexible zoned areas to work and relax• Ergonomic, fl exible furniture for effective

in-room working• High-spec bathroom, with either a large

bath or walk-in shower• Contemporary soft furnishings in

Holiday Inn style• Flat panel TV as standard in new

build hotels

Our friendly people love to make our guests feel totally comfortable, whether they arrive in their suit or shorts and a t-shirt.

Holiday Inn is the offi cial hotel services provider to the London 2012 Olympic and Paralympic Games.

Holiday Inn Tbilisi

Holiday Inn Reading – M4, Jct.10 Holiday Inn Ravenna

Holiday Inn Salzburg City

Holiday Inn Derby – Riverlights

Holiday Inn Aberdeen – West

Holiday Inn Manchester – MediaCityUK

28_29 Holiday Inn Express

Our brand hallmarks

• Arrive in style – signature external lighting, landscaping, entrance with planters, bench and welcome mat

• A warm welcome awaits – guests are greeted by a signature scent and sound,as well as modern touches in the lobby and most importantly an effi cient, friendly check-in, reception desk with signature back wall and new lighting

• Make your room your own – guests will enjoy crisp white linens and a choice of soft or fi rm pillows

• Our service promise – a promise to deliver genuine service, focused on real world needs

Our design features

Public areas• The Holiday Inn Express model represents

‘Inspired Simplicity’. The simple, yet balanced design approach empowers hotel guests and provides everything they need when they are on the move

• Effi cient design reduces build and operating costs

• A zoned Great Room providing space to eat, work and relax. The Great Room is designed to maximise fl exibility of use

• The bar is directly adjacent to the reception and be either physically (or visibly) connected to it, but must be capable of creating a sense of intimacy within the Great Room

• The Meeting Area with small to medium-sized meeting facilities is a thoroughly effi cient, attractive and businesslike setting for guests to enjoy

Guest rooms• Signature bedding with white crisp

linen, four pillows and a bed throw• Good working area• LED reading lighting• Comfortable furniture• Contemporary bathrooms with

power shower• Flat panel TV as standard

Our friendly people love to make our guests feeltotally comfortable, whether they arrive in theirsuit or shorts and a t-shirt.

One of the fastest growing hotel brands, we offer convenience and comfort at great value.

Holiday Inn Express Cambridge

Holiday Inn Express Aberdeen – Exhibition Centre

Holiday Inn Express Hamburg – St. Pauli Messe

Holiday Inn Express Hamburg – City Centre

Holiday Inn Express Cambridge – Duxford M11, Jct.10Holiday Inn Express Lincoln City Centre

Holiday Inn Express Hamburg – St. Pauli Messe

30_31 Staybridge Suites

Staybridge Suites is an all-suite hotel brand for extended stay guests

Staybridge Suites Newcastle

32_33 Staybridge Suites

Our brand hallmarks

Every Staybridge Suites hotel has its ownhomely feel, but guests know that they will enjoy a consistently great experience thanks to our brand’s core hallmarks:

• All rooms are suites offering more spaceto live and work with a fully equipped kitchen, and are thoughtfully designedto feel like a modern home

• Guests can relax and unwind over good food drinks and conversation at the ‘evening social’ – a great opportunityto meet the neighbours

• The ‘Gathering Table’ where complimentary hot breakfast is served

• 24/7 reception• Complimentary Wi-Fi throughout

the hotel• Discounted rate tiers for longer stays

Our design features

Suites• All suites have a king size bed• Designed to feel like a spacious,

modern apartment• Fully equipped kitchen with fridge

freezer, hob, microwave/convectionoven and dishwasher

• Dining/working desk• Suite types: Studio & 1 bedroom suites

in all hotels• Suite types: 2 or more bedroom suites

in some locations

Reception and Public Areas• A feature fi replace in the ‘living room’

creates a homely, residential feel• The ‘Gathering Table’ where

complimentary breakfast is servedand the ‘evening social’ is hosted

• The ‘Den’ is a place for guests to unwind, relax and think about something other than work. An area where they can play a board game or read a book

• The Pantry, a 24/7 convenience store• Fitness Room• Guest laundry room

We love our guests to feel like family and our hotels to feel like home.

The high-end, residential-style all-suites brand for extended stays, Staybridge Suites reached its 100th hotel opening faster than any other brand in its segment.

Staybridge Suites Newcastle

Staybridge Suites LiverpoolStaybridge Suites Liverpool

Staybridge Suites Newcastle Staybridge Suites Liverpool

Staybridge Suites Liverpool

Staybridge Suites Abu Dhabi – Yas Island

Staybridge Suites Newcastle

InterContinental Sydney

The content of this material is confi dential and proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorised representative of InterContinental Hotels Group. This is not an offering. Facts and fi gures are provided without representation or warranty, are subject to change without notice and are believed to be correct at the time of printing. InterContinental Hotels Group is not responsible for misrepresentation, errors or omissions. ©2012 InterContinental Hotels Group. All rights reserved. IHG is the world’s largest hotel group by number of rooms. All data correct as of 31 December 2011.

Be part of the hotel industry’s biggest success story

The IHG Owners Association is unique in the industry and is key in helping us all work together to evolve our brands. And with over 1,100 hotels in our development pipeline, we’re as ambitious as ever to keep improving our hotels and forging new relationships with owners and investors.

Answering your questionsDevelopment TeamUnited Kingdom and Continental Europe

ihg.com/development