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BARSTERSTEO VI VIEN
HIRENDRAN SIVAGANAMJACQUELYN VANESSA
CHONG ZHAO LUNTEO KUO CHIENNG KIM WINGCHOO ZI ZHAOJONATHAN LIM
WE DRINKWE CHILLWE PARTY
REPEAT!!
BARS
BAR CHOOSEN LUNA BAR IN KUALA LUMPUR
BAR CHOOSEN HONG KONG BAR IN PENANG
DESCRIPTION OF THE BUSINESSES
HONG KONG BAR IN PENANGFOUNDER
MR. TAN CHO KHEN AND MDM. YEOH SZE HOON
CURRENTMS. JENNY
1980
LOCATION HONG KONG BAR IN PENANG
● Located off Chulia Street in George Town, Penang.
● 5 minutes walk from Continential Hotel
● Classic rustic ambiance
● The Hong Kong Bar is ran by the Tan siblings, Mr. Peter Tan and Ms Jenny Tan with the help of a part time employee occasionally
HONG KONG BAR, PENANG
HONG KONG BAR, PENANG
● A wide variety of customers, mainly foreigners from different countries
-Australia -United Kingdom -United States of America -New Zealand.
LUNA BAR IN KUALA LUMPURFOUNDER
MR. LIM KWONG HING
CURRENTLYMR. ROSLAN
2004
LOCATION
LUNA BAR IN KUALA LUMPUR
● Founded in 2004 - Mr. Lim Kwong Hing● 1st rooftop bar in Kuala Lumpur● Serves drinks and food
include more points for your slide, enough for 3 minutes
LUNA BAR, KUALA LUMPUR
HISTORY
HONG KONG BAR IN PENANG
HONG KONG BAR
:Discover in year 1980 in Penang
:Founder Mr Tan Cho Khen and Mdm Yeoh Sze Hoon
:Burn down in year 2004
: History tradition in this bar. The military badges
gLUNA BAR
:Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination
BAR ANALYSIS
BAR ANALYSIS( HONG KONG BAR )
-Hong Kong Bar is an old fashioned bar.
-They promote in a way of friendly and
patient service.
Top 3 Competitors
Reggae Bar Coco Island Bar Gwen Houze Bar
BAR ANALYSIS( LUNA BAR )
-Lunar Bar a modern bar.
-They are promoted in way of discount, free drink,
enjoyable environment.
Top 3 Competitors
Marini’s On 57 Bar Airy And Sexy Sky Bar Mai Bar
SUSTAINABILITY
SUSTAINABILITY (HONG KONG BAR)
- Hong kong bar survived in this field about 30 years ago.
-Price of drinks is very fair and no
extra charge.
-Hong kong bar is a Classic bar and is famous for their friendly service.
SUSTAINABILITY (HONG KONG BAR)
- Popular among the dispatched soldiers.
-Wall fully hung with metal badges.
-Hong kong bar is located heart of the city.
SUSTAINABILITY (HONG KONG BAR)
-Owner will take pictures of visitors and sign their autographs in a photobook.
- Run an honest, simple , Penang homely treatment
-Opening hour start from morning until
midnight.
The photos of visitors
SUSTAINABILITY (LUNA BAR)
- The stylish and trendy setting of the bar is popular amongst the younger generation.
-Besides that, Luna bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks during their visit to the hotel.
SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts and an enjoyable atmosphere.
- A fusion concept fine dining restaurant, Cristallo di Luna, is located just next to the open air bar for customers to dine-in.
SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin , magicians and so on.
-having a lot of events such as gold party, white
bikini party.
- offering 360 views of of the Twin Towers, and
occasionally a number of local celebrities.
STUNNING VIEWS OF LUNA BAR
COMPARISON
COMPARISON
Location Heart of the city
Target Customers Foreigners
Motives Provide a comfortable setting for customers to enjoy a drink
Transportation Travel by car
Type of beverage alcoholic and non-alcoholic drinks
SIMILARITIES
Differences Hong Kong Bar Luna Bar
Food services Provides alcoholic and non-
alcoholic drinks
Provide fine-dining food, snacks,
alcoholic and non-alcoholic drinks
Music system Does not have a music system
installed in the bar
Have a good music system installed in
the bar. (Also has a DJ booth for
invited DJs to spin on the turntable.)
Interior
design
Has a rustic interior design with
faded walls
Has a modern interior design filled
with classy equipment and fancy
furnitures
DIFFERENCES HONG KONG BAR LUNA BAR
Entertainment Does not provide any
entertainment for guests
Provides a swimming pool for guests, as well as a stage
and DJ booth that will be used during events by performers
Space Very cramped with seats along the bar counter
Very spacious and there is a wide walkway for guests to
walk through and sofas surrounding the swimming pool
Number of Staff Only have 1 to 2 staff
members, which are the
owners of the bar
Have more than 20 staff members that are divided into
different jobs and responsibilities
Price of product Cheaper More expensive
WHO IS MORE COMMERCIALLY SUCCESSFUL?
LUNA BAR! NUMBER OF CUSTOMERS SPACE OF INTERIOR
PROFIT GAINED
BARRIERS TO ENTRY ❖ It is relatively difficult to be recognized in this industry for
beginners that have to start from scratch. ❖ Reason is because they will face many obstacles
➔ LARGE CAPITAL A large sum of money is needed to start a goods producing business. Needed to pay for assets such as:❖ Space Rental ❖ Bar Equipment ❖ Etc.
➔ UNIQUENESS
A bar has to be UNIQUE and EXTRAORDINARY to attract customers. ❖ Has to exceed other competitors attractions. ❖ May cost more money (location, decorations)
➔ LOCATION, LOCATION, LOCATION
Location of the bar is very crucial. Most of the popular locations have been fully rented or sold out.Importance of location: ❖ Domestic environment ❖ Economic environment❖ Etc.
➔ AMBIANCE❖ The bar needs to have a certain
environment that will provide an entertaining ambiance for their customers. ❖ Failure to accomplish this
mood will result in a bad business.
MONOPOLISTIC COMPETITIVE
➢ Is a market structure where many businesses sell products that are similar BUT NOT IDENTICAL, for example, bookshops, restaurants and CD stores.
➔ CHARACTERISTICS OF A MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market ❖ No business has total control over the market price❖ Few barriers of entry and exit❖ No interaction between firms❖ Producers have a degree of control over the price of products or services❖ Firms trying to bind customers to their respective firms
BOTH THESE BARS HAVE MONOPOLISTIC COMPETITIVE CHARACTERISTICS
HONG KONG BAR PENANG LUNA BAR KL
Both businesses face a downward-sloping demand curve:➔ Price of the product or service and demand in the market moves
in opposite direction➔ The higher the price, the lower the demand and vise versa
STRATEGIES❖ Both the bars set the prices of their products based on the demand curve❖ Ensures that customers will continue purchasing their products with the amount
priced by the firms.❖ They use major advertising such as promotions and events so that their brand is
known to the public.
too many words, too many slides
Recommendation
Hot Environment in the bar
Customers need place that have air-cond
Recommendation (Hong Kong Bar)
Recommendation (Hong Kong Bar)
Need to upgrade from current looks
Renovation to become more modern
Recommendation (Hong Kong Bar)
Regularity of drink available in the menu
Adding more new drinks
Recommendation (Hong Kong Bar)
Lack of staff in the bar
Hiring more staff
Recommendation (Luna Bar)
Lack of space available
Increase more seats for customers
Recommendation (Luna Bar)
Poor sound system quality
Invest good quality sound system
Recommendation (Luna Bar)
Drinks are too pricey
Reduce the price of the drinks
